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- Tasks: Drive exciting marketing campaigns and create engaging content across various platforms.
- Company: Join Arena Racing Company, the UK's largest horse racing group with diverse entertainment offerings.
- Benefits: Enjoy discounted food, increasing holiday allowance, life assurance, and annual bonuses.
- Why this job: Take your marketing career to the next level in a dynamic and inclusive environment.
- Qualifications: 3+ years in marketing with experience in social media and campaign management.
- Other info: Be part of a team that values diversity and offers excellent growth opportunities.
The predicted salary is between 30000 - 40000 £ per year.
We are looking for a passionate and knowledgeable Senior Marketing Executive to join our Marketing team! Arena Racing Company does so much more than lead the UKs largest horse racing group. We have 21 racing venues showcasing horse racing, greyhound racing, golf courses, hotels and events. In short, leisure, entertainment, media production and global distribution are at the heart of what we do, making it an exciting and diverse place to work!
Our success is a team effort which is why we offer great opportunities for growth, development and career progression. We embrace diversity. We are proud of our sport.
Work Perks of being a Senior Marketing Executive:
- Discounted food & ARC days out
- Cycle to work scheme
- Holiday allowance increasing with length of service up to 28 days
- Company life assurance scheme
- Discretionary group annual bonus schemes to reward your hard work
This role is ideal for someone who is looking to take the next step in their marketing career to build on their current experience and who is keen to get involved in lots of different projects, utilising the full marketing mix.
Responsibilities of a Senior Marketing Executive:
- Support the Regional Marketing Manager and central marketing team to execute the company marketing strategy for the Central region, maximising sales across raceday and non-raceday income lines, and reviewing media campaigns to identify new local opportunities.
- Create and capture engaging content (written, video and photo) for websites, social media and email, including attending key horse racing fixtures and events (approx. evenings/weekends required, TOIL accrued).
- Take ownership of website optimisation in line with SEO direction and KPIs, and support CRM activity including email calendar planning and database growth.
- Coordinate marketing campaigns from conception to delivery by liaising with internal designers, external agencies and stakeholders, ensuring materials are accurate, on time and aligned to campaign strategy.
- Support campaign analysis and optimisation, monitor and respond to customer feedback, and help improve brand perception online.
- Support wider marketing projects, provide administrative support to the team and senior management, and undertake ad hoc marketing duties.
The Person we are looking for:
- Minimum 3 years experience within a marketing role, working across the full marketing mix.
- Experience delivering a range of on and offline marketing collateral effective within marketing campaigns; experience with social media channels (Facebook, Instagram, TikTok, LinkedIn, and Twitter).
- Clear, concise writing style and excellent grammar; Creative and enthusiastic with a positive attitude.
We are an equal opportunities employer and do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability that requires reasonable adjustments, please let us know; We understand the value that diversity brings to our business and we are striving to create a working environment that is inclusive, psychologically and physically safe and ensures everyone can be heard and valued for their contributions. We are committed to making a consistent, top-down effort to be role models on what diversity, inclusion and belonging means in society.
Marketing Executive/Senior Executive in Sheffield employer: Doncaster Racecourse
Contact Detail:
Doncaster Racecourse Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive/Senior Executive in Sheffield
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing projects, whether it's social media campaigns, content creation, or analytics reports. This will give you an edge and demonstrate your hands-on experience.
✨Tip Number 3
Be proactive! Don’t just wait for job postings; reach out directly to companies you admire, like Arena Racing Company. Express your interest and ask about potential opportunities – it shows initiative and enthusiasm!
✨Tip Number 4
Keep learning! Stay updated on the latest marketing trends and tools. Consider taking online courses or attending workshops to boost your skills. This not only enhances your CV but also makes you more appealing to employers.
We think you need these skills to ace Marketing Executive/Senior Executive in Sheffield
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for marketing shine through! We want to see that you’re genuinely excited about the role and the company. Share why you love marketing and how it connects to our diverse projects.
Tailor Your CV: Make sure your CV is tailored to the job description. Highlight your experience with the full marketing mix and any specific campaigns you've worked on. We love seeing how your skills align with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us your story. Keep it clear and concise, and don’t forget to mention your experience with social media channels. Show us how you can create engaging content that resonates with our audience!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, you’ll find all the details you need about the role right there!
How to prepare for a job interview at Doncaster Racecourse
✨Know Your Marketing Mix
Make sure you brush up on the full marketing mix before your interview. Be ready to discuss how you've successfully used various channels like social media, email, and content creation in past roles. This will show that you understand the diverse strategies needed for a Senior Marketing Executive.
✨Showcase Your Creativity
Prepare examples of engaging content you've created, whether it's written, video, or photo. Bring along a portfolio if possible! Highlighting your creative flair will resonate well with the team, especially since they value innovative marketing approaches.
✨Understand Their Brand
Do your homework on Arena Racing Company and their brand values. Familiarise yourself with their events and marketing campaigns. Being able to discuss how you can contribute to their goals will demonstrate your genuine interest in the role and the company.
✨Be Ready for Campaign Analysis
Expect questions about how you've monitored and optimised past marketing campaigns. Prepare to discuss specific metrics you've tracked and how you've responded to customer feedback. This will show that you're not just creative but also data-driven, which is crucial for this position.