At a Glance
- Tasks: Lead the digital experience for luxury hotels, optimising websites and enhancing guest journeys.
- Company: Join the prestigious Dorchester Collection, known for exceptional service and a vibrant culture.
- Benefits: Enjoy complimentary hotel stays, discounts, and world-class development opportunities.
- Other info: Dynamic work environment with a focus on inclusivity and personal growth.
- Why this job: Be part of a legendary team, shaping digital experiences in luxury hospitality.
- Qualifications: Experience in digital management, SEO, and e-commerce within luxury brands.
The predicted salary is between 31500 - 38500 £ per year.
Who we are
Our Hotels
We work with some of the most talented and unique individuals in our business, who always ensure the extraordinary guest experience of Dorchester Collection and the hotels within it. It is, after all, our people that bring our vision to life. As a member of our Dorchester Collection Family, we will support your development by nurturing your personality, creating a transparent culture of trust, collaboration and appreciation. Supported by our annual personal development planning, tailored learning opportunities and our Academy programs you will be a part of creating a bespoke experience. Treasured by guests. Cherished by employees. Celebrated worldwide.
Diversity and Inclusion at Dorchester Collection are core beliefs of our We Care philosophy. The basis of We Care is to create an environment where all of our employees feel valued and respected, allowing positive engagement to prosper. We continually strive to build and nurture a culture where inclusivity is part of our DNA, reflected by our core values of Passion, Personality, Respect, Working Together and Creativity.
If you need us to do anything to support you during the recruitment process, such as adjustments to how you apply, alternative formats of information, or adjustments to the assessment process itself, please email careers.dc@dorchestercollection.com so that we can discuss how we can support you through the process.
What you'll get
- Complimentary stays with breakfast included in all 10 Dorchester Collection hotels
- 50% off at bars and restaurants within all of our Dorchester Collection hotels
- £750 Refer a friend bonus scheme
- World class development opportunities
- Social events throughout the year
- Workday Lunches in the form of a prepaid contactless card
- Season ticket loan and cycle to work scheme
- Exclusive Access to a discount platform featuring 1000s of retailers
- Subsided access to gyms, fitness classes and wellness experiences
- Private medical insurance
- Competitive retirement scheme
What you'll do
As the Global Digital Experience Manager, you will be responsible for owning the digital estate and conversion journey across Dorchester Collection, ensuring the website, booking engine, and digital touchpoints deliver a seamless luxury experience that converts. In this role, you will:
- Define and execute website strategy across all property and collection-level sites, balancing brand experience with commercial performance
- Own SEO strategy: technical SEO, content optimisation, and search visibility across traditional and AI-driven search
- Manage the booking engine experience and conversion rate optimisation (CRO), working with web developers, IT and third-party partners
- Oversee the e-shop strategy and digital retail experience
- Lead CMS governance: templates, standards, publishing workflows, and content architecture
- Own the development roadmap: prioritise enhancements, manage technical debt, and coordinate with developers and agencies
- Monitor and improve Core Web Vitals, site speed, accessibility, and technical performance
- Define measurement frameworks for digital experience (conversion funnels, UX metrics, engagement)
- Partner with hotel marketing teams to ensure property-level content is on-brand and optimised
- Lead and support the Digital Marketing Executive by setting clear goals, providing regular feedback and coaching, encouraging professional growth, and ensuring high-quality delivery across day-to-day activities.
What you'll bring
- Previous digital experience, website management, or e-commerce, within luxury hospitality, travel, or premium consumer brands
- Experience owning a website strategy end-to-end: roadmap, development partners, CMS governance, and commercial performance
- Deep understanding of SEO, AEO (Answer Engine Optimisation), and GEO (Generative Engine Optimisation), with measurable organic growth outcomes, plus CRO principles and UX best practices
- Experience managing booking engines, retail e-commerce (e-shop), digital commerce funnels, and third-party development partners; able to write a technical brief, evaluate a sprint, and challenge an agency on delivery
- Familiarity with schema markup, Core Web Vitals, accessibility standards, and CMS platforms (ideally Umbraco, WordPress, or equivalent)
- Data-literate: able to interpret analytics and make evidence-based decisions about the digital estate
- Experience working across multiple properties or markets simultaneously
- Experience directly line managing at least one digital or operations executive; able to delegate effectively, maintain quality standards, and develop team members in a support-function role
- Comfortable managing dotted-line relationships with hotel marketing teams, holding external developers and agencies accountable to timelines and quality
- High attention to detail with a quality-first mindset for the guest-facing digital experience
- Degree in digital, marketing, computer science, or related professional experience
Job Location: United Kingdom
Location: 3rd Floor, 1 Knightsbridge SW1X 7LX London
Global Digital Experience Manager employer: DORCHESTER COLLECTION
At Dorchester Collection, we pride ourselves on being an exceptional employer in the luxury hospitality sector, offering a dynamic work culture that fosters creativity and collaboration. Our commitment to employee growth is evident through tailored development programmes and opportunities to lead innovative digital initiatives, all set against the backdrop of our prestigious locations. Join us to be part of a team that values excellence and empowers you to make a meaningful impact in the world of luxury hospitality.
StudySmarter Expert Advice🤫
We think this is how you could land Global Digital Experience Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for DORCHESTER COLLECTION and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like DORCHESTER COLLECTION are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with DORCHESTER COLLECTION on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at DORCHESTER COLLECTION. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Digital Experience Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit DORCHESTER COLLECTION. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of DORCHESTER COLLECTION:Show us that you’ve done your homework! In your application, briefly mention what you admire about DORCHESTER COLLECTION’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at DORCHESTER COLLECTION
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at DORCHESTER COLLECTION will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At DORCHESTER COLLECTION, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
