Creative Strategist - Juniper UK

We're building a bold new brand to transform how people in the UK access and experience healthcare, from diagnosis to treatment. Sitting at the intersection of clinical care, digital experience, and behaviour change, we're looking for an entrepreneurial, mission-driven Founding Growth Marketing Lead to drive growth across every touchpoint. This is a high-impact, high-ownership role. As part of the founding team, you’ll lead customer acquisition, build a scalable marketing engine, and shape how our brand shows up—from first impression to conversion.

What You’ll Do

• Lead our growth strategy. Connect GTM, brand, performance, and owned channels and partnerships to deliver high growth across new offerings.
• Run and scale paid channels. Lead performance marketing across search, social, and affiliate—testing fast and doubling down on what works.
• Optimise the full funnel. Improve conversion, LTV, and ROI across landing pages, onboarding, and retention loops.
• Build the growth engine. Establish systems for tracking, attribution, campaign ops, and analytics to support scale.
• Lead cross-functional execution. Collaborate with product, design, and content to deliver bold, high-converting creative—and grow a best-in‑class team.

About You Skills & Experience

• Full-funnel growth expertise: You bring 7+ years of experience across growth, performance, or digital marketing—ideally in a high-growth startup or direct‑to‑consumer environment.
• Paid media operator with strong channel depth: You’ve scaled performance channels like Meta, Google, and TikTok, and know how to balance efficiency with long‑term brand and business growth.
• Obsessed with optimisation: You’ve owned the full funnel, from landing page conversion and onboarding flows to CRM and reactivation.
• Creative and commercially minded: You can brief, shape, and sharpen creative that converts.
• Data‑savvy and outcome‑driven: You’re fluent in marketing analytics, attribution models, and cohort data.
• Nice to have - Builder of growth engines: You’ve played a key role in building or maturing growth functions—whether starting from scratch or helping a team scale through a critical inflection point.

Behaviours & Attitudes

• You thrive in ambiguity and move fast: You’re energised by the unknown, not paralysed by it.
• You act like an owner: You take full responsibility for results, care deeply about the quality of your work, and hold yourself to a high standard—even when no one’s watching.
• You balance precision and pace: You know when to optimise for speed and when to zoom in on the details.
• Relentlessly curious and always learning: You seek out patterns, dive into the why, and iterate fast.

Why This Role Is Exciting

• Build the growth engine of a category‑defining brand - your work will directly shape how fast and far we scale.
• See your impact in real time - on patient lives, business metrics, and brand momentum.
• Join a founding team with big ambition and move at startup speed - perfect for accelerating your career.

We also offer a range of benefits including

• Your own stake in the business with our employee options program.
• A monthly wellness allowance, for you to spend on whatever wellness means to you.
• A yearly personal development budget and 3 extra days of leave to continuously up‑skill yourself.
• 25 days holiday + bank holidays with an enhanced parental leave policy.
• A fun office with regular socials including after school sport, clubs, cycle kick offs and seasonal parties.
• Your own MacBook and more!

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.