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- Tasks: Join our marketing team to create engaging content and manage campaigns across various platforms.
- Company: Arena Racing Company leads the UK's largest horse racing group with diverse entertainment offerings.
- Benefits: Enjoy annual venue passes, discounted food, a cycle scheme, and increasing holiday allowance.
- Why this job: Be part of a dynamic team in a vibrant industry that values growth and creativity.
- Qualifications: Minimum 2 years in marketing, strong communication skills, and social media experience required.
- Other info: We embrace diversity and offer a supportive environment for all backgrounds.
The predicted salary is between 28800 - 43200 £ per year.
We are looking for a passionate and knowledgeable Marketing Executive to join our Marketing team!
About us
Arena Racing Company does so much more than lead the UKs largest horse racing group. We have 21 racing venues showcasing horse racing, greyhound racing, golf courses, hotels and events. In short, leisure, entertainment, media production and global distribution are at the heart of what we do, making it an exciting and diverse place to work!
Our success is a team effort which is why we offer great opportunities for growth, development and career progression. After all, its our employees that enable us to offer first class service and create an electric atmosphere, all within an industry we love.
What is ARC?
- We embrace diversity
- We develop our people
- We care for our visitors
- We think about our impact
- We are proud of our sport
Work Perks of being a Marketing Executive:
- Annual passes to attend any of our 21 venues
- Discounted food & ARC days out
- Cycle to work scheme
- Holiday allowance increasing with length of service up to 28 days
- Company life assurance scheme
- Discretionary group annual bonus schemes to reward your hard work
- Support with study through our study assistance schemes
- And so much more
About the role:
We are currently seeking a Marketing Executive to join the Northern marketing team as well as working alongside the wider marketing team on group campaigns across 16 racecourses, five greyhound stadiums, three hotels and three golf courses.
Responsibilities of a Marketing Executive:
- Support the Regional Marketing Manager and the wider marketing team to execute the company marketing strategy that maximises sales across all raceday and non-raceday income lines
- Create engaging content via written content, videos and photos to use across various platforms including websites, social media and emails
- Own campaigns as directed from conception to delivery and review
- Generate and capture content for social media channels by attending key horse racing fixtures and events (weekend and weekday evenings required. Approx. 20 events each year. TOIL accrued)
- Assist where required with the CRM strategy; writing and providing assets for email campaigns and looking for opportunities to build our opted in database
- Liaise with internal designers to brief in marketing campaigns and collateral from conception through to final delivery. Ensuring timeframes are maintained and delivered, materials are accurate and are effectively distributed in line with the campaign strategy.
- Monitor and respond to customer feedback and look to actively improve brand perception online
- Assist in creative briefs for media agencies, and supplying required creatives for online and offline campaigns
- Ensure website content is accurate, engaging and optimised alongside the guidance provided by the SEO Manager
- Liaise with a wide range of stakeholders from across the business to implement our marketing campaigns to the highest possible standard
- Work closely with external agencies when required
- Provide general administrative support to the Head of Marketing, Group marketing managers and design team when required.
The person we are looking for as a Marketing Executive has:
- Minimum 2 years experience within a similar marketing role
- Knowledge and understanding of the leisure sector and ticket or hospitality-based business is desirable
- Strong organisational and interpersonal skills, with the ability to work under pressure
- Experience delivering a range of on and offline marketing collateral effective within marketing campaigns
- Creative and enthusiastic with a positive attitude
- Results orientated
- High attention to detail
- Excellent communication skills
- Proactive self-starter
- Works well as part of a team
- Clear, concise writing style and excellent grammar
- Experience with social media channels (Facebook, Instagram, LinkedIn, and Twitter), CRM platforms and CMS
We are on a thrilling journey. So, to join us at our next destination, be part of a winning team and to learn more about our company and this exciting opportunity apply today.
At ARC, we believe that a diverse, equitable and inclusive workplace makes us a more relevant, more competitive, and more resilient company. We welcome people from all backgrounds, ethnicities, cultures, and experiences. We are an equal opportunities employer and do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
If you have a disability that requires reasonable adjustments, please let us know; we will ensure that individuals with additional needs are provided reasonable adjustments to participate in the job application or interview process and to perform essential job functions.
We understand the value that diversity brings to our business and we are striving to create a working environment that is inclusive, psychologically and physically safe and ensures everyone can be heard and valued for their contributions. We are committed to making a consistent, top-down effort to be role models on what diversity, inclusion and belonging means in society.
Marketing Executive in Doncaster employer: Doncaster Racecourse
Contact Detail:
Doncaster Racecourse Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive in Doncaster
✨Tip Number 1
Familiarise yourself with the leisure and entertainment sector, particularly horse racing and events. Understanding the nuances of this industry will help you speak confidently about how your skills can contribute to ARC's marketing strategies.
✨Tip Number 2
Network with professionals in the marketing field, especially those who have experience in leisure or hospitality. Attend relevant events or join online forums to connect with others and gain insights that could give you an edge during interviews.
✨Tip Number 3
Showcase your creativity by preparing a portfolio of your previous marketing campaigns. Include examples of content you've created for social media, email campaigns, or any other marketing collateral that demonstrates your ability to engage audiences.
✨Tip Number 4
Be proactive in researching ARC's current marketing efforts and think of innovative ideas you could bring to the table. This will not only show your enthusiasm for the role but also demonstrate your commitment to contributing to their success.
We think you need these skills to ace Marketing Executive in Doncaster
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially within the leisure sector. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the leisure industry. Mention specific campaigns or projects you've worked on that align with the responsibilities of the role.
Showcase Your Creativity: Since the role involves creating engaging content, consider including a portfolio or examples of your previous work. This could be links to social media campaigns, written articles, or any multimedia content you've produced.
Proofread Your Application: Before submitting, carefully proofread your application materials. Ensure there are no spelling or grammatical errors, as attention to detail is crucial for this position.
How to prepare for a job interview at Doncaster Racecourse
✨Know the Company Inside Out
Before your interview, make sure to research Arena Racing Company thoroughly. Understand their values, mission, and the various venues they operate. This will not only help you answer questions more effectively but also show your genuine interest in the role.
✨Showcase Your Marketing Skills
Prepare examples of your previous marketing campaigns and how they were successful. Be ready to discuss your experience with both online and offline marketing strategies, as well as your familiarity with social media platforms and CRM tools.
✨Demonstrate Your Creativity
As a Marketing Executive, creativity is key. Bring along a portfolio of your work or be prepared to discuss how you've generated engaging content in the past. Highlight any innovative ideas you have for future campaigns that could benefit the company.
✨Ask Insightful Questions
At the end of the interview, don’t forget to ask questions! Inquire about the team dynamics, upcoming projects, or how success is measured in the role. This shows that you are proactive and genuinely interested in contributing to the company's goals.
