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- Tasks: Join our marketing team to create engaging content and coordinate exciting campaigns.
- Company: Arena Racing Company, the UK's largest horse racing group with diverse entertainment offerings.
- Benefits: Enjoy discounted food, increasing holiday allowance, life assurance, and annual bonuses.
- Why this job: Take your marketing career to the next level in a dynamic and inclusive environment.
- Qualifications: 3+ years in marketing with experience across various channels and a creative mindset.
- Other info: Be part of a team that values diversity and offers excellent growth opportunities.
The predicted salary is between 30000 - 40000 £ per year.
We are looking for a passionate and knowledgeable Senior Marketing Executive to join our Marketing team! Arena Racing Company does so much more than lead the UKs largest horse racing group. We have 21 racing venues showcasing horse racing, greyhound racing, golf courses, hotels and events. In short, leisure, entertainment, media production and global distribution are at the heart of what we do, making it an exciting and diverse place to work!
Our success is a team effort which is why we offer great opportunities for growth, development and career progression. We embrace diversity. We are proud of our sport.
Work Perks of being a Senior Marketing Executive:
- Discounted food & ARC days out
- Cycle to work scheme
- Holiday allowance increasing with length of service up to 28 days
- Company life assurance scheme
- Discretionary group annual bonus schemes to reward your hard work
This role is ideal for someone who is looking to take the next step in their marketing career to build on their current experience and who is keen to get involved in lots of different projects, utilising the full marketing mix.
Responsibilities of a Senior Marketing Executive:
- Support the Regional Marketing Manager and central marketing team to execute the company marketing strategy for the Central region, maximising sales across raceday and non-raceday income lines, and reviewing media campaigns to identify new local opportunities.
- Create and capture engaging content (written, video and photo) for websites, social media and email, including attending key horse racing fixtures and events (approx. evenings/weekends required, TOIL accrued).
- Take ownership of website optimisation in line with SEO direction and KPIs, and support CRM activity including email calendar planning and database growth.
- Coordinate marketing campaigns from conception to delivery by liaising with internal designers, external agencies and stakeholders, ensuring materials are accurate, on time and aligned to campaign strategy.
- Support campaign analysis and optimisation, monitor and respond to customer feedback, and help improve brand perception online.
- Support wider marketing projects, provide administrative support to the team and senior management, and undertake ad hoc marketing duties.
The Person we are looking for:
- Minimum 3 years experience within a marketing role, working across the full marketing mix.
- Experience delivering a range of on and offline marketing collateral effective within marketing campaigns; experience with social media channels (Facebook, Instagram, TikTok, LinkedIn, and Twitter).
- Clear, concise writing style and excellent grammar; Creative and enthusiastic with a positive attitude.
We are an equal opportunities employer and do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability that requires reasonable adjustments, please let us know; We understand the value that diversity brings to our business and we are striving to create a working environment that is inclusive, psychologically and physically safe and ensures everyone can be heard and valued for their contributions. We are committed to making a consistent, top-down effort to be role models on what diversity, inclusion and belonging means in society.
Marketing Executive - Digital Executive in Sheffield employer: Doncaster Racecourse
Contact Detail:
Doncaster Racecourse Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive - Digital Executive in Sheffield
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to current employees at companies you’re interested in. You never know who might help you land that dream job!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing work. Whether it’s social media campaigns, content creation, or SEO projects, having tangible examples of your expertise can really set you apart from the competition.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their marketing strategies, recent campaigns, and what makes them tick. This will not only impress your interviewers but also help you tailor your answers to show how you can contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand. So, get your application in and let’s make some marketing magic happen together!
We think you need these skills to ace Marketing Executive - Digital Executive in Sheffield
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for marketing shine through! We want to see that you’re genuinely excited about the role and the company. Share why you love marketing and how it aligns with your career goals.
Tailor Your CV: Make sure your CV is tailored to the job description. Highlight your experience in digital marketing and any relevant projects you've worked on. We want to see how your skills match what we're looking for, so don’t be shy about showcasing your achievements!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us your story. Keep it clear and concise, but make it engaging! Explain why you’re the perfect fit for the Senior Marketing Executive role and how you can contribute to our team’s success.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the easiest way for us to receive your application and ensures you’re considered for the role. Plus, you’ll get to explore more about what we do and our amazing culture!
How to prepare for a job interview at Doncaster Racecourse
✨Know Your Marketing Mix
Make sure you brush up on the full marketing mix before your interview. Understand how each element works together, especially in relation to digital channels like social media and email marketing. Be ready to discuss specific campaigns you've worked on and how they contributed to overall success.
✨Showcase Your Creativity
As a Senior Marketing Executive, creativity is key! Prepare examples of engaging content you've created, whether it's written, video, or photo. Bring along a portfolio if you can, and be ready to discuss how your creative ideas have driven results in past roles.
✨Understand SEO and Analytics
Since website optimisation is part of the role, make sure you know your SEO basics and can talk about how you've used analytics to improve campaign performance. Be prepared to share specific metrics or KPIs you've worked with and how you’ve adjusted strategies based on data.
✨Be Ready for Teamwork Questions
This role involves a lot of collaboration, so expect questions about teamwork. Think of examples where you've successfully worked with designers, agencies, or other stakeholders. Highlight your communication skills and how you ensure everyone is aligned with the campaign strategy.