Donaghy Bros is a multi-award-winning electrical appliance retail business. Established in 1964 by brothers Sean, Tommy, and Gerard, the company is now proudly directed by second-generation brothers James and Dermot Donaghy.
With two showrooms — one in Kilrea and a state-of-the-art super showroom in Limavady — alongside a thriving eCommerce platform, Donaghy Bros is a leader in the Northern Irish electrical appliance market.
Our continued investment, combined with passion, drive, expertise, and a commitment to excellence, has fueled consistent growth. Today, we proudly serve thousands of customers across GB, NI, and ROI each month.
As part of our growth strategy, we are seeking a creative, positive, energetic, and passionate individual to join our expanding marketing team.
Full Time Permanent
Working Hours: Mon - Sat 9am -5.30pm
Responsibilities:
- Collaborate with the wider marketing team to develop creative and engaging social media strategies, working closely with the sales team to highlight our expertise and extensive product range.
- Create and curate content for a variety of platforms, including TikTok, Facebook, Instagram, YouTube, and LinkedIn.
- Monitor social media channels for trends, news, and customer feedback, and respond to comments and messages in a timely manner.
- Analyse social media data and generate reports on key metrics to drive continuous improvement.
- Stay informed about the latest social media trends and best practices to ensure innovative content strategies.
- Work closely with our digital partners to develop and curate creative and engaging META advertising campaigns.
- Support the wider marketing team in designing and delivering agreed-upon marketing campaigns.
- Plan, manage, and execute in-store events, ensuring seamless execution.
- Oversee the marketing budget, allocating funds to planned activities and providing regular updates
We’re seeking someone with:
- A passion for creativity and innovation in social media and marketing.
- Strong knowledge of social media platforms and their respective audiences.
- Proven work experience as a Social Media Specialist or in a similar role.
- Creative thinking and problem-solving abilities.
- Ability to work independently and as part of a team.
- Ability to talk on camera.
- Strong organisational skills and attention to detail.
- Bachelor’s degree in Marketing, Communications, or a related field.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Content Creator in Kilrea
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Donaghy Bros and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Donaghy Bros are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Donaghy Bros on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Donaghy Bros. Bring your business cards and be prepared to chat about how you can contribute!
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Donaghy Bros. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Donaghy Bros:Show us that you’ve done your homework! In your application, briefly mention what you admire about Donaghy Bros’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Donaghy Bros
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Donaghy Bros will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Donaghy Bros, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
