At a Glance
- Tasks: Drive CRM strategies for top UK titles, enhancing subscriber journeys and retention.
- Company: Join Harmsworth Media, a leader in premium journalism and innovative marketing.
- Benefits: Enjoy 25 days holiday, pension plan, discounts, and wellness perks.
- Other info: Dynamic team culture with a commitment to diversity and inclusion.
- Why this job: Make a real impact on subscriber experiences with data-driven marketing.
- Qualifications: 1-2 years in CRM or Email Marketing; experience with Sailthru is a plus.
The predicted salary is between 30000 - 40000 £ per year.
Location: Harmsworth Media Head Office - High Street Kensington, London
Position: Permanent
About the Role
Are you a data-driven marketer with a passion for high-quality journalism? Harmsworth Media is looking for a CRM Executive to join our team. In this role, you will be at the heart of the growth strategy for two of the UK's most respected titles: New Scientist and The I Paper. You will be responsible for executing a multi-channel strategy that touches every part of the subscriber journey - from the moment they onboard to long-term retention and win-back. This is a fantastic opportunity for a professional with 1-2 years of experience to leverage a world-class CRM platform and deliver truly personalised customer experiences.
Main Responsibilities
- Strategic Execution & Automation
- Support the Head of CRM in delivering our overarching roadmap
- Audit and evolve automated lifecycle programs, including welcome series, renewals, and win-back flows
- Partner with internal data teams to identify segmentation opportunities and maintain database hygiene
- Manage a rolling A/B test plan to ensure every touchpoint is optimised for conversion
- Campaign Management
- Own the end-to-end production process: from creative ideation to technical deployment
- Platform Expert: Build and deploy sophisticated campaigns within Sailthru, utilising its full suite of automation and personalisation tools
- Ensure all tracking and technical triggers are flawlessly implemented
- Insights & Reporting
- Analyse performance using Google Analytics and Sailthru reporting tools
- Translate complex data into actionable insights for stakeholders across Sales, Marketing, and Editorial
- Proactively manage email deliverability, rendering, and technical troubleshooting
- Quality & Compliance
- Build high-value audience segments based on real-time user behaviour and intent
- Act as the final "quality gatekeeper", ensuring all communications are on-brand, technically perfect, and mobile-optimised
- Ensure all activity remains strictly compliant with GDPR and data privacy regulations
About You
Experience & Technical Skills:
- 1-2 years in a dedicated CRM or Email Marketing role
- Experience with Sailthru is a significant advantage (though we will consider experience in Braze, HubSpot, or similar)
- A basic understanding of HTML/CSS for troubleshooting email templates
- Proficient in Google Analytics and Excel for data manipulation
Core Competencies:
- Copywriting: You have a natural flair for writing persuasive, engaging copy that resonates with curious and informed audiences
- Analytical Mindset: You don't just report numbers; you understand the "why" behind them
- Attention to Detail: You have a sharp eye for detail and a "right first time" mentality
- Collaborator: You can build strong bridges between editorial, tech, and marketing departments
Package Description
Our benefits package increases the longer you've been with us. Here's what to expect:
- 25 days' holiday (increasing by 1 per year up to a total of 30)
- Pension plan and life cover
- Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme
- Onsite gym, subsidised canteen and onsite nurse and GP clinics
- Plus much more...
About Us
Harmsworth Media is a division within DMGT focused on growing premium subscription businesses. Currently, it is home to New Scientist and The i Paper, two publishing brands with ambitious strategic investments.
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability. We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
CRM Marketing Specialist: Lifecycle & Personalisation employer: Dormont Manufacturing Co
Harmsworth Media is an exceptional employer located in the vibrant High Street Kensington, London, offering a dynamic work environment that fosters creativity and collaboration. With a strong commitment to employee growth, our benefits package increases with tenure, providing generous holiday allowances, a pension plan, and access to wellness resources like an onsite gym and medical facilities. Join us to be part of a diverse team dedicated to delivering high-quality journalism while leveraging cutting-edge CRM strategies to enhance subscriber experiences.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Marketing Specialist: Lifecycle & Personalisation
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Harmsworth Media. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your CRM expertise. This is your chance to demonstrate how you can bring value to the team beyond just your CV.
✨Tip Number 3
Prepare for the interview by diving deep into Harmsworth Media's brands. Understand their audience and think about how you can enhance their subscriber journey with your data-driven strategies.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining our team.
We think you need these skills to ace CRM Marketing Specialist: Lifecycle & Personalisation
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of CRM Marketing Specialist. Highlight your experience with CRM platforms, especially if you've worked with Sailthru or similar tools. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for data-driven marketing and how you can contribute to our growth strategy. Don’t forget to mention your copywriting flair – we love engaging content!
Show Off Your Analytical Skills:Since this role involves a lot of data analysis, make sure to include examples of how you've used analytics tools like Google Analytics in your previous roles. We’re keen to see how you turn numbers into actionable insights!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Good luck!
How to prepare for a job interview at Dormont Manufacturing Co
✨Know Your CRM Tools
Familiarise yourself with Sailthru and any other CRM platforms mentioned in the job description. Be ready to discuss how you've used these tools in your previous roles, especially in executing multi-channel strategies and personalisation.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in past campaigns. Bring examples of how you've translated complex data into actionable insights, particularly using Google Analytics or similar tools.
✨Demonstrate Attention to Detail
Highlight your experience in quality control and compliance, especially regarding GDPR. Be prepared to discuss how you ensure all communications are on-brand and technically perfect, as this is crucial for the role.
✨Engage with the Company’s Content
Before the interview, read articles from New Scientist and The I Paper. This will not only show your interest in their content but also give you talking points about how you can contribute to their subscriber journey and retention strategies.
