At a Glance
- Tasks: Drive eCommerce growth through data-led strategies and optimise online performance.
- Company: Join Alliance Automotive Group, a leader in the automotive aftermarket.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborate across teams and influence key stakeholders for business success.
- Why this job: Make a real impact on digital marketing and customer acquisition in a dynamic environment.
- Qualifications: 5+ years in eCommerce or digital marketing with strong analytical skills.
The predicted salary is between 50000 - 65000 £ per year.
The eCommerce Growth Manager is responsible for the full marketing ownership and commercial performance of a portfolio of NAPA Auto Parts websites. This role will drive traffic, conversion, revenue, and customer acquisition across multiple online platforms by developing and executing a data-led digital growth strategy. The successful candidate will combine strategic planning with hands-on delivery, ensuring the online estate delivers measurable commercial impact and aligns with wider business objectives. This is a Manager-level role with direct accountability for online marketing performance and significant cross-functional influence.
Key Accountabilities
- Web Performance Ownership
- Own and deliver online traffic, and conversion targets across assigned websites.
- Monitor and optimise KPIs with internal and external partners including:
- Conversion rate (CVR)
- Average order value (AOV)
- Customer acquisition cost (CAC)
- Return on ad spend (ROAS)
- Organic traffic growth
- Identify risks and opportunities through data analysis and market insight.
- Ensure each website has a clearly defined role, positioning, and competitive advantage within the shared digital ecosystem.
- Digital Strategy & Channel Management
- Lead the SEO strategy (technical, on-page, content and authority building).
- Oversee paid media activity in collaboration with external partners.
- Drive customer acquisition and retention initiatives across digital channels.
- Optimise site merchandising, navigation, and user journeys to improve conversion and customer experience.
- Promotional & Trading Strategy
- Develop and manage a commercially aligned promotional and trading calendar.
- Partner with product, pricing, and sales teams to align digital campaigns with wider commercial initiatives.
- Ensure product launches, seasonal activity, and key campaigns are effectively executed online.
- Use performance data to refine promotional effectiveness and margin contribution.
- Content & Brand Positioning
- Oversee all non-product digital content to ensure consistency of brand voice and messaging.
- Develop high-performing landing pages to support lead generation and customer growth.
- Ensure brand positioning supports both trade (B2B) and retail (B2C) audiences where applicable.
- Analytics, Reporting & Insight
- Provide regular performance updates and actionable recommendations to senior stakeholders.
- Use analytics tools to track SEO performance, campaign ROI, customer behaviour, and sales trends.
- Embed a test-and-learn culture across digital activity.
- Cross-Functional Leadership
- Act as the primary marketing owner of the online estate.
- Collaborate closely with IT / Wider Digital Team, Marketing, Product & Pricing, Supply Chain, Sales & Store Operations.
- Influence stakeholders through data-driven insight and commercial reasoning.
- Ensure digital activity supports broader business and network objectives.
Required Experience & Skills
- Bachelor’s degree in Marketing, Business, eCommerce, or related field (or equivalent experience).
- 5+ years’ experience in eCommerce, digital marketing, or online trading.
- Demonstrated ownership of online performance metrics or revenue targets.
- Strong understanding of:
- SEO strategy
- Paid media performance
- UX optimisation
- Digital merchandising
- Promotional trading strategy
- High level of commercial acumen and analytical capability.
- Proficiency in Google Analytics (or equivalent), SEO tools, CMS platforms, and reporting dashboards.
- Strong project management and stakeholder engagement skills.
Preferred Experience
- Multi-site or multi-brand eCommerce management.
- Automotive, aftermarket, or retail sector experience.
- Experience managing both B2C and B2B / trade digital journeys.
- Experience working within a complex or matrix organisation.
Key Competencies
- Commercial ownership mindset
- Strategic thinking with operational execution capability
- Data-driven decision-making
- Strong cross-functional collaboration and influence
- Customer-centric approach
- Results-focused and accountable
Alliance Automotive Group is an equal opportunities employer.
eCommerce Manager in Birmingham employer: Dormont Manufacturing Co
At Alliance Automotive Group, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As an eCommerce Manager, you will have the opportunity to lead impactful digital strategies while benefiting from our commitment to employee growth through continuous learning and development. Located in a vibrant industry, we provide a supportive environment where your contributions directly influence our commercial success and customer satisfaction.
StudySmarter Expert Advice🤫
We think this is how you could land eCommerce Manager in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the eCommerce space, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info on job openings.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your achievements in digital marketing and eCommerce. This is your chance to demonstrate your expertise and make a lasting impression.
✨Tip Number 3
Prepare for interviews by researching the company’s online presence. Understand their digital strategy and think of ways you could contribute to their growth. Tailor your answers to show how you can drive traffic and conversion.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are proactive and engaged. Plus, it gives you a better chance to stand out in the application process.
We think you need these skills to ace eCommerce Manager in Birmingham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the eCommerce Growth Manager role. Highlight your experience with online performance metrics and digital marketing strategies that align with what we're looking for.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for eCommerce and how your skills can drive traffic and conversion for our NAPA Auto Parts websites. Keep it engaging and relevant!
Showcase Your Analytical Skills:We love data-driven decision-making! In your application, mention specific tools you've used, like Google Analytics, and how you've leveraged insights to improve online performance in previous roles.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can't wait to see what you bring to the table!
How to prepare for a job interview at Dormont Manufacturing Co
✨Know Your Numbers
As an eCommerce Growth Manager, you'll need to be comfortable with metrics. Brush up on key performance indicators like conversion rates, average order value, and customer acquisition costs. Be ready to discuss how you've used data to drive growth in previous roles.
✨Showcase Your Strategic Mindset
Prepare to talk about your experience in developing and executing digital strategies. Think of specific examples where you’ve led SEO initiatives or optimised paid media campaigns. Highlight how your strategic planning has directly impacted online performance.
✨Demonstrate Cross-Functional Collaboration
This role requires working closely with various teams. Be prepared to share examples of how you've influenced stakeholders across departments. Discuss how you’ve collaborated with IT, marketing, and sales to achieve common goals.
✨Be Ready for Scenario Questions
Expect questions that assess your problem-solving skills. Prepare for scenarios where you might need to optimise a website's performance or manage a promotional calendar. Think through your approach and be ready to explain your reasoning and the expected outcomes.
