Product Specialist - Skoda in Ballymena

Product Specialist - Skoda in Ballymena

Ballymena Full-Time On-site
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Product Specialist - Skoda

Donnelly Group have opened brand-new, state-of-the-art showrooms to welcome Volkswagen and Škoda into our family — and we want energetic, motivated people to join us on this exciting journey.

To mark this exciting milestone, we’re recruiting a Skoda Product Specialist who can deliver a customer experience as exceptional as our new showrooms and vehicle ranges.

We’re not just recruiting staff.


We’re looking for future stars.


People who want more than “just a job.”

What is a Product Specialist?

Think of yourself as a guide; a brand ambassador. The person who makes a customer’s journey memorable, exciting and simple.

In this role, you will:

  • Be the first face-to-face contact for customers, representing both Donnelly Group and Skoda
  • Engage with customers, presenting and demonstrating vehicles
  • Become an expert in the full Skoda model range
  • Deliver personalised experiences built on understanding customer needs and behaviours
  • Work closely with the wider sales and customer service teams to uphold our brand promise

Why join us?

Whether you’re:

  • Currently in sales but not feeling inspired
  • Working in a people-focused role but lacking career progression
  • Looking for structured training and development
  • Or simply ready for a more dynamic, fulfilling career

…This could be your opportunity to step into a role with real growth potential, where your energy and motivation matter more than prior sales experience.

What you’ll gain

When you join, you’ll enrol in the Donnelly Group Training Academy, beginning a structured Product Specialist programme designed to set you up for success:

  • Learn about the Donnelly Group — our people, culture and processes
  • Gain knowledge of the Volkswagen Group brands and vehicles
  • Develop selling, communication and emotional intelligence skills
  • Understand customer behaviour to create memorable experiences

After completing the 4-week training programme, you’ll be ready to welcome customers into our new showroom — with continuous development and support as you progress in your career.

Employee benefits

· 30 Days’ Holiday — increasing with long service

· Health Cash Back Scheme

· Employee Assistance Programme — including GP Anytime

· Enhanced Maternity & Paternity Pay

· Pension Provision & Life Assurance

· Access to Discounted Private Medical Cover

· Retail Discounts through BenefitHub

· Cycle to Work Scheme

· Kingsbridge Diamond Membership Club

· Continuous Development & Learning

This is not an exhaustive list of duties, and the post holder may be required to undertake other reasonable duties as discussed and directed by their line manager.

The company reserves the right to expand the shortlisting criteria where necessary to facilitate the shortlisting process.

Donnelly Group is an equal opportunities employer.

About the company

For over 70 years, Donnelly Group has grown from a small family business in Caledon into Northern Ireland’s largest family-owned motor retailer. Today, our people are at the heart of everything we do across 22 leading automotive brands and 9 locations.

Required Criteria

  • Right to Work in the UK
  • Full Valid Drivers Licence
  • Educated to GCSE level with 5 passes to include English and Maths at Grade C or above (or equivalent)

Desired Criteria

  • Sales Experience

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Product Specialist - Skoda in Ballymena employer: Donnelly Group NI

Donnelly Group is an exceptional employer, offering a dynamic work environment in Northern Ireland where you can thrive as a Senior Workshop Controller. With a strong focus on employee development and a commitment to high standards of quality and customer service, we provide ample opportunities for growth within the automotive industry. Join our passionate team and enjoy the unique advantage of working with prestigious brands like Jaguar Land Rover, all while being part of a supportive and collaborative culture.

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Contact Details:

Donnelly Group NI Recruitment Team