Director of Marketing and Digital

Director of Marketing and Digital

Full-Time 31500 - 38500 £ / year (est.) No working from home possible
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At a Glance

  • Tasks: Lead innovative marketing strategies and digital initiatives for luxury hotels.
  • Company: Join the celebrated Dorchester Collection, known for its extraordinary guest experiences.
  • Benefits: Enjoy complimentary hotel stays, discounts, pension contributions, and well-being support.
  • Other info: Be part of a diverse team that values creativity and collaboration.
  • Why this job: Shape the luxury brand narrative and make a real impact in the hospitality industry.
  • Qualifications: Proven marketing experience, strong storytelling skills, and a passion for luxury brands.

The predicted salary is between 31500 - 38500 £ per year.

Who we are

Our Hotels

We work with some of the most talented and unique individuals in our business, who always ensure the extraordinary guest experience of Dorchester Collection and the hotels within it. It is, after all, our people that bring our vision to life. As a member of our Dorchester Collection Family, we will support your development by nurturing your personality, creating a transparent culture of trust, collaboration and appreciation. Supported by our annual personal development planning, tailored learning opportunities and our Academy programs you will be a part of creating a bespoke experience. Treasured by guests. Cherished by employees. Celebrated worldwide.

Diversity and Inclusion at Dorchester Collection are core beliefs of our We Care philosophy. The basis of We Care is to create an environment where all of our employees feel valued and respected, allowing positive engagement to prosper. We continually strive to build and nurture a culture where inclusivity is part of our DNA, reflected by our core values of Passion, Personality, Respect, Working Together and Creativity.

If you need us to do anything to support you during the recruitment process, such as adjustments to how you apply, alternative formats of information, or adjustments to the assessment process itself, please email careers.dc@dorchestercollection.com so that we can discuss how we can support you through the process.

What you'll get

  • Complimentary Stays: Enjoy complimentary stays with breakfast at Dorchester Collection Hotels every year.
  • Employee Perks: Enrol from day 1 into the Royal London Private Pension scheme (we contribute 8% towards your pension); Benefit from seasonal ticket loan, rental deposit scheme, private financial advice, and eye care vouchers.
  • Training and Development: Advance in your career by accessing various apprenticeships from Level 2 to Hospitality Degree Level 5. We partner with outstanding nationally recognised Apprenticeship providers.
  • Social Events: Participate in vibrant social events, including a summer party, winter ball, pub quizzes, and cultural and milestone recognition celebrations.
  • Referral Bonus: Earn a £1000 bonus when you recommend a friend.
  • Well-being Support: Access immediate well-being advice because we care about our employees.

What you'll do

As a Director of Marketing and Digital, you'll love what you do and take pride in taking care of our guests: The Director of Marketing and Digital will serve as the strategic and creative lead for all marketing and digital direction of our three UK hotels within the Dorchester Collection. This role is entrusted to bring each hotel’s distinctive personality to life, while seamlessly aligning with the Dorchester Collection’s global brand identity and values. With a strong focus on innovation and storytelling, the role will oversee the development and execution of all marketing, digital, and creative initiatives, ensuring efforts inspire, engage and drive commercial success for each hotel. This includes the oversight of brand design, digital platforms, visual content (Video & Photography) and the cultivation of high profile brand partnerships and collaborations. Strong copywriting skills are key to the role to ensure brand tone of voice is reflected across all touch-points. Working in close partnership with our Corporate office Marketing team, you ensure a cohesive and forward-thinking approach across all channels. A deep understanding of the luxury audiences, particularly UHNWI, will inform integrated marketing strategies that enhance brand desirability and commercial performance across owners, earned and paid channels. You shape how each property is understood in the world and your role is to ensure that every expression reflects the individuality of each hotel, while reinforcing their collective standing within Dorchester Collection.

What you'll bring

  • A proven track record of shaping and delivering high-impact marketing strategies and campaigns at a global level.
  • Exceptional editorial judgement, with the ability to craft and refine narratives that resonate with a highly discerning audience.
  • A deep understanding of the luxury sector, with instinctive awareness of cultural relevance and tone.
  • Confidence in managing reputation at the highest level, with the ability to navigate sensitive situations with discretion and clarity.
  • Experience leading social media and content direction for premium brands, with a clear sense of how to build presence and distinction across platforms.
  • Natural presence and credibility as a communicator, able to represent the hotels with confidence and build trusted relationships across stakeholders.
  • A collaborative and considered leadership style, with a commitment to developing people and fostering a culture of excellence.
  • A strong alignment with the values of Dorchester Collection, bringing passion, personality, respect, collaboration and creativity into everyday practice.
  • Fluency in English, with the ability to communicate clearly and effectively in a professional environment.

Job Location: United Kingdom, 53 Park Lane, Mayfair W1K 1QA London

Director of Marketing and Digital employer: Dorchester Collection

At Dorchester Collection, we pride ourselves on being an exceptional employer, offering a vibrant work culture that celebrates diversity and inclusivity. As the Director of Marketing and Digital, you will benefit from tailored development opportunities, a supportive environment, and unique perks such as complimentary hotel stays and well-being support, all while working in the prestigious setting of The Dorchester in London. Join us to not only advance your career but also to be part of a team that values passion, personality, and creativity.

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Contact Details:

Dorchester Collection Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Director of Marketing and Digital

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dorchester Collection and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dorchester Collection are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dorchester Collection on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dorchester Collection. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Director of Marketing and Digital

Strategic Marketing
Creative Direction
Brand Management
Digital Marketing
Copywriting
Content Creation
Social Media Management

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dorchester Collection. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Dorchester Collection:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dorchester Collection’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Dorchester Collection

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dorchester Collection will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At Dorchester Collection, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.