Marketing Executive - Digital Executive in Doncaster

We are looking for a passionate and knowledgeable Senior Marketing Executive to join our Marketing team! Arena Racing Company does so much more than lead the UKs largest horse racing group. We have 21 racing venues showcasing horse racing, greyhound racing, golf courses, hotels and events. In short, leisure, entertainment, media production and global distribution are at the heart of what we do, making it an exciting and diverse place to work!

Our success is a team effort which is why we offer great opportunities for growth, development and career progression. We embrace diversity. We are proud of our sport.

Work Perks of being a Senior Marketing Executive:

• Discounted food & ARC days out
• Cycle to work scheme
• Holiday allowance increasing with length of service up to 28 days
• Company life assurance scheme
• Discretionary group annual bonus schemes to reward your hard work

This role is ideal for someone who is looking to take the next step in their marketing career to build on their current experience and who is keen to get involved in lots of different projects, utilising the full marketing mix.

Responsibilities of a Senior Marketing Executive:

• Support the Regional Marketing Manager and central marketing team to execute the company marketing strategy for the Central region, maximising sales across raceday and non-raceday income lines, and reviewing media campaigns to identify new local opportunities.
• Create and capture engaging content (written, video and photo) for websites, social media and email, including attending key horse racing fixtures and events (approx. evenings/weekends required, TOIL accrued).
• Take ownership of website optimisation in line with SEO direction and KPIs, and support CRM activity including email calendar planning and database growth.
• Coordinate marketing campaigns from conception to delivery by liaising with internal designers, external agencies and stakeholders, ensuring materials are accurate, on time and aligned to campaign strategy.
• Support campaign analysis and optimisation, monitor and respond to customer feedback, and help improve brand perception online.
• Support wider marketing projects, provide administrative support to the team and senior management, and undertake ad hoc marketing duties.

The Person we are looking for:

• Minimum 3 years experience within a marketing role, working across the full marketing mix.
• Experience delivering a range of on and offline marketing collateral effective within marketing campaigns; experience with social media channels (Facebook, Instagram, TikTok, LinkedIn, and Twitter).
• Clear, concise writing style and excellent grammar; Creative and enthusiastic with a positive attitude.

We are an equal opportunities employer and do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

If you have a disability that requires reasonable adjustments, please let us know; We understand the value that diversity brings to our business and we are striving to create a working environment that is inclusive, psychologically and physically safe and ensures everyone can be heard and valued for their contributions. We are committed to making a consistent, top-down effort to be role models on what diversity, inclusion and belonging means in society.