Global Head of Digital in London

The Global Head of Digital sits at the centre of that transformation to help shape a more modern, connected and influential global marketing organisation.

What you’ll get:

• Complimentary stays with breakfast included in all 10 Dorchester Collection hotels
• 50% off at bars and restaurants within all of our Dorchester Collection hotels
• £750 Refer a friend bonus scheme
• World class development opportunities
• Social events throughout the year
• Workday Lunches in the form of a prepaid contactless card
• Rental deposit loan, season ticket loan and cycle to work scheme
• Exclusive Access to a discount platform featuring 1000s of retailers
• Subsided access to gyms, fitness classes and wellness experiences
• Private medical insurance

What you’ll do:

• Own digital strategy and annual plans across channels, setting targets for revenue, CRM performance, paid media efficiency and direct growth
• Deliver commercial KPIs including booked and stayed revenue, ROAS, conversion and direct contribution
• Manage global digital budgets and present performance insights to senior stakeholders
• Performance Marketing: Lead paid media across PPC, paid social, programmatic, metasearch and GDS advertising. Drive optimisation through testing, automation, audience refinement and creative improvement. Manage emerging ad products and support key commercial campaigns.
• Website, SEO & Conversion: Lead website strategy, UX, CRO and feature development across global hotel sites. Own technical, local and content SEO, structured data and search visibility. Drive conversion, booking engine optimisation and content strategy.
• CRM & Lifecycle Marketing: Lead CRM strategy across acquisition, pre‑arrival, loyalty, retention and reactivation. Deliver targeted communications through segmentation and personalisation. Own CRM and CDP development, integration and optimisation.
• Define AI search, discovery and content strategies. Evaluate technologies including AI‑powered guest, booking and data solutions. Manage innovation partnerships and brand visibility across AI platforms. Lead the central digital team across performance marketing, CRM, SEO, web and e‑commerce. Manage agency and technology partners, budgets, KPIs and service levels. Coach team members through performance and development planning.
• Stakeholder & Cross‑Functional Leadership: Partner with hotel teams to deliver global strategy and local objectives. Collaborate with Brand, Communications, Revenue Management, Sales and IT. Lead digital reviews and influence campaign and content planning.
• E‑Commerce & Digital Products: Own eShop strategy, merchandising, promotions and revenue growth. Drive growth across gift cards, experiences and retail products. Optimise online customer journeys and identify new revenue opportunities.
• Data, Analytics & Reporting: Own reporting frameworks across web, CRM and paid media. Turn data into actionable commercial insight and investment recommendations. Ensure data integrity, attribution accuracy and performance benchmarking.

What you’ll bring:

• Previous experience in digital marketing in a senior/head of role, ideally within luxury hospitality, travel, or premium consumer brands
• Proven experience managing multi‑property or multi‑market digital strategy
• Strong data analysis skills with the ability to extract insights
• Comfortable building narratives from data and presenting complex performance stories to non‑technical stakeholders
• Strong commercial acumen with experience owning revenue KPIs and presenting to senior leadership
• Deep expertise across paid media, SEO, CRM, website, and e‑commerce
• Experience managing agency relationships and multi‑disciplinary teams
• Familiarity with GA4, Dynamics 365/Salesforce, Shopify, Synxis, booking engine platforms, and CMS (Umbraco a plus)
• Understanding of AI's impact on search and discovery
• Exceptional stakeholder management skills, comfortable influencing at GM and C‑suite level

Job Location: United Kingdom, 3rd Floor, 1 Knightsbridge SW1X 7LX London

Diversity and Inclusion: Diversity and Inclusion at Dorchester Collection are core beliefs of our We Care philosophy. The basis of We Care is to create an environment where all of our employees feel valued and respected, allowing positive engagement to prosper. We continually strive to build and nurture a culture where inclusivity is part of our DNA, reflected by our core values of Passion, Personality, Respect, Working Together and Creativity. If you need us to do anything to support you during the recruitment process, such as adjustments to how you apply, alternative formats of information, or adjustments to the assessment process itself, please email so that we can discuss how we can support you through the process.