At a Glance
- Tasks: Lead digital strategy and drive innovative marketing solutions for luxury hospitality.
- Company: Join the prestigious Dorchester Collection, known for exceptional service and unique experiences.
- Benefits: Enjoy complimentary hotel stays, discounts, and world-class development opportunities.
- Other info: Dynamic work environment with flexible hours and strong focus on personal growth.
- Why this job: Shape the future of luxury marketing and become a leader in your field.
- Qualifications: Experience in senior digital marketing roles, ideally in luxury or premium brands.
The predicted salary is between 80000 - 100000 £ per year.
Who we are
Our Hotels
We work with some of the most talented and unique individuals in our business, who always ensure the extraordinary guest experience of Dorchester Collection and the hotels within it. It is, after all, our people that bring our vision to life. As a member of our Dorchester Collection Family, we will support your development by nurturing your personality, creating a transparent culture of trust collaboration and appreciation. Supported by our annual personal development planning, tailored learning opportunities and our Academy programs you will be a part of creating a bespoke experience. Treasured by guests. Cherished by employees. Celebrated worldwide.
Diversity and Inclusion at Dorchester Collection are core beliefs of our We Care philosophy. The basis of We Care is to create an environment where all of our employees feel valued and respected, allowing positive engagement to prosper. We continually strive to build and nurture a culture where inclusivity is part of our DNA, reflected by our core values of Passion, Personality, Respect, Working Together and Creativity.
If you need us to do anything to support you during the recruitment process, such as adjustments to how you apply, alternative formats of information, or adjustments to the assessment process itself, please email careers.dc@dorchestercollection.com so that we can discuss how we can support you through the process.
Position Overview
Dorchester Collection stands at a defining moment in its evolution. Built on a legacy of remarkable hotels, exceptional service and global cultural relevance, the Collection is entering a new phase as the expectations of luxury audiences continue to shift. We care about your career and are known for having the absolute best people in the industry. When you join us as a Global Head of Digital you start a unique opportunity to become celebrated as the very best in your field. You’ll learn not only from your fellow Legends, but also through our award-winning learning academy, so that you can achieve the highest standards of craft, service, and leadership and become a legend in your own story. The Global Head of Digital sits at the centre of that transformation to help shape a more modern, connected and influential global marketing organisation.
What you'll get
- Complimentary stays with breakfast included in all 10 Dorchester Collection hotels
- 50% off at bars and restaurants within all of our Dorchester Collection hotels
- £750 Refer a friend bonus scheme
- World class development opportunities
- Social events throughout the year
- Workday Lunches in the form of a prepaid contactless card
- Rental deposit loan, season ticket loan and cycle to work scheme
- Exclusive Access to a discount platform featuring 1000s of retailers
- Subsided access to gyms, fitness classes and wellness experiences
- Private medical insurance
- Competitive retirement scheme
What you'll do
As Global Head of Digital, you will work closely with the Global Director of Marketing to drive connected, aligned, and forward-thinking digital solutions across the business.
- Strategy & Commercial Performance
- Own digital strategy and annual plans across channels, setting targets for revenue, CRM performance, paid media efficiency and direct growth
- Deliver commercial KPIs including booked and stayed revenue, ROAS, conversion and direct contribution
- Manage global digital budgets and present performance insights to senior stakeholders
- Performance Marketing
- Lead paid media across PPC, paid social, programmatic, metasearch and GDS advertising
- Drive optimisation through testing, automation, audience refinement and creative improvement
- Manage emerging ad products and support key commercial campaigns
- Website, SEO & Conversion
- Lead website strategy, UX, CRO and feature development across global hotel sites
- Own technical, local and content SEO, structured data and search visibility
- Drive conversion, booking engine optimisation and content strategy
- CRM & Lifecycle Marketing
- Lead CRM strategy across acquisition, pre-arrival, loyalty, retention and reactivation
- Deliver targeted communications through segmentation and personalisation
- Own CRM and CDP development, integration and optimisation
- AI & Innovation
- Define AI search, discovery and content strategies
- Evaluate technologies including AI-powered guest, booking and data solutions
- Manage innovation partnerships and brand visibility across AI platforms
- Team & Agency Leadership
- Lead the central digital team across performance marketing, CRM, SEO, web and e-commerce
- Manage agency and technology partners, budgets, KPIs and service levels
- Coach team members through performance and development planning
- Stakeholder & Cross-Functional Leadership
- Partner with hotel teams to deliver global strategy and local objectives
- Collaborate with Brand, Communications, Revenue Management, Sales and IT
- Lead digital reviews and influence campaign and content planning
- E-Commerce & Digital Products
- Own eShop strategy, merchandising, promotions and revenue growth
- Drive growth across gift cards, experiences and retail products
- Optimise online customer journeys and identify new revenue opportunities
- Data, Analytics & Reporting
- Own reporting frameworks across web, CRM and paid media
- Turn data into actionable commercial insight and investment recommendations
- Ensure data integrity, attribution accuracy and performance benchmarking
The items shared are the essence of a day in the life of a Global Head of Digital, but we’ll make sure you are provided with specifics on how we care for our hotel. The hours of operation for this role are Monday to Friday 9:00am to 5:30pm, based in our corporate office in Knightsbridge. You are able to work from home on Fridays.
What you'll bring
- Previous experience in digital marketing in a senior/head of role, ideally within luxury hospitality, travel, or premium consumer brands
- Proven experience managing multi-property or multi-market digital strategy
- Strong data analysis skills with the ability to extract insights
- Comfortable building narratives from data and presenting complex performance stories to non-technical stakeholders
- Strong commercial acumen with experience owning revenue KPIs and presenting to senior leadership
- Deep expertise across paid media, SEO, CRM, website, and e-commerce
- Experience managing agency relationships and multi-disciplinary teams
- Familiarity with GA4, Dynamics 365/Salesforce, Shopify, Synxis, booking engine platforms, and CMS (Umbraco a plus)
- Understanding of AI's impact on search and discovery
- Exceptional stakeholder management skills, comfortable influencing at GM and C-suite level
Job Location: United Kingdom
Location: 3rd Floor, 1 Knightsbridge SW1X 7LX London
Global Head of Digital employer: DORCHESTER COLLECTION
At Dorchester Collection, we pride ourselves on being an exceptional employer in the luxury hospitality sector, offering a dynamic work culture that fosters creativity and collaboration. Our commitment to employee growth is evident through tailored development programmes and opportunities to lead innovative digital initiatives, all set against the backdrop of our prestigious locations. Join us to be part of a team that values excellence and empowers you to make a meaningful impact in the world of luxury hospitality.
StudySmarter Expert Advice🤫
We think this is how you could land Global Head of Digital
✨Get to Know Your E-commerce Community
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✨Attend E-commerce Events and Conferences
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✨Utilise Company Resources
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We think you need these skills to ace Global Head of Digital
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at DORCHESTER COLLECTION, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
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How to prepare for a job interview at DORCHESTER COLLECTION
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In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that DORCHESTER COLLECTION uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
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Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at DORCHESTER COLLECTION. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
