Head of Growth

Doodle is redefining how modern teams schedule, collaborate and connect. Our platform powers productivity for businesses of all sizes by simplifying how people meet and manage time.

As we scale our Revenue Organisation to accelerate growth across North America and EMEA, we are looking for a Head of Growth to take the reins of our high-volume global user base and transform active usage into a predictable scaling revenue engine. You will sit at the intersection of Product Marketing and Sales, holding the number for our self-serve business while feeding high-velocity PQLs to our Enterprise team. As Head of Growth, you will lead a team that owns self-serve and product-led ARR, turning active users into paying teams through experimentation, lifecycle automation, monetisation improvements, and activation optimisation.

Location: London (hybrid)

Reports to: CRO

Mandate: GM of self-service revenue & PLG architecture. Responsible for activation, conversion, monetization, and upgrade velocity.

Your role summary: Head of Growth responsible for activation, monetization, and scaling self-serve revenue.

Responsibilities:

• Drive paid subscription ARR growth — Own the strategy and execution for self-serve ARR including acquisition efficiency, conversion rates, and churn reduction.
• Deliver quarterly ARR targets in partnership with the CRO and Finance.
• Grow paid subscriptions (monthly, annual) through in-product lifecycle and outbound activation motions.
• Heavily influence pricing and packaging strategies. Test friction vs. value gates to maximize Average Revenue Per User (ARPU) without stifling the viral loop.
• Drive monthly to annual migrations to improve ARR stability and payback efficiency.
• Accelerate user activation — Overhaul the first mile of the user experience. Use behavioral data to predict and drive key adoption moments that lead to habit formation.
• Move beyond standard drip campaigns to behavioral-triggered multi-channel automation that nudges users toward value and payment.
• Run a high-velocity experimentation engine — Build a culture of high-velocity testing. Run a strong experimentation cadence across onboarding, pricing, messaging, landing pages, and lifecycle automation, continually increasing the number of experiments as you scale.
• Build a modern experimentation stack and partner with engineering to ensure clean data and rapid iteration.
• Account expansion — Identify high-potential accounts and define PQL handoff triggers for Sales (e.g., heavy usage domains). Operationalize the handoff to Sales being responsible for the quality and volume of leads flowing into the Sales team.
• Cross-Functional Growth Leadership — Work closely with BI to instrument funnels, define KPIs and ensure high-signal tracking. Feed insights from experiments into Product Marketing and Sales to influence roadmap and GTM strategy.

Our Ideal Candidate (What You Bring):

• This is a Director / VP-level operator who acts as a GM for self-serve revenue and activation. You have scaled a B2B SaaS PLG motion from $10M to $50M ARR (or similar scale) before.
• 8 years in Product-Led Growth, Growth Marketing, or activation-focused roles in SaaS.
• Deep understanding of activation funnels, lifecycle automation, onboarding, and adoption moments.
• Demonstrated ability to run rapid high-velocity growth experiments.
• Strong analytical skills across activation, retention, conversion, and subscription metrics.
• Comfortable working hands-on with PLG, Product, and Engineering to build flows, instrumentation, and automations.
• Hands-on cross-functional operator (Product, Marketing, Engineering) who executes swiftly and can scale what works.

Why You’ll Love It Here:

• Compensation & Financial Well-being: Competitive Pay. We pay fair for top talent.
• Pension Plan: Set yourself up for the future.
• Flexible & Hybrid Culture: Hybrid work, work where you’re most productive.
• 30 Vacation Days: Take the time you need to rest and recharge.
• Work-from-Anywhere: Go remote for up to 3 months in the EU and 1 month outside the EU.
• Learning & Career Growth: Training / Conference Days; Learning Stipend (courses, certifications, and more).
• Well-being & Home Office Setup: Well-being & Home Office Budget; Headspace Membership; Company Lunches & Team Events.
• Family & Inclusive Benefits: Parental Leave & Support; Paid leave for all caregivers.
• Extra Perks: Doodle Premium free for you, your family, and friends; Top-Notch Equipment (MacBook, keyboard, trackpad).

Hiring Journey:

• Application review
• Hiring Manager Interview — Growth Audit, a practical session with a leadership panel across Revenue, Product, and Engineering
• Cultural Fit Assessment (via BRYQ)

Within our equity, we are committed to providing an environment of mutual trust and respect where equal employment opportunities (EEO) are available to all applicants and teammates without regard to age, race, color, disability, religion, gender, or sexual orientation. Diversity and inclusion are of utmost importance to us. We’re committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work and our products will be. We want to hear from you so please don’t hesitate to apply! We look forward to receiving your full application.