At a Glance
- Tasks: Engage with customers, present vehicles, and create memorable experiences.
- Company: Join the largest family-owned automotive company in Northern Ireland.
- Benefits: Competitive salary, pension, health package, and 30 days annual leave.
- Other info: Be part of a fun, community-focused team with exciting events.
- Why this job: Kickstart your career with structured training and real growth potential.
- Qualifications: GCSEs in English and Maths, full UK driving licence.
The predicted salary is between 31500 - 38500 £ per year.
Location: Donnelly Bros, 101 Irvinestown Road, Kilmacormick
As Donnelly Group Enniskillen continues to grow its Volkswagen business, we're looking for energetic, motivated people to join us on this exciting journey. We're recruiting a Volkswagen Product Specialist who can deliver a customer experience that reflects the high standards, professionalism, and customer-first approach that have made Donnelly Group one of the leading names in the motor industry. This is an exciting opportunity for someone who enjoys working with people, has a passion for delivering exceptional customer experiences, and wants to build a successful career within a progressive and growing business.
What is a Product Specialist?
Think of yourself as a guide; a brand ambassador. The person who makes a customer’s journey memorable, exciting and simple.
In This Role, You Will:
- Be the first face-to-face contact for customers, representing both Donnelly Group and Volkswagen
- Engage with customers, presenting and demonstrating vehicles
- Become an expert in the full Volkswagen model range
- Deliver personalised experiences built on understanding customer needs and behaviours
- Work closely with the wider sales and customer service teams to uphold our brand promise
About The Role
Why join us?
Whether you’re currently in sales but not feeling inspired, working in a people-focused role but lacking career progression, looking for structured training and development, or simply ready for a more dynamic, fulfilling career, this could be your opportunity to step into a role with real growth potential, where your energy and motivation matter more than prior sales experience.
What you’ll gain when you join:
- Enrol in the Donnelly Group Training Academy, beginning a structured Product Specialist programme designed to set you up for success
- Learn about the Donnelly Group — our people, culture and processes
- Gain knowledge of the Volkswagen Group brands and vehicles
- Develop selling, communication and emotional intelligence skills
- Understand customer behaviour to create memorable experiences
After completing the 4-week training programme, you’ll be ready to welcome customers into our new showroom — with continuous development and support as you progress in your career.
Rewards & Benefits
We believe in rewarding and supporting our people:
- Competitive Salary
- Contributory Pension
- Life assurance scheme
- Company Health & Wellbeing package which includes membership of Kingsbridge Hospital Diamond Club
- 30 days annual leave
- Cycle to work scheme
This is not an exhaustive list of duties and the post holder will be required to undertake any other reasonable duties discussed and directed by the line manager. The company reserves the right to expand the short listing criteria to facilitate the short listing process. Donnelly Group is an equal opportunities employer.
About The Company
The Donnelly Group has been synonymous with the motor industry in Northern Ireland since 1947 when Peter Donnelly started a vehicle repair and taxi business in Caledon on the border of Co Tyrone and Armagh. Since then the Donnelly Group has become the largest family-owned automotive company in Northern Ireland. We offer competitive salaries, industry-leading work-life balance, generous holiday allowance, continuous training and development, wide-ranging benefits, and an opportunity to give volunteering time back to the communities within which we serve through the Donnelly Group Foundation.
Company Culture
Our teams across all our branches get involved with fundraising for our nominated charity partner, through football tournaments, Donnelly Group bake-off events, dragon boat racing, abseiling, cycling events as well as having a ‘Foundation Day’; a paid day off, to get involved with community projects. We like to feel that we work hard and play hard.
Required Criteria:
- Right to Work in the UK
- Full Valid Drivers Licence
- Educated to GCSE level with 5 passes to include English and Maths at Grade C or above (or equivalent)
Desired Criteria:
- Sales Experience
Closing Date: Friday 28th August, 2026
Contract Type: Full-time
Salary: Based on Experience
Product Specialist - Volkswagen in Enniskillen employer: Donnelly Group
Donnelly Group is an exceptional employer located in Newtownabbey, offering a vibrant work culture that prioritises customer satisfaction and employee well-being. With a market-leading salary, generous annual leave of 30 days, and comprehensive healthcare benefits, employees are supported in both their professional and personal lives. The company fosters growth opportunities, ensuring that team members can develop their skills while making a meaningful impact in the automotive service industry.
StudySmarter Expert Advice🤫
We think this is how you could land Product Specialist - Volkswagen in Enniskillen
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Product Specialist - Volkswagen at Donnelly Group, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Donnelly Group. Tailor your message to explain why you’re drawn to them and how you can contribute as a Product Specialist - Volkswagen. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Product Specialist - Volkswagen in Enniskillen
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Donnelly Group:When writing your cover letter, make sure to tailor your message specifically for Donnelly Group. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Donnelly Group
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Donnelly Group that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Donnelly Group that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Donnelly Group’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
