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- Tasks: Lead and motivate the sales team to exceed targets and deliver outstanding customer experiences.
- Company: Join the largest family-owned automotive company in Northern Ireland with a rich history.
- Benefits: Enjoy competitive salary, generous holiday allowance, and a comprehensive wellbeing package.
- Why this job: Be part of an exciting new dealership and make a real impact in the automotive industry.
- Qualifications: Minimum 2 years as a Sales Manager in a franchised dealership with strong leadership skills.
- Other info: Engage in community projects and enjoy a vibrant work culture with plenty of social opportunities.
The predicted salary is between 36000 - 60000 £ per year.
With the development of our state-of-the-art facilities in Ballymena and the arrival of BYD, there has never been a more exciting time to join Donnelly Group. We offer excellent career development opportunities, industry-leading pay, and manufacturer-approved training. We are looking for a dynamic, driven Sales Manager to lead the BYD New and Used Car Sales team at our new dealership. The ideal candidate will have a proven track record of delivering results, leading high-performing teams, and ensuring an outstanding customer experience in line with brand standards. This is a hands-on leadership role suited to someone who thrives on driving performance, developing people, and ensuring departmental growth through strong controls and customer focus.
Key Responsibilities:
- Lead, coach, and motivate the sales team to meet and exceed targets for unit sales, profit per unit, finance, and add-on products.
- Manage daily operations of the new and used car sales departments.
- Ensure full compliance with FCA and BYD Financial Services regulations and standards.
- Maximise profit opportunities in all areas of vehicle sales including finance, insurance, and accessories.
- Oversee and manage stock levels, ordering, and display.
- Monitor and analyse KPIs such as conversion rates, enquiry levels, stock turn, and sales pipeline health.
- Deliver a customer-centric sales process that supports high levels of retention, online reviews, and CSI scores.
- Conduct regular one-to-ones, team meetings, and performance reviews.
- Work collaboratively with aftersales and marketing to generate leads and promote brand visibility.
What you will need to succeed:
- Minimum 2 years in a Sales Manager role within a franchised dealership.
- Strong understanding of F I processes, new and used car operations, and current FCA compliance.
- Excellent leadership and people development skills.
- High level of organisation, attention to detail, and ability to work under pressure.
- Comfortable using DMS systems, online lead management tools, and manufacturer platforms.
- Demonstrates a customer-first approach and ability to build rapport and trust quickly.
- Target-driven and motivated by performance and team success.
We can offer:
- Competitive Salary OTE
- Company Car
- Contributory Pension
- Life assurance scheme
- Company Health Wellbeing package which includes membership of Kingsbridge Hospital Diamond Club
- 30 days annual leave
- Cycle to work scheme
This is not an exhaustive list of duties and the post holder will be required to undertake any other reasonable duties discussed and directed by the line manager. The company reserves the right to expand the short listing criteria to facilitate the short listing process. Donnelly Group is an equal opportunities employer.
Required Criteria:
- Strong understanding of F I processes, new and used car operations, and current FCA compliance.
- Excellent leadership and people development skills.
- Comfortable using DMS systems, online lead management tools, and manufacturer platforms.
- Demonstrates a customer-first approach and ability to build rapport and trust quickly.
- Minimum 2 years in a Sales Manager role within a franchised dealership.
Skills Needed:
- Account Management
- Managing Sales Partners
- Negotiating Skills/Closing techniques
- Rapport Building
- Client Relationship Management
About The Company:
The Donnelly Group has been synonymous with the motor industry in Northern Ireland since 1947 when Peter Donnelly started a vehicle repair and taxi business in Caledon on the border of Co Tyrone and Armagh. Since then the Donnelly Group has become the largest family-owned automotive company in Northern Ireland. We offer competitive salaries, industry-leading work-life balance, generous holiday allowance, continuous training and development, wide-ranging benefits, and an opportunity to give volunteering time back to the communities within which we serve through the Donnelly Group Foundation.
Company Culture:
Our teams across all our branches get involved with fundraising for our nominated charity partner, through football tournaments, Donnelly Group bake-off events, dragon boat racing, abseiling, cycling events as well as having a Foundation Day; a paid day off, to get involved with community projects. We like to feel that we work hard and play hard.
Company Benefits:
- Vacation
- Paid time off
- Performance bonuses
- Paid sick days
- Retirement plan and/or pension
- Office perks
- Employee development programs
- Employee discounts
- Free parking
- Cycle to work
- Referral bonus
- Competitive salary
- Family and friends rates
- Long service recognition
- Employee Assistance Scheme
- Perks Card
- Wellbeing Scheme
- Work With Charities
- Social Opportunities
- On the job learning
- Progression opportunities
- Access to Health Wellbeing app
- Long service awards
- Service recognition increases to annual leave
- Company employee App
Sales Manager - BYD in Ballymena employer: Donnelly Group
Contact Detail:
Donnelly Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager - BYD in Ballymena
✨Tip Number 1
Network like a pro! Reach out to your connections in the automotive industry, especially those who might know someone at Donnelly Group. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Prepare for the interview by researching BYD and Donnelly Group. Understand their values, products, and recent news. This will help you tailor your answers and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your leadership stories! Think of specific examples where you've led a team to success or improved sales performance. These anecdotes will showcase your skills and fit for the Sales Manager role.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your interest in the position can leave a lasting impression and keep you top of mind for the hiring team.
We think you need these skills to ace Sales Manager - BYD in Ballymena
Some tips for your application 🫡
Show Off Your Experience: Make sure to highlight your previous experience in sales management, especially within a franchised dealership. We want to see how you've led teams and delivered results, so don’t hold back on those achievements!
Tailor Your Application: Take a moment to customise your application for the Sales Manager role. Use keywords from the job description to show us you understand what we're looking for and how you fit the bill.
Be Personable: We love a customer-first approach! In your application, share examples of how you've built rapport with clients and created outstanding customer experiences. This will help us see your fit for our team culture.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Donnelly Group.
How to prepare for a job interview at Donnelly Group
✨Know Your Numbers
Before the interview, brush up on your key performance indicators (KPIs) related to sales. Be ready to discuss your past achievements in terms of unit sales, profit margins, and customer satisfaction scores. This will show that you understand the metrics that matter in a Sales Manager role.
✨Showcase Your Leadership Style
Prepare examples of how you've led and motivated teams in the past. Think about specific situations where you coached team members to exceed targets or improved team dynamics. This will demonstrate your ability to lead the BYD sales team effectively.
✨Understand FCA Compliance
Make sure you're familiar with FCA regulations and how they apply to car sales. Being able to discuss compliance confidently will show that you take regulatory standards seriously and can manage operations within those guidelines.
✨Customer-Centric Approach
Be ready to talk about how you've prioritised customer experience in your previous roles. Share stories that highlight your ability to build rapport and trust with clients, as this is crucial for maintaining high retention rates and positive online reviews.
