At a Glance
- Tasks: Lead digital strategy and drive innovation in luxury hospitality marketing.
- Company: Join Dorchester Collection, a leader in luxury hotels with a focus on exceptional service.
- Benefits: Enjoy complimentary hotel stays, discounts, and world-class development opportunities.
- Other info: Embrace a culture of diversity and inclusion while shaping the future of luxury hospitality.
- Why this job: Be at the forefront of digital transformation in a prestigious global brand.
- Qualifications: Senior experience in digital marketing, strong data analysis, and leadership skills required.
The predicted salary is between 80000 - 100000 £ per year.
Company Overview
Dorchester Collection sits at a defining moment in its evolution.
Built on a legacy of remarkable hotels, exceptional service and global cultural relevance, the Collection is entering a new phase as the expectations of luxury audiences continue to shift.
The company cares about your career and is known for having the absolute best people in the industry.
Position Overview
As Global Head of Digital you will have a unique opportunity to be celebrated as the very best in your field.
You will learn from fellow Legends and through the award‑winning learning academy, achieving the highest standards of craft, service and leadership and becoming a legend in your own story.
The Global Head of Digital sits at the centre of that transformation to help shape a more modern, connected and influential global marketing organisation.
Responsibilities
- Strategy & Commercial Performance
- Own digital strategy and annual plans across channels, setting targets for revenue, CRM performance, paid media efficiency and direct growth
- Deliver commercial KPIs including booked and stayed revenue, ROAS, conversion and direct contribution
- Manage global digital budgets and present performance insights to senior stakeholders
- Performance Marketing
- Lead paid media across PPC, paid social, programmatic, metasearch and GDS advertising
- Drive optimisation through testing, automation, audience refinement and creative improvement
- Manage emerging ad products and support key commercial campaigns
- Website, SEO & Conversion
- Lead website strategy, UX, CRO and feature development across global hotel sites
- Own technical, local and content SEO, structured data and search visibility
- Drive conversion, booking engine optimisation and content strategy
- CRM & Lifecycle Marketing
- Lead CRM strategy across acquisition, pre‑arrival, loyalty, retention and reactivation
- Deliver targeted communications through segmentation and personalisation
- Own CRM and CDP development, integration and optimisation
- AI & Innovation
- Define AI search, discovery and content strategies
- Evaluate technologies including AI‑powered guest, booking and data solutions
- Manage innovation partnerships and brand visibility across AI platforms
- Team & Agency Leadership
- Lead the central digital team across performance marketing, CRM, SEO, web and e‑commerce
- Manage agency and technology partners, budgets, KPIs and service levels
- Coach team members through performance and development planning
- Stakeholder & Cross‑Functional Leadership
- Partner with hotel teams to deliver global strategy and local objectives
- Collaborate with Brand, Communications, Revenue Management, Sales and IT
- Lead digital reviews and influence campaign and content planning
- E‑Commerce & Digital Products
- Own e Shop strategy, merchandising, promotions and revenue growth
- Drive growth across gift cards, experiences and retail products
- Optimise online customer journeys and identify new revenue opportunities
- Data, Analytics & Reporting
- Own reporting frameworks across web, CRM and paid media
- Turn data into actionable commercial insight and investment recommendations
- Ensure data integrity, attribution accuracy and performance benchmarking
- Working Hours
Monday to Friday 9:00am to 5:30pm, based in the corporate office in Knightsbridge. Remote work from home is available on Fridays.
Qualifications
- Previous experience in digital marketing in a senior/head of role, ideally within luxury hospitality, travel, or premium consumer brands
- Proven experience managing multi‑property or multi‑market digital strategy
- Strong data analysis skills with the ability to extract insights
- Comfortable building narratives from data and presenting complex performance stories to non‑technical stakeholders
- Strong commercial acumen with experience owning revenue KPIs and presenting to senior leadership
- Deep expertise across paid media, SEO, CRM, website, and e‑commerce
- Experience managing agency relationships and multi‑disciplinary teams
- Familiarity with GA4, Dynamics365/Salesforce, Shopify, Synxis, booking engine platforms and CMS (Umbraco a plus)
- Understanding of AI's impact on search and discovery
- Exceptional stakeholder management skills, comfortable influencing at GM and C‑suite level
- Diversity & Inclusion
Diversity and Inclusion at Dorchester Collection are core beliefs of our We Care philosophy.
The basis of We Care is to create an environment where all of our employees feel valued and respected, allowing positive engagement to prosper.
We continually strive to build and nurture a culture where inclusivity is part of our DNA, reflected by our core values of Passion, Personality, Respect, Working Together and Creativity.
Benefits
- Complimentary stays with breakfast included in all 10 Dorchester Collection hotels
- 50% off at bars and restaurants within all of our Dorchester Collection hotels
- £750 Refer a friend bonus scheme
- World class development opportunities
- Social events throughout the year
- Workday lunches in the form of a prepaid contactless card
- Rental deposit loan, season ticket loan and cycle to work scheme
- Exclusive access to a discount platform featuring 1000s of retailers
- Subsided access to gyms, fitness classes and wellness experiences
- Private medical insurance
- Competitive retirement scheme
- #J-18808-Ljbffr
StudySmarter Expert Advice🤫
We think this is how you could land Global Head of Digital in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dorchester Services and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dorchester Services are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dorchester Services on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dorchester Services. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Head of Digital in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dorchester Services. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dorchester Services:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dorchester Services’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dorchester Services
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dorchester Services will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dorchester Services, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
