At a Glance
- Tasks: Drive subscriber growth through innovative CRM strategies and personalised customer experiences.
- Company: Join Harmsworth Media, home to New Scientist and The I Paper.
- Benefits: Enjoy 25 days holiday, pension plan, discounts, and onsite gym access.
- Other info: Inclusive workplace culture with excellent career development opportunities.
- Why this job: Be at the forefront of data-driven marketing in a dynamic media environment.
- Qualifications: 1-2 years in CRM or Email Marketing; experience with Sailthru is a plus.
The predicted salary is between 30000 - 40000 £ per year.
Location: Harmsworth Media Head Office - High Street Kensington, London
Position: Permanent
About the Role
Are you a data-driven marketer with a passion for high-quality journalism? Harmsworth Media is looking for a CRM Executive to join our team. In this role, you will be at the heart of the growth strategy for two of the UK's most respected titles: New Scientist and The I Paper. You will be responsible for executing a multi-channel strategy that touches every part of the subscriber journey - from the moment they onboard to long-term retention and win-back. This is a fantastic opportunity for a professional with 1-2 years of experience to leverage a world-class CRM platform and deliver truly personalised customer experiences.
Main Responsibilities
- Strategic Execution & Automation
- Support the Head of CRM in delivering our overarching roadmap
- Audit and evolve automated lifecycle programs, including welcome series, renewals, and win-back flows
- Partner with internal data teams to identify segmentation opportunities and maintain database hygiene
- Manage a rolling A/B test plan to ensure every touchpoint is optimised for conversion
- Campaign Management
- Own the end-to-end production process: from creative ideation to technical deployment
- Platform Expert: Build and deploy sophisticated campaigns within Sailthru, utilising its full suite of automation and personalisation tools
- Ensure all tracking and technical triggers are flawlessly implemented
- Insights & Reporting
- Analyse performance using Google Analytics and Sailthru reporting tools
- Translate complex data into actionable insights for stakeholders across Sales, Marketing, and Editorial
- Proactively manage email deliverability, rendering, and technical troubleshooting
- Quality & Compliance
- Build high-value audience segments based on real-time user behaviour and intent
- Act as the final "quality gatekeeper", ensuring all communications are on-brand, technically perfect, and mobile-optimised
- Ensure all activity remains strictly compliant with GDPR and data privacy regulations
About You
Experience & Technical Skills:
- 1-2 years in a dedicated CRM or Email Marketing role
- Experience with Sailthru is a significant advantage (though we will consider experience in Braze, HubSpot, or similar)
- A basic understanding of HTML/CSS for troubleshooting email templates
- Proficient in Google Analytics and Excel for data manipulation
Core Competencies:
- Copywriting: You have a natural flair for writing persuasive, engaging copy that resonates with curious and informed audiences
- Analytical Mindset: You don't just report numbers; you understand the "why" behind them
- Attention to Detail: You have a sharp eye for detail and a "right first time" mentality
- Collaborator: You can build strong bridges between editorial, tech, and marketing departments
Package Description
Our benefits package increases the longer you've been with us. Here's what to expect:
- 25 days' holiday (increasing by 1 per year up to a total of 30)
- Pension plan and life cover
- Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme
- Onsite gym, subsidised canteen and onsite nurse and GP clinics
- Plus much more...
About Us
Harmsworth Media is a division within DMGT focused on growing premium subscription businesses. Currently, it is home to New Scientist and The i Paper, two publishing brands with ambitious strategic investments.
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability. We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
CRM Executive employer: Dormont Manufacturing Co
Harmsworth Media is an exceptional employer located in the vibrant High Street Kensington, London, offering a dynamic work culture that fosters creativity and collaboration. With a strong commitment to employee growth, you will benefit from a comprehensive package that includes increasing holiday entitlement, access to wellness facilities, and a supportive environment that values diversity and inclusion. Join us to be part of a forward-thinking team dedicated to delivering high-quality journalism while leveraging cutting-edge CRM strategies.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Harmsworth Media. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! If you've got experience with CRM tools like Sailthru, make sure to highlight that in conversations. Share specific examples of how you've used data to drive results.
✨Tip Number 3
Prepare for interviews by diving deep into Harmsworth Media's brands. Understand their audience and think about how you can enhance subscriber journeys. This will show you're genuinely interested and ready to contribute.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're keen on being part of our team at Harmsworth Media.
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of CRM Executive. Highlight your experience in CRM or email marketing, especially if you've worked with platforms like Sailthru, Braze, or HubSpot. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for data-driven marketing and high-quality journalism. Tell us why you're excited about the opportunity at Harmsworth Media and how you can contribute to our growth strategy.
Showcase Your Analytical Skills:Since this role involves analysing performance and translating data into insights, make sure to mention any relevant experience with Google Analytics or similar tools. We love candidates who can not only crunch numbers but also understand the story behind them!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Dormont Manufacturing Co
✨Know Your CRM Tools
Familiarise yourself with Sailthru and any other CRM platforms mentioned in the job description. Be ready to discuss your experience with these tools and how you've used them to drive results in previous roles.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to inform your marketing strategies. Bring examples of how you've translated complex data into actionable insights, especially using Google Analytics or similar tools.
✨Demonstrate Attention to Detail
Since this role requires a sharp eye for detail, be prepared to discuss specific instances where your attention to detail made a difference. Whether it’s ensuring compliance with GDPR or perfecting email templates, have those examples ready.
✨Collaborate and Communicate
Highlight your ability to work across departments. Think of examples where you’ve successfully collaborated with editorial, tech, or marketing teams to achieve a common goal. Communication is key, so show how you can bridge gaps between different areas.
