Associate Product Manager - Marketing Solutions

As an Associate Product Manager for Marketing Solutions, you will support the evolution of Global Blue’s marketing product portfolio, acting as a strategic connector between data, commercial, and creative teams. You will contribute to the development of new product features, ensure smooth campaign delivery across markets, and play a key role in continuous product optimisation. In this role, you’ll combine analytical thinking, product curiosity, and cross‑functional collaboration to enhance the efficiency, performance, and innovation of our marketing solutions. Your work will directly support our mission to deliver impactful, data‑driven campaigns that elevate results for our retailers.

Main Responsibilities

• Support the definition and enhancement of product features using market trends, user feedback, and internal insights.
• Contribute to the full lifecycle of marketing products: ideation, rollout, monitoring, and performance optimisation.
• Participate in proof‑of‑concept initiatives to validate new ideas and drive innovation within the marketing solutions portfolio.
• Contribute to the creation of a monitoring system for all marketing products to ensure performance consistency and continuous improvement.
• Ideate and support A/B testing and experimentation activities to validate product hypotheses and campaign strategies.

Data Insights

• Work closely with the Marketing Data Analyst to identify patterns and trends across campaigns and translate them into actionable product or campaign improvements.
• Build a holistic understanding of cross‑campaign performance to identify opportunities for innovation and optimisation.
• Support the Campaign Performance Expert in applying insights to design higher‑impact campaigns that improve engagement and conversion.

Stakeholder Engagement

• Collaborate with internal teams – Data, Creative Services, Commercial – to ensure alignment between product strategy and campaign execution.
• Contribute to presentations and workshops with Country Managers and Sales teams to demonstrate product value and capabilities.

Operational Excellence

• Support the definition and optimisation of workflows for campaign delivery and product updates.
• Ensure efficient coordination between teams during campaign launches and new product rollouts.

You will make a difference here if:

• You combine analytical rigour with creativity, and you are comfortable turning data into meaningful insights.
• You thrive in fast‑paced environments, balancing multiple projects and collaborating with diverse stakeholders.
• You are attentive to detail, ensuring accuracy and reliability in reporting and documentation.
• You communicate clearly, adapting your message to both technical and non‑technical audiences.
• You see challenges as opportunities and actively contribute to continuous optimisation and innovation.

Key competencies to empower your journey:

• You have strong analytical and problem‑solving skills, with the ability to interpret data and translate trends into strategic recommendations.
• You understand marketing KPIs, attribution models, and performance optimisation techniques.
• You manage time and priorities effectively, consistently meeting deadlines.
• You are comfortable working across multiple teams and adapting your approach based on stakeholder needs.
• You are familiar with project management tools and collaborative workflows.
• You bring international exposure, ideally with experience in global marketing campaigns, geo‑targeting strategies, first‑party data, or customer segmentation.
• Experience in tax‑free shopping or retail marketing is considered a plus.

Together, we go further:

At Global Blue, great work happens when talented people come together in a supportive and inspiring environment. Here’s what you can expect:

• A role in a fast‑growing, international company
• Opportunities for professional development and career growth
• A multicultural workplace, collaborating with colleagues worldwide
• Inspiring teammates and a dynamic, forward‑thinking culture
• A range of employee benefits, including: Employee referral program, Team‑building activities and events, Annual Christmas Party and more

We foster career growth through internal mobility, embrace an Agile working model, and prioritise work‑life balance. Committed to sustainability, we focus on creating positive impacts for employees, clients, and communities. Guided by our 5 ways of working, we value client satisfaction, collaboration, innovation, and shared success.

Feels like you? Explore further! Let’s write the future together: apply now!