At a Glance
- Tasks: Analyse audience data to boost engagement and optimise content for diverse platforms.
- Company: Join the Daily Mail's dynamic audience team in London.
- Benefits: Full-time role with opportunities for growth and a commitment to diversity.
- Other info: Fast-paced environment with a focus on creativity and collaboration.
- Why this job: Make an impact by shaping how stories reach and engage readers.
- Qualifications: Degree in journalism or data, with strong analytical and communication skills.
The predicted salary is between 35000 - 45000 £ per year.
The Daily Mail is recruiting an Audience Editor to join our audience team, partnering with wider editorial teams to reach more readers and deepen engagement, on and off platform.
The right candidate will be able to analyse data to provide timely and actionable advice, and work with newsroom desks to ensure the best content is planned, commissioned, published and optimised, and that distribution is tailored to target audiences and platforms. This is a fast-paced and dynamic role that requires strategic thinking with excellent communication and analytical skills.
Main Responsibilities- Analyse real-time and historical audience and content performance data to identify trends and opportunities for growth and engagement on and off platform.
- Translate data into actionable insights for the newsroom and provide desks with real-time advice on commissioning, optimisation and distribution.
- Monitor search, social and audience trends to spot gaps in our coverage.
- Help to identify repromotion opportunities and tailor stories for specific audiences, platforms and user journeys.
- Execute experiments aimed at better attracting, engaging and retaining our target audiences.
- Assist with planning for daily content and future news events.
- Build strong relationships with editorial teams and work closely with them to implement audience engagement best practices.
- Assist in developing content, distribution, growth and engagement strategies.
- Stay up to date with industry trends and audience engagement best practices.
- Bachelor’s degree in journalism, data or a related field.
- Experience in audience development, editorial data analysis or journalism, ideally within a subscriptions business.
- Strong analytical skills, with experience using data to inform strategies and decisions.
- Strong storytelling and communication skills, with the ability to collaborate effectively with multiple teams and stakeholders.
- Good editorial judgement and the ability to work and make decisions quickly.
- Knowledge of SEO and content optimisation best practices.
- Familiarity with social media platforms and best practices for engagement.
- Creative problem-solving skills and a willingness to experiment.
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.
We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
Audience Growth & Insights Editor employer: Dormont Manufacturing Co
The Daily Mail offers a vibrant and inclusive work environment in the heart of London, where creativity and data-driven insights come together to shape engaging content. As an Audience Growth & Insights Editor, you'll benefit from a collaborative culture that prioritises professional development and innovation, alongside competitive remuneration and a commitment to diversity. Join us to make a meaningful impact in a fast-paced media landscape while enjoying the unique advantages of working in one of the UK's leading news organisations.
StudySmarter Expert Advice🤫
We think this is how you could land Audience Growth & Insights Editor
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dormont Manufacturing Co and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dormont Manufacturing Co are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dormont Manufacturing Co on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dormont Manufacturing Co. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Audience Growth & Insights Editor
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dormont Manufacturing Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dormont Manufacturing Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dormont Manufacturing Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dormont Manufacturing Co
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dormont Manufacturing Co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dormont Manufacturing Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
