Senior Marketing Executive in Doncaster, Yorkshire

We are looking for a passionate and knowledgeable Senior Marketing Executive to join our Marketing team!

About us

Arena Racing Company does so much more than lead the UKs largest horse racing group. We have 21 racing venues showcasing horse racing, greyhound racing, golf courses, hotels and events. In short, leisure, entertainment, media production and global distribution are at the heart of what we do, making it an exciting and diverse place to work! Our success is a team effort which is why we offer great opportunities for growth, development and career progression.

What is ARC?

We embrace diversity. We develop our people. We care for our visitors. We think about our impact. We are proud of our sport.

Work Perks of being a Senior Marketing Executive:

• Annual passes to attend any of our 21 venues
• Discounted food & ARC days out
• Cycle to work scheme
• Holiday allowance increasing with length of service up to 28 days
• Company life assurance scheme
• Discretionary group annual bonus schemes to reward your hard work
• Support with study through our study assistance schemes
• And so much more

About the role:

This is an exciting role where no two days are the same. Working regionally across multiple racecourses within the North/Central region as well as supporting group-wide campaigns when required, this role presents a fantastic opportunity to work in a fast-paced, fun and entrepreneurial organisation that entertains millions of visitors each year. This role is ideal for someone who is looking to take the next step in their marketing career to build on their current experience and who is keen to get involved in lots of different projects, utilising the full marketing mix. This is a rewarding role where you'll see your hard work pay off as you make a real impact with the love of our sport at the heart of everything we do.

Responsibilities of a Senior Marketing Executive:

• Support the Regional Marketing Manager and central marketing team to execute the company marketing strategy for the Central region, maximising sales across raceday and non-raceday income lines, and reviewing media campaigns to identify new local opportunities.
• Create and capture engaging content (written, video and photo) for websites, social media and email, including attending key horse racing fixtures and events (approx. 20 per year; evenings/weekends required, TOIL accrued).
• Take ownership of website optimisation in line with SEO direction and KPIs, and support CRM activity including email calendar planning and database growth.
• Coordinate marketing campaigns from conception to delivery by liaising with internal designers, external agencies and stakeholders, ensuring materials are accurate, on time and aligned to campaign strategy.
• Support campaign analysis and optimisation, monitor and respond to customer feedback, and help improve brand perception online.
• Support wider marketing projects, provide administrative support to the team and senior management, and undertake ad hoc marketing duties.

The Person we are looking for as a Senior Marketing Executive has:

• Minimum 3 years experience within a marketing role, working across the full marketing mix.
• Strong organisational and interpersonal skills, with the ability to work under pressure; excellent communication skills and experience managing multiple stakeholders; works well as part of a team.
• Experience delivering a range of on and offline marketing collateral effective within marketing campaigns; experience with social media channels (Facebook, Instagram, TikTok, LinkedIn, and Twitter).
• Clear, concise writing style and excellent grammar; high attention to detail.
• Creative and enthusiastic with a positive attitude; proactive self-starter; results orientated.
• Knowledge and understanding of the leisure sector and ticket or hospitality-based business is desirable; experience managing a budget advantageous.

We are on a thrilling journey. So, to join us at our next destination, be part of a winning team and to learn more about our company and this exciting opportunity apply today.

At ARC, we believe that a diverse, equitable and inclusive workplace makes us a more relevant, more competitive, and more resilient company. We welcome people from all backgrounds, ethnicities, cultures, and experiences. We are an equal opportunities employer and do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability that requires reasonable adjustments, please let us know; we will ensure that individuals with additional needs are provided reasonable adjustments to participate in the job application or interview process and to perform essential job functions. We understand the value that diversity brings to our business and we are striving to create a working environment that is inclusive, psychologically and physically safe and ensures everyone can be heard and valued for their contributions. We are committed to making a consistent, top-down effort to be role models on what diversity, inclusion and belonging means in society.