At a Glance
- Tasks: Lead marketing strategy and amplify our brand to reach more local households and professionals.
- Company: Join a mission-driven startup helping communities connect with trusted local professionals.
- Benefits: Equity potential, flexible remote work, and a genuine voice in shaping the company.
- Other info: Fully remote role with flexible commitment; perfect for self-directed, motivated individuals.
- Why this job: Be a founding partner and make a real impact while building something meaningful.
- Qualifications: Proven experience in scaling brands, especially in startups or marketplaces.
DomusVesta is on a simple but powerful mission: to help local households find local professionals they can genuinely trust. From plumbers and electricians to gardeners and decorators, we make it easy to find vetted, reliable people in your own community — and we give honest local tradespeople and professionals a fairer way to be discovered.
We are at the most exciting point in any company's life: the moment we scale. The brand and the voice are already in place — clear, distinctive and true to who we are. What we need now is a senior marketer who has grown a brand like this before, and who can take what we have built and put it in front of far more people — as a partner, not a hire.
The opportunity: This is a founding opportunity, not a salaried job. There is no cash compensation at this stage. What is on offer is rarer and, for the right person, far more valuable — a genuine seat at the table and the potential for equity in a company you help scale from its foundations.
This is for an experienced marketing and social-media leader who believes in what we are building and wants real ownership of it. You will set the growth strategy, scale our audience and get DomusVesta in front of the households and professionals who need it — and you will have a real voice in the decisions that matter, not just a brief to deliver.
What you will do:
- Set the growth strategy. Define how we take an established brand to a far bigger audience, across the channels that matter.
- Carry our brand to scale. Take our established voice — warm, trustworthy and proudly local — and amplify it consistently and at volume across every channel.
- Drive growth on both sides. Reach more households who need trusted professionals, and more local professionals who want to be found.
- Own social media end to end. From the growth strategy down to what good looks like in practice.
- Bring the rigour. Set the goals, choose the metrics and tell us honestly what is working (we already have analytics and funnel tooling to build on).
- Help shape the company. As a founding voice, your input goes beyond marketing — you have a seat at the table.
Who you are:
- A senior, experienced marketer with a proven track record of scaling brands and audiences — ideally in early-stage, startup or marketplace settings.
- Someone who has taken a brand from early traction to real reach, and knows what it takes to get there.
- Equally comfortable setting strategy and rolling up your sleeves to make things happen.
- Deeply fluent in social media and modern content — what makes people stop, trust and act.
- In a position to invest your time and expertise now for a stake and a say later — and genuinely excited by that trade.
- Self-directed, commercially minded and motivated by ownership rather than a pay cheque.
- UK-based, with a real feel for the households and local communities we serve.
What is on offer:
- A seat at the table — a real voice in shaping the strategy, the growth and the company.
- Equity potential — a meaningful stake for the right founding partner, confirmed once we have worked together and both wish to continue.
- The rare chance to scale something from its foundations, alongside the founder.
- Full autonomy to lead your domain.
- Fully remote, fully flexible — fractional by nature, founder by spirit.
- The deep satisfaction of building something that helps real people and honest local businesses find each other.
The honest practical details:
- Location: Fully remote, UK-based.
- Commitment: Flexible and outcome-focused — you choose how you contribute.
- Compensation: No salary at this stage. A seat at the table and potential equity, confirmed and documented once we have completed an initial period together and both sides wish to continue.
How to apply: If a founding, equity-based challenge is exactly what you have been looking for, we would love to hear from you. Send a short note on why this mission resonates with you, your CV or LinkedIn, and a couple of examples of brands or audiences you have helped scale, to your email/application link. Tell us about a brand you helped grow — and what you would do first to scale ours. We read every application personally.
DomusVesta is committed to building a diverse and inclusive team, and we welcome applications from people of all backgrounds.
Fractional Marketing & Social Media Lead in London employer: DomusVesta Ltd
DomusVesta offers a unique opportunity for experienced marketers to join as founding partners in a mission-driven company that prioritises community trust and local connections. With the potential for equity and a genuine seat at the table, employees can shape the growth strategy and make impactful decisions while enjoying the flexibility of a fully remote role. The work culture fosters autonomy and collaboration, making it an ideal environment for those looking to build something meaningful from the ground up.
StudySmarter Expert Advice🤫
We think this is how you could land Fractional Marketing & Social Media Lead in London
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Fractional Marketing & Social Media Lead in London
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to DomusVesta Ltd.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer DomusVesta Ltd and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Fractional Marketing & Social Media Lead at DomusVesta Ltd.
How to prepare for a job interview at DomusVesta Ltd
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at DomusVesta Ltd.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for DomusVesta Ltd. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at DomusVesta Ltd.
