At a Glance
- Tasks: Drive creative marketing campaigns for iconic music catalogue and manage projects from concept to release.
- Company: Join Universal Music, the world’s leading music company with a diverse and inclusive culture.
- Benefits: Competitive salary, inclusive environment, and opportunities for career growth in the music industry.
- Other info: Collaborative team environment with a focus on creativity and innovation.
- Why this job: Shape the future of an iconic label while working with genre-defining artists.
- Qualifications: Experience in music marketing and a passion for catalogue music.
The predicted salary is between 40000 - 50000 £ per year.
Music is Universal. It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.
Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy, or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD, and other forms of neurocognitive variation. We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles.
About Fontana: Fontana Records, the legendary label, has been home to some of the most influential recordings in jazz, pop and alternative music. Recently revived under Universal Music UK, Fontana continues its legacy as a home for genre‑defining artists across jazz, folk, blues, alternative and soul. Fontana’s roster includes Jacob Collier, Aurora, Jeff Goldblum, Jordan Rakei, Victor Ray, The Teskey Brothers and Melody Gardot, alongside international acts from Blue Note, Verve and Impulse. As Fontana returns to the UK, it embarks on a new chapter celebrating experimentation, discovery and artistry. This is an exciting opportunity to join from the start, helping to shape the next chapter of an iconic label.
The Role: The Catalogue Marketing Manager will drive creative, commercially focused campaigns across Fontana’s diverse catalogue. You will manage projects from concept to release, developing marketing strategies that span physical retail, outdoor, digital, online and creator platforms. Working closely with artist teams, managers and label departments, you will ensure catalogue campaigns complement new releases and deliver real audience and revenue growth. You will identify key tracks, reissue opportunities and new product ideas, oversee vinyl and physical formats, and brief creative partners to produce distinctive visuals and packaging.
Key Responsibilities:
- Lead catalogue product management from concept to release, ensuring creative and commercial excellence
- Develop and deliver integrated marketing campaigns across all channels
- Work directly with artist teams, management and frontline marketing to align catalogue and new release activity
- Identify key catalogue and track opportunities using audience insights and data
- Oversee vinyl and physical product development including budgets and manufacturing
- Brief designers and creative partners to produce strong campaign assets
- Coordinate across Marketing, Creative, Content and Operations to ensure timely and efficient delivery
- Track campaign results and report on performance and revenue growth
Skills & Experience:
- Experience in music marketing, catalogue or product management within a label or music company
- A strong commercial eye and data-informed approach to identifying opportunities
- Proven ability to create and execute multi-channel campaigns
- Confident working directly with artists, managers and internal teams
- Understanding of vinyl and physical production processes
- Organised, proactive and detail‑focused, able to manage multiple projects
- A creative and collaborative team player with a passion for catalogue music and the artistry that defines Fontana
- Strong interest in our core genre areas of Jazz, Blues, Folk, Soul and Alternative
Catalogue Marketing Manager employer: Dormont Manufacturing Co
At Universal Music, we pride ourselves on fostering a vibrant and inclusive work culture that champions creativity and innovation. As a Catalogue Marketing Manager at Fontana Records, you will not only have the opportunity to shape the future of an iconic label but also benefit from a supportive environment that values diversity and personal growth. With a commitment to employee development and a passion for music, Universal Music is the perfect place for those looking to make a meaningful impact in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Catalogue Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dormont Manufacturing Co and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dormont Manufacturing Co are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dormont Manufacturing Co on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dormont Manufacturing Co. Bring your business cards and be prepared to chat about how you can contribute!
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dormont Manufacturing Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dormont Manufacturing Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dormont Manufacturing Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dormont Manufacturing Co
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dormont Manufacturing Co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dormont Manufacturing Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
