At a Glance
- Tasks: Create and deliver exciting marketing campaigns for award-winning children's books.
- Company: Join the dynamic team at Dorling Kindersley, a leader in children's publishing.
- Benefits: Enjoy 25 days holiday, flexible working, and a generous book discount.
- Other info: Hybrid role with opportunities for career growth and community engagement.
- Why this job: Make a real impact by inspiring young readers through creative marketing.
- Qualifications: Creative, organised, and passionate about children's literature.
The predicted salary is between 30000 - 33000 £ per year.
We’re looking for a creative and commercially minded marketer who’s full of ideas and loves seeing them come to life. As Senior Marketing Executive in the DK Children’s team, you’ll help bring our award-winning children’s books to readers everywhere, from inspiring non-fiction to fun and imaginative new fiction. You’ll play a key part in shaping campaigns that spark curiosity, build our brands, and connect with families and book lovers alike. This is a hands‑on, fast‑paced role where you’ll plan and deliver campaigns that make an impact. You’ll work closely with colleagues across Marketing, PR, Editorial and Sales to make every campaign as creative and effective as possible, from initial concept through to results reporting.
Key Responsibilities
- Planning and delivering consumer marketing campaigns across digital, print, and partnerships
- Work with authors, agents, and brand partners to maximise visibility and promotional opportunities
- Support on high‑profile campaigns and projects with the Senior Marketing Manager
- Brief and manage the creation of assets, from social media content and POS to catalogues and video
- Deliver seasonal and brand campaigns (for example, Christmas or retailer promotions)
- Review campaign results and share insights to help shape future activity
- Manage budgets, approvals, and timelines with care and attention to detail
Qualifications
- Creative and organised with a real enthusiasm for bringing ideas to life
- Enjoys working with others and can juggle multiple projects at once
- Commercially aware, always thinking about how marketing can drive sales and engagement
- Comfortable analysing results and suggesting what could be done differently next time
- A clear communicator who can quickly build strong relationships
- Above all, passionate about children’s books and the power they have to inspire young readers
Salary
Up to £33,000 (depending on experience)
Benefits
- 25 days paid holiday entitlement in year one, plus bank holidays
- Volunteering policy and charity matching
- Employee assistance programme
- 60% discount on company books
- Cycle to work scheme and discounted gym membership
- Flex Fridays (1pm Finish)
- Up to 30 days remote working from abroad (Subject to certain criteria being met)
- And we plant a tree for every new employee to our business
Equal Employment Opportunity
DK is committed to building a diverse workforce that reflects the varied communities that read our books across the world. We encourage applications from all individuals, regardless of age, religion, gender, ethnicity, disability, sexuality or social background. DK is proud to announce that we have adopted The Halo Code. DK is a member of the disability confident scheme. We guarantee to interview all disabled applicants who meet the minimum criteria for the vacancy/ies. DK supports flexible working and has introduced a new ‘smart-working’ policy with a hybrid approach of working weekly from home and in DK’s office. This is a hybrid role requiring a minimum of 3 days per week in our Pimlico office. As this is non‑negotiable, please ensure you are within a reasonable commuting distance of London before applying.
Senior Marketing Executive (Children's) - DK Marketing & Communications employer: Dorling Kindersley Limited
At Dorling Kindersley Limited, we pride ourselves on being an inspiring and innovative employer, particularly for those passionate about children's literature. Our vibrant work culture fosters creativity and collaboration, allowing you to bring your marketing ideas to life while enjoying benefits like flexible working arrangements, generous holiday entitlement, and a commitment to employee well-being. With opportunities for professional growth and a focus on diversity, joining our team means contributing to meaningful campaigns that spark curiosity in young readers.
Contact Details:
Dorling Kindersley Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive (Children's) - DK Marketing & Communications
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dorling Kindersley Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dorling Kindersley Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dorling Kindersley Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dorling Kindersley Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Executive (Children's) - DK Marketing & Communications
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dorling Kindersley Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dorling Kindersley Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dorling Kindersley Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dorling Kindersley Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dorling Kindersley Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dorling Kindersley Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
