Head of Marketing

Doodle is the global standard for scheduling, trusted by millions of professionals worldwide. We are currently navigating a significant transformation in our company’s history. As our Head of Marketing, you will fundamentally shape how the market perceives Doodle from this point forward. In this role, you will lead a team of senior marketers and take full ownership of the marketing function: from brand narrative and product launches to demand generation, vertical positioning, and sales enablement.

Your mission is to build the engine that ensures Doodle is present wherever shortlists form. You will craft a story that resonates deeply with vertical buyers, creating enough conviction that they arrive already believing Doodle is the definitive choice. You will be directly accountable for delivering marketing-sourced pipeline, establishing vertical relevance within target industries, and building the brand authority that allows our pipeline to compound over time.

What You’ll Do (Responsibilities)

• Activate a new brand into pipeline: Take our just-launched brand and website and turn it into a demand-generating engine, optimised for B2B buyer conversion, demo requests, and content journeys that build conviction into our brand and product.
• Customer journey: Own Doodle's presence across the customer journey, e.g., LLM recommendations, review platforms, community discussions, peer networks, and search.
• Own vertical narrative and positioning: Lead the pivot from generic horizontal messaging to sharp vertical narratives for education, healthcare, and professional services. Be the single source of truth for ICP, messaging, and positioning across Marketing, Growth, and Sales.
• Launch Phoenix: Own the end-to-end GTM for our next-generation product — positioning, pre-launch demand, launch campaigns, lighthouse customer references, and post-launch adoption narratives.
• Generate demand and feed the revenue engine: Design and execute inbound campaigns, SEO, vertical events, ABM, and partner marketing that produce qualified pipeline from target verticals. Provide the campaign themes, audiences, and messaging that the Growth team runs on.
• Sales enablement: Build the enablement library from scratch for a new sales team, including first-call decks, vertical one-pagers, ROI frameworks, competitor battlecards, deal-specific executive summaries.
• Lead and build the team: Manage a distributed team of senior marketers today. Align UK/EMEA under one vision. Collaborate tightly with Growth, Sales, and Customer Success.

Our Ideal Candidate (What You Bring)

• You’ve built the demand engine, not just run it. You have taken a company into new markets or through a major repositioning and you know the difference between building from zero and scaling what already exists.
• You think in buyer journeys, not marketing funnels. You map how a vertical buyer discovers, evaluates, and commits.
• You’re a product marketing leader at your core. You can translate a complex product launch into positioning that makes a vertical buyer immediately understand why it matters to them.
• You carry a pipeline number and like it. You track leading indicators weekly, know which campaigns produce and which don’t, course-correct fast, and partner with Sales as a revenue peer.
• You’ve built vertical marketing programs. You have pivoted an organisation from horizontal to vertical messaging, found the language, built credibility, and generated demand from a specific audience.
• You lead high-performers with clarity. You have managed senior marketers and creatives across time zones, set clear priorities, and hold a high bar for quality.

Why You’ll Love It Here

• Competitive Pay – We pay fair for top talent.
• Flexible & Hybrid Culture.
• Hybrid Work – Work where you’re most productive.
• 25 Vacation Days – Take the time you need to rest and recharge.
• Working From Abroad.
• Training/Conference Days – Invest in yourself.
• Learning Stipend – We cover courses, certifications, and more.
• Well-being & Home Office Budget – Use it for fitness, therapy, or your dream desk setup.
• Headspace Membership – Access guided meditation & mindfulness tools.
• Company Lunches & Team Events – Stay connected, even remotely.
• Parental Leave & Support – Paid leave for all caregivers.
• Top-Notch Equipment – MacBook, keyboard, trackpad – work at your best.

At Doodle, we’re committed to providing an environment of mutual trust and respect, where equal employment opportunities (EEO) are available to all applicants and teammates without regard to age, race, colour, disability, religion, gender, and sexual orientation. Diversity and inclusion are of utmost importance to us. We’re committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work and our products will be. We want to hear from you, so please don’t hesitate to apply! We look forward to receiving your full application.