At a Glance
- Tasks: Drive performance marketing and revenue growth across luxury hotels with innovative strategies.
- Company: Join the prestigious Dorchester Collection, known for excellence in hospitality.
- Benefits: Enjoy complimentary hotel stays, discounts, and world-class development opportunities.
- Other info: Dynamic work environment with a focus on personal growth and inclusivity.
- Why this job: Become a legend in your field while making a real impact in luxury marketing.
- Qualifications: Experience in performance marketing and managing significant budgets required.
The predicted salary is between 60000 - 70000 £ per year.
We care about your career and are known for having the absolute best people in the industry. When you join us as a Performance Marketing Manager, you start a unique opportunity to become celebrated as the very best in your field. You’ll learn not only from your fellow Legends, but also through our award-winning learning academy, so that you can achieve the highest standards of craft, service, and leadership and become a legend in your own story.
What you’ll get
- Complimentary stays with breakfast included in all 10 Dorchester Collection hotels
- 50% off at bars and restaurants within all of our Dorchester Collection hotels
- £750 Refer a friend bonus scheme
- World class development opportunities
- Social events throughout the year
- Workday Lunches in the form of a prepaid contactless card
- Season ticket loan and cycle to work scheme
- Exclusive Access to a discount platform featuring 1000s of retailers
- Subsidised access to gyms, fitness classes and wellness experiences
- Private medical insurance
What you’ll do
As the Performance Marketing Manager, you will be responsible for owning the performance marketing and revenue growth across the Dorchester Collection portfolio, driving measurable commercial returns through paid media, CRM and data-driven campaign strategy. In this role, you will:
- Develop and execute paid media strategy across search, social, display, and programmatic channels, with full accountability for direct revenue targets and ROAS
- Own the CRM strategy: lifecycle programmes, personalisation frameworks, audience development, and revenue attribution
- Lead campaign planning from brief through execution and post-campaign analysis, ensuring alignment with brand and commercial priorities
- Manage agency relationships: briefing, performance reviews, budget allocation, and contract negotiations
- Own analytics and reporting: define KPIs, interpret performance data, and translate insights into actionable commercial decisions
- Manage performance marketing budget with clear revenue accountability
- Partner with hotel commercial teams to align activity with property-level objectives and promotional calendars
- Identify opportunities for growth through new channels, audiences, and testing frameworks
Our values of Passion, Personality, Respect, Working Together and Creativity guide us each and every day. As a Digital Marketing Manager, you’ll have the opportunity to bring these to life and continue to create our legacy. Lead and support the Digital Marketing Executive by setting clear goals, providing regular feedback and coaching, encouraging professional growth, and helping prioritise day-to-day activities to deliver successful campaigns.
The hours of operation for this role are Monday to Friday 9:00am to 5:30pm, based in our corporate office in Knightsbridge. You are able to work from home on Fridays.
What you’ll bring
- Previous experience in performance marketing in luxury hospitality, travel, or premium lifestyle brands
- Previous experience managing six-figure paid media budgets with demonstrable revenue outcomes and direct commercial accountability
- Proven experience managing agency relationships end-to-end: setting strategy, challenging performance, reallocating spend, and holding partners to commercial standards
- Deep, hands-on expertise across Google Ads, Meta Business Suite, programmatic (DV360 or similar), and at least one enterprise CRM platform (Salesforce Marketing Cloud, Adobe Campaign, or equivalent)
- Fluent in GA4, attribution modelling, and revenue analytics; able to interpret data and translate it into actionable commercial decisions
- Experience with multi-property or multi-market campaign planning
- Experience directly line managing at least one marketing executive or coordinator; comfortable setting objectives, giving feedback, and developing junior talent
- Ability to manage upwards and sideways across hotel commercial teams, balancing multiple stakeholders without direct authority
- Strategic thinker who can balance brand integrity with revenue ambition
- Degree in marketing, business, or related field, or equivalent commercial experience
Who we are
We work with some of the most talented and unique individuals in our business, who always ensure the extraordinary guest experience of Dorchester Collection and the hotels within it. It is, after all, our people that bring our vision to life. As a member of our Dorchester Collection Family, we will support your development by nurturing your personality, creating a transparent culture of trust, collaboration and appreciation. Supported by our annual personal development planning, tailored learning opportunities and our Academy programs, you will be a part of creating a bespoke experience.
Diversity and Inclusion at Dorchester Collection are core beliefs of our We Care philosophy. The basis of We Care is to create an environment where all of our employees feel valued and respected, allowing positive engagement to prosper. We continually strive to build and nurture a culture where inclusivity is part of our DNA, reflected by our core values of Passion, Personality, Respect, Working Together and Creativity.
If you need us to do anything to support you during the recruitment process, such as adjustments to how you apply, alternative formats of information, or adjustments to the assessment process itself, please email careers.dc@dorchestercollection.com so that we can discuss how we can support you through the process.
Performance Marketing Manager employer: DORCHESTER COLLECTION
At Dorchester Collection, we pride ourselves on being an exceptional employer in the luxury hospitality sector, offering a dynamic work culture that fosters creativity and collaboration. Our commitment to employee growth is evident through tailored development programmes and opportunities to lead innovative digital initiatives, all set against the backdrop of our prestigious locations. Join us to be part of a team that values excellence and empowers you to make a meaningful impact in the world of luxury hospitality.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for DORCHESTER COLLECTION and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like DORCHESTER COLLECTION are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with DORCHESTER COLLECTION on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at DORCHESTER COLLECTION. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit DORCHESTER COLLECTION. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of DORCHESTER COLLECTION:Show us that you’ve done your homework! In your application, briefly mention what you admire about DORCHESTER COLLECTION’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at DORCHESTER COLLECTION
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at DORCHESTER COLLECTION will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At DORCHESTER COLLECTION, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
