At a Glance
- Tasks: Lead data-driven CRM campaigns and shape strategy for B2B and B2C audiences.
- Company: Join ZEISS UK & Ireland, a leader in innovative technology.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Dynamic role with a focus on analytics and measurable outcomes.
- Why this job: Make a real impact by driving engagement through personalised campaigns.
- Qualifications: Extensive CRM experience and hands-on knowledge of Salesforce and Marketing Cloud.
The predicted salary is between 50000 - 65000 £ per year.
ZEISS UK & Ireland is seeking a Campaign & CRM Manager to lead data-driven, multi-channel CRM programmes across B2B and B2C audiences.
You will shape strategy, planning, and execution, leveraging Salesforce, Marketing Cloud, and analytics tools to drive engagement and measurable business outcomes.
The role requires extensive experience in CRM, segmentation, and personalisation, with hands-on platform knowledge and a track record of delivering campaigns across owned channels.
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We think you need these skills to ace CRM Campaign Lead: Strategy, Personalisation & Growth in Birmingham
CRM Management
Data-Driven Strategy
Multi-Channel Campaign Execution
Salesforce
Marketing Cloud
Analytics Tools
Segmentation
