At a Glance
- Tasks: Create engaging in-app copy that enhances user experience and guides mobile app users.
- Company: Join a dynamic team within a leading automotive client's App Operations.
- Benefits: Enjoy a competitive salary, bonuses, training, and flexible working options.
- Other info: Collaborative culture that values empathy, innovation, and personal growth.
- Why this job: Make an impact by shaping the voice of innovative mobile applications.
- Qualifications: Proven UX writing experience and a passion for the automotive industry.
The predicted salary is between 45000 - 55000 £ per year.
Creative Copywriter needed to join our team on a permanent basis. We are seeking an exceptional and strategically minded Senior Copywriter with a specialized focus on UX writing and in-app content, to join our dynamic, flexible team. This role is embedded directly within a leading automotive client’s App Operations team, working to craft the words that power their mobile applications. This hybrid role is ideal for a seasoned wordsmith who excels at creating clear, concise, and helpful copy that guides users through intuitive app experiences, translates complex automotive functionalities, and reinforces brand trust.
You will be instrumental in shaping the voice and tone within the client’s apps, ensuring every word contributes to a seamless, efficient, and delightful user journey, from onboarding flows to critical service notifications.
What you’ll be doing:
- Lead the creation and refinement of all in-app copy, including micro copy (buttons, labels, error messages, tooltips), onboarding flows, feature explanations, success messages, confirmation screens, and empty states.
- Develop compelling push notifications, alerts, and in-app messages that are timely, relevant, and drive user engagement or task completion.
- Translate complex automotive features, technical specifications, and operational processes into clear, concise, and user-friendly language for mobile app users.
- Ensure all app copy aligns with the client’s brand guidelines, tone of voice, and overarching CX strategy, while adapting it for the unique constraints and opportunities of the mobile interface.
- Collaborate with UX/UI designers to integrate copy seamlessly into wireframes, prototypes, and final designs, ensuring words and visuals work together to create intuitive experiences.
- Develop supporting content for the app ecosystem, such as App Store descriptions, release notes, in-app help sections, and FAQs, ensuring consistency and discoverability.
- Identify opportunities to use copy to prevent user errors, reduce friction, and minimize the need for external customer support.
- Work closely and collaboratively with UX/UI designers, product managers, developers, and legal/compliance teams within the App Operations function.
- Participate in user research and usability testing sessions (often for mobile apps), gathering insights to inform and iterate on copy decisions.
- Present copy strategies, rationale, and specific content recommendations to internal teams and client stakeholders, articulating the impact of words on user experience and operational efficiency.
- Act as a strategic partner, contributing to the overall app experience strategy and advocating for the power of clear, purposeful language.
What we want from you:
- Proven track record as a Senior Copywriter with significant experience in UX writing, microcopy, and content creation specifically for mobile applications (iOS and Android). A strong portfolio showcasing in-app copy examples is a must.
- A demonstrated passion for and understanding of the automotive industry, including vehicle technology, customer ownership journeys, and the role of digital services in modern motoring.
- Masterful ability to craft extremely clear, concise, and scannable copy that guides users efficiently and effectively through complex app flows.
- Proven ability to work autonomously, take initiative, and lead content strategy within complex, fast-paced environments, often with evolving requirements inherent to App Ops.
- A deep understanding of user psychology, mobile interaction patterns, and how language can influence user behaviour, satisfaction, and task completion.
- Ability to quickly grasp and translate complex technical concepts (e.g., telematics, connected car features, app functionalities) into easily understandable language for a diverse user base.
- Exceptional communication skills, with the ability to articulate content decisions and collaborate seamlessly with UX/UI designers, product managers, and developers.
- Demonstrated ability to adapt writing style and tone to match specific brand guidelines, ensuring consistency across all app touchpoints while prioritising usability.
- Meticulous editing, proofreading, and fact-checking skills to ensure accuracy, grammar, and punctuation are flawless across all app content.
- Experience or familiarity with design collaboration tools like Figma, enabling direct contribution to designs and smooth handovers.
- Comfortable operating within agile development methodologies, balancing pace and quality while managing multiple content streams and priorities for an App Operations team.
What we can offer you:
Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are. We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.
Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage. We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish. We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges. And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.
Equal Opportunity Statement
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Copywriter - App Ops employer: Dormont Manufacturing Co
Join a forward-thinking company that values creativity and innovation, where your role as a Senior Copywriter will directly impact user experiences within a leading automotive client's app. With a strong emphasis on employee growth, we offer a comprehensive benefits package, including training opportunities, competitive pension, and a vibrant work culture that champions empathy, collaboration, and courage. Located in a dynamic environment, you'll thrive alongside passionate professionals dedicated to making a difference in the digital landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Copywriter - App Ops
✨Show Off Your Portfolio
In the world of UX/UI design, your portfolio speaks volumes! Make sure it's packed with your best work and showcases your process, not just the final product. We want to see how you tackle design challenges, so consider adding case studies that reflect your thought process and user-centric approach.
✨Get Involved in Design Communities
Jump into local or online design meetups and workshops! Places like UXPA or local design events can be goldmines for networking and learning. Plus, mingling with fellow designers can introduce you to potential job openings that might not be listed elsewhere.
✨Tailor Your Applications
When you find a role that excites you, like the one at Dormont Manufacturing Co for a Copywriter - App Ops, make your application count! Highlight specific projects and skills that directly relate to the job description. Hiring managers are looking for candidates who fit into their specific team, so show them you’re the one!
✨Leverage Social Media
Don't underestimate the power of social media in finding a UX/UI design job! Follow design leaders on platforms like Twitter or Instagram, share your work, and engage in conversations. It’s a great way to get noticed by recruiters and even catch wind of openings at companies like Dormont Manufacturing Co before they go live!
We think you need these skills to ace Copywriter - App Ops
Some tips for your application 🫡
Showcase Your Design Process:When you're applying for a UX/UI Design role like Copywriter - App Ops at Dormont Manufacturing Co, make sure to include examples that clearly highlight your design process. We want to see not just the final product but also the journey that led you there—wireframes, user personas, and iterations demonstrate your thought process and user-centric approach!
Tailor Your Portfolio:A tailor-made portfolio is crucial for a full-time design role! Curate your best projects that align with the kind of work Dormont Manufacturing Co does. We suggest including 3-5 case studies that showcase a variety of skills such as wireframing, prototyping, and user testing to really make your application pop.
Craft a Compelling Cover Letter:Your cover letter should not just be a summary of your CV. Use it to express why you’re excited about UX/UI Design and what draws you specifically to Dormont Manufacturing Co. Mention any relevant experience, tools you’re proficient in (like Sketch or Figma), and how you can contribute to their projects.
Highlight Collaboration Skills:In the world of UX/UI Design, teamwork is crucial. Make sure to highlight any past experiences where you worked in cross-functional teams. Illustrate how you communicated design decisions and listened to feedback, as this will resonate well with the culture at Dormont Manufacturing Co.
How to prepare for a job interview at Dormont Manufacturing Co
✨Show Off Your Portfolio
When you're gunning for a full-time UX/UI design role, your portfolio is your best friend! Make sure you've got a solid selection of your work, showcasing not just the final designs, but the process behind them—think wireframes, user flows, and any user research you've conducted. During the interview with Dormont Manufacturing Co, be prepared to discuss your design decisions and how they solve specific user problems.
✨Prepare for Design Challenges
Expect to face some practical design tasks during your interview. Dormont Manufacturing Co might ask you to tackle a quick design challenge or critique an existing interface. Brush up on your problem-solving skills and try to articulate your thought process as you work through these scenarios. Showing how you approach a design problem is just as important as the final output!
✨Know the Tools of the Trade
Familiarise yourself with the tools commonly used in the industry—figma, Adobe XD, or Sketch should be second nature to you. Be ready to discuss your preferred tools during the interview and how they've shaped your design process at previous positions. This knowledge could give you an edge at Dormont Manufacturing Co!
✨Show Passion for User Experience
In a full-time UX/UI design role, having a genuine passion for improving user interactions can set you apart. Be prepared to share instances when you went above and beyond to ensure a great user experience in your previous projects. This will demonstrate that you’re not just a designer, but a user advocate, which is exactly what Dormont Manufacturing Co is looking for.
