At a Glance
- Tasks: Lead digital strategy and enhance luxury guest experiences across our hotels.
- Company: Join the prestigious Dorchester Collection, known for exceptional service and culture.
- Benefits: Enjoy complimentary hotel stays, discounts, and world-class development opportunities.
- Other info: Dynamic role with opportunities for personal growth and collaboration.
- Why this job: Be a key player in shaping digital experiences in luxury hospitality.
- Qualifications: Experience in digital management, SEO, and e-commerce within luxury brands.
The predicted salary is between 31500 - 38500 £ per year.
Who we are
Our Hotels
We work with some of the most talented and unique individuals in our business, who always ensure the extraordinary guest experience of Dorchester Collection and the hotels within it. As a member of our Dorchester Collection Family, we will support your development by nurturing your personality, creating a transparent culture of trust, collaboration and appreciation. Supported by our annual personal development planning, tailored learning opportunities and our Academy programs you will be a part of creating a bespoke experience. Celebrated worldwide.
Diversity and Inclusion at Dorchester Collection are core beliefs of our We Care philosophy.
Your future, our legacy
What you'll get
- Complimentary stays with breakfast included in all 10 Dorchester Collection hotels
- 50% off at bars and restaurants within all of our Dorchester Collection hotels
- £750 Refer a friend bonus scheme
- World class development opportunities
- Social events throughout the year
- Workday Lunches in the form of a prepaid contactless card
- Season ticket loan and cycle to work scheme
- Exclusive Access to a discount platform featuring 1000s of retailers
- Subsidised access to gyms, fitness classes and wellness experiences
- Private medical insurance
- Competitive retirement scheme
What you'll do
As the Global Digital Experience Manager, you will be responsible for owning the digital estate and conversion journey across Dorchester Collection, ensuring the website, booking engine, and digital touchpoints deliver a seamless luxury experience that converts.
- Define and execute website strategy across all property and collection-level sites, balancing brand experience with commercial performance
- Own SEO strategy: technical SEO, content optimisation, and search visibility across traditional and AI-driven search
- Manage the booking engine experience and conversion rate optimisation (CRO), working with web developers, IT and third-party partners
- Oversee the e-shop strategy and digital retail experience
- Lead CMS governance: templates, standards, publishing workflows, and content architecture
- Own the development roadmap: prioritise enhancements, manage technical debt, and coordinate with developers and agencies
- Monitor and improve Core Web Vitals, site speed, accessibility, and technical performance
- Define measurement frameworks for digital experience (conversion funnels, UX metrics, engagement)
- Partner with hotel marketing teams to ensure property-level content is on-brand and optimised
Our values of Passion, Personality, Respect, Working Together and Creativity guide us each and every day. As a Digital Marketing Manager you'll have the opportunity to bring these to life and continue to create our legacy.
Lead and support the Digital Marketing Executive by setting clear goals, providing regular feedback and coaching, encouraging professional growth, and ensuring high-quality delivery across day-to-day activities.
The items shared are the essence of a day in the life of a Digital Experience Manager but we'll make sure you are provided with specifics on how we care for our brand.
What you'll bring
- Previous digital experience, website management, or e-commerce, within luxury hospitality, travel, or premium consumer brands
- Experience owning a website strategy end-to-end: roadmap, development partners, CMS governance, and commercial performance
- Deep understanding of SEO, AEO (Answer Engine Optimisation), and GEO (Generative Engine Optimisation), with measurable organic growth outcomes, plus CRO principles and UX best practices
- Experience managing booking engines, retail e-commerce (e-shop), digital commerce funnels, and third-party development partners; able to write a technical brief, evaluate a sprint, and challenge an agency on delivery
- Familiarity with schema markup, Core Web Vitals, accessibility standards, and CMS platforms (ideally Umbraco, WordPress, or equivalent)
- Data-literate: able to interpret analytics and make evidence-based decisions about the digital estate
- Experience working across multiple properties or markets simultaneously
- Experience directly line managing at least one digital or operations executive; able to delegate effectively, maintain quality standards, and develop team members in a support-function role
- Comfortable managing dotted-line relationships with hotel marketing teams, holding external developers and agencies accountable to timelines and quality
- High attention to detail with a quality-first mindset for the guest-facing digital experience
- Degree in digital, marketing, computer science, or related professional experience
Position location
Job Location: United Kingdom
Location: 3rd Floor, 1 Knightsbridge SW1X 7LX London
Manager, Digital Planning in London employer: Dorchester Collection
At Dorchester Collection, we pride ourselves on being an exceptional employer, offering a vibrant work culture that celebrates diversity and inclusivity. As the Director of Marketing and Digital, you will benefit from tailored development opportunities, a supportive environment, and unique perks such as complimentary hotel stays and well-being support, all while working in the prestigious setting of The Dorchester in London. Join us to not only advance your career but also to be part of a team that values passion, personality, and creativity.
