At a Glance
- Tasks: Lead innovative social and digital marketing strategies for a leading fashion brand.
- Company: Join a dynamic team at a top lifestyle fashion company.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborate with diverse teams and stay ahead of market trends.
- Why this job: Make an impact in the fashion industry with creative digital campaigns.
- Qualifications: Experience in social and digital marketing, especially in fashion or lifestyle sectors.
The predicted salary is between 60000 - 80000 £ per year.
Reporting to the SVP, Integrated Marketing EMEAI, the Associate Director, Social & Digital Marketing will lead the digital and social strategy across our Lifestyle Fashion portfolio within the EMEAI region. This role is responsible for driving audience growth, brand engagement, and commercial impact through innovative social-first marketing strategies, platform-native content, and integrated digital campaigns. A key focus will be supporting and enabling licensees and regional partners with stronger, more effective social plans that elevate brand presence and drive performance across markets. You will work cross-functionally with Brand, Commercial, Creative, PR, Retail, and Licensing teams to deliver best-in-class digital marketing initiatives that balance strategic thinking with hands-on execution.
Key Responsibilities
- Lead the social and digital marketing strategy across the Lifestyle Fashion portfolio in EMEAI, aligning global brand direction with regional market priorities and commercial objectives (own the TedBaker London & Hunter global social accounts).
- Drive audience growth, engagement, and brand relevance through social-first and content-led marketing strategies.
- Partner closely with licensees and regional teams to improve social planning, campaign execution, and platform performance across markets.
- Develop integrated 360° marketing campaigns across key digital and social platforms including Meta, TikTok, YouTube, Pinterest, and emerging channels.
- Identify new opportunities for content, creator partnerships, digital activations, and platform innovation to support both brand and commercial growth.
- Act as a digital and social thought leader internally, embedding best practices, platform expertise, and evolving consumer trends across the organisation.
Content & Campaign Execution
- Lead end-to-end execution of digital and social campaigns, ensuring high-quality delivery across multiple brands and territories.
- Translate brand and commercial objectives into clear, actionable social and content plans.
- Ensure campaigns are tailored for platform behaviour, audience engagement, and regional relevance.
- Support key seasonal launches, collaborations, retail moments, and major brand activations with impactful digital execution.
- Work closely with influencer and creator partners to deliver engaging, culturally relevant content campaigns.
Performance & Optimisation
- Own social and digital performance reporting across the Lifestyle Fashion portfolio, including KPIs, dashboards, insights, and optimisation recommendations.
- Use audience, content, and campaign insights to continuously improve performance and engagement.
- Drive a full-funnel approach across awareness, engagement, conversion, and retention.
- Collaborate with paid media, ecommerce, retail, and licensing partners to maximise campaign effectiveness and ROI.
- Support digital budget planning and ensure investment is aligned to performance and strategic priorities.
Platform & Community Leadership
- Define platform roles, content pillars, publishing cadence, and channel best practices across the portfolio.
- Ensure best-in-class execution across publishing, community management, creator collaborations, and social storytelling.
- Drive platform-native creative thinking tailored to each channel and audience.
- Stay ahead of trends, platform updates, and consumer behaviours to keep the brands culturally relevant and competitive.
What You’ll Bring
- Multiple years of experience in social, digital, or integrated marketing, ideally within fashion, lifestyle, retail, or consumer brands.
- Strong understanding of social-first marketing, content strategy, influencer marketing, and audience growth.
- Proven experience running a global social account, developing content & scaling performance.
- Experience working with regional markets, partners, or licensees across EMEAI.
- Strong commercial awareness with the ability to connect brand storytelling to business results.
- Confident using performance insights, analytics, and reporting tools to guide decision-making and optimisation.
- Excellent stakeholder management and presentation skills, with the ability to influence across multiple teams and levels.
- Hands-on knowledge of social platforms, content publishing, analytics, and creative workflows.
- Strong proficiency across digital reporting tools, content editing software (e.g. adobe or similar).
Associate Director, Social & Digital Marketing employer: Dormont Manufacturing Co
Authentic is an exceptional employer that champions creativity and innovation within the vibrant Lifestyle Fashion sector. With a strong commitment to diversity and inclusion, employees are empowered to grow through collaborative cross-functional teams and hands-on execution of impactful digital marketing strategies. Located in the dynamic EMEAI region, team members benefit from a culture that values personal development, offers unique opportunities for professional advancement, and fosters a supportive environment where every voice is heard.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Director, Social & Digital Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dormont Manufacturing Co and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dormont Manufacturing Co are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dormont Manufacturing Co on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dormont Manufacturing Co. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Associate Director, Social & Digital Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dormont Manufacturing Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dormont Manufacturing Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dormont Manufacturing Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dormont Manufacturing Co
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dormont Manufacturing Co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dormont Manufacturing Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
