At a Glance
- Tasks: Lead data-driven business transformations and integrate AI into client strategies.
- Company: Join VML, a top creative agency known for innovative work with major brands.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative culture focused on creativity and respect for all.
- Why this job: Make a real impact by shaping the future of businesses through data and AI.
- Qualifications: 8-12+ years in data strategy and transformation, with strong leadership skills.
Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy’s. The agency is recognized by the Forrester Wave Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
The opportunity
Data & AI are increasingly central to how organisations transform their business, operate at scale and compete in their markets. Within our Business Transformation and Consulting practice, we are strengthening our capability in Data & AI to support complex, end-to-end transformation programmes across UK and EMEA. We are looking for a Senior Manager with strong experience in data-led business transformation to play a key leadership role across client delivery, commercial activity and capability development, working closely with senior leadership.
Your Role
As Senior Manager – Data Strategy & AI Transformation, you will:
- Business Transformation & Client Leadership
- Define enterprise data strategies aligned to business growth objectives.
- Define data product models and governance frameworks, in collaboration with Data Architects.
- Translate strategic ambition into phased, executable roadmaps (i.e. Semantic Layers, Unified Customer ID, NBAs and decisioning engines, advanced segmentation…)
- Integrate Data & AI into broader transformation programmes (marketing transformation, CRM modernisation, digital reinvention, operating model redesign) with a clear business impact approach.
- Define how AI (including GenAI and agentic systems) can be embedded into workflows, decisioning and activation.
- Commercial & Consulting Contribution
- Actively contribute to account growth and proposition development, positioning Data & AI as strategic enablers of enterprise transformation.
- Shape the Data & AI components of transformation roadmaps, proposals and RFP responses, executive value cases and investment narratives.
- Connect data foundations to measurable business outcomes (i.e. personalisation at scale, commercial acceleration, intelligent automation…)
- Collaborate with Marketing, CX, Commerce and Technology leaders to deliver integrated propositions.
- Identify expansion opportunities through data evolution and new AI-enabled use cases.
- Team & Capability Development
- Mentor and develop Data & AI consultants and managers.
- Help evolve methodologies, assets and ways of working.
- Support recruitment and development of high-quality talent.
- Promote a culture of collaboration, accountability and impact.
- Innovation & Thought Leadership
- Stay current on AI, GenAI and advanced analytic trends.
- Translate innovation into practical, enterprise-ready use cases.
- Contribute to internal and external thought leadership where appropriate.
What we’re looking for
You are a senior consulting leader with deep data expertise, strong business acumen and the ability to operate confidently across strategy, data and transformation delivery. You combine executive credibility, technical fluency and commercial impact orientation. You likely bring:
- 8–12+ years of experience in data strategy, analytics transformation or technology consulting within complex enterprise environments.
- Proven experience leading data-led transformation programmes, not isolated use cases.
- Strong exposure to enterprise data platforms and ecosystems (e.g., Azure, AWS, GCP, Snowflake, Databricks, Salesforce Data Cloud or equivalent).
- Experience integrating data platforms in the marketing and CRM ecosystems (CDP, automation platforms, analytics and activation tools).
- Demonstrated experience embedding Data & AI into broader transformation initiatives (digital, CRM, operating model, customer experience).
We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Business Transformation Manager (Data & AI) employer: Dormont Manufacturing Co
At VML, part of WPP, we pride ourselves on being a leading creative company that champions innovation and collaboration. Our hybrid work culture fosters creativity and connection, allowing employees to thrive in a supportive environment while working with top-tier clients. With ample opportunities for professional growth and development in the rapidly evolving fields of Data & AI, VML is an excellent employer for those seeking meaningful and impactful careers.
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Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
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✨Portfolio of Projects
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✨Know their business model
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