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For Companies At a Glance
- Tasks: Lead revenue growth and commercial performance in a UK Care franchise.
- Company: Established care franchise focused on ethical and high-quality service.
- Benefits: Competitive salary, performance bonuses, 33 days leave, and hybrid working.
- Why this job: Make a real impact in the care sector while driving sustainable growth.
- Qualifications: Experience as a Commercial Director in franchised or regulated environments.
- Other info: Opportunity for career advancement and rewarding candidate referrals.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking an experienced Commercial Director to lead revenue growth, pricing discipline, and commercial performance across an established UK Care franchise. This is a senior leadership role focused on sustainable growth, margin protection, and franchisee success within a regulated care environment. Reporting to the CEO / Managing Director, the role ensures franchisees are commercially viable, franchisor income is scalable and predictable, and pricing and contracts support high-quality, ethical care delivery.
Key Responsibilities
- Lead the commercial strategy and drive network-wide growth across private pay, commissioned income, and franchisor fees
- Own and govern pricing frameworks, including recommended hourly rates and minimum margin thresholds
- Protect the network against unprofitable discounting and loss‑making contracts
- Support franchisees with pricing decisions, local authority negotiations, tenders, and contract reviews
- Drive franchisor income growth and identify new commercial value‑creating income streams
- Oversee and monitor franchisee commercial performance, including revenue growth, margin, and client mix
- Constructively challenge underperformance and implement commercial improvement plans
- Enable sales and business development through playbooks, pricing tools, and value‑based selling frameworks
- Provide high‑quality commercial insight, forecasting, and reporting to the Board and senior leadership
- Ensure all commercial decisions align with regulatory requirements, ethical care standards, and brand values
About You
- Proven experience as a Commercial Director or senior commercial leader within a multi‑site, franchised, or networked business
- Demonstrable track record of driving revenue growth while protecting margin
- Clear experience developing and growing private‑pay revenue streams through pricing strategy and value‑led selling
- Strong expertise in pricing, margin management, P & L ownership, and commercial forecasting
- Comfortable influencing, challenging, and supporting franchise owners and senior stakeholders
- Experience within care, healthcare, or other regulated services is highly desirable
What We Offer
- Competitive salary with performance‑related bonus (15-20%)
- Uplifts on bonuses
- 33 days' annual leave, inclusive of bank holidays
- Private medical insurance
- Pension contribution
- Hybrid working
If you are interested in this position, please apply, or for more information contact Jacey Noon at Domus Recruitment.
Homecare Commercial Director- UK Care Franchise in Willenhall employer: Domus Recruitment
Contact Detail:
Domus Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Homecare Commercial Director- UK Care Franchise in Willenhall
✨Network Like a Pro
Get out there and connect with people in the care industry! Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Showcase Your Expertise
When you get the chance to chat with hiring managers or franchise owners, make sure to highlight your experience in driving revenue growth and managing pricing strategies. We want to see you confidently share your success stories and how you’ve tackled challenges in the past.
✨Prepare for the Interview
Do your homework before the interview! Understand the company’s commercial strategy and be ready to discuss how you can contribute to their goals. We suggest preparing some insightful questions that show you’re genuinely interested in their operations and success.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always looking for talented individuals like you to join our team and help us drive sustainable growth in the care sector.
We think you need these skills to ace Homecare Commercial Director- UK Care Franchise in Willenhall
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Commercial Director. Highlight your experience in driving revenue growth and managing pricing strategies, as these are key for us. Use specific examples that showcase your achievements in similar roles.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this position. Share your passion for the care sector and how your skills align with our mission. Don’t forget to mention your experience with franchise networks and ethical care delivery!
Showcase Your Leadership Skills: As a senior leader, we want to see your ability to influence and support others. Include examples of how you've successfully led teams or challenged underperformance in previous roles. This will help us understand your leadership style and approach.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re proactive and keen to join our team!
How to prepare for a job interview at Domus Recruitment
✨Know Your Numbers
As a Commercial Director, you'll need to demonstrate your understanding of revenue growth and margin management. Brush up on key financial metrics relevant to the care industry, such as pricing frameworks and P&L ownership. Be ready to discuss how you've successfully driven revenue in previous roles.
✨Showcase Your Strategic Mindset
This role is all about leading commercial strategy, so come prepared with examples of how you've developed and executed successful strategies in the past. Think about specific initiatives that led to growth or improved performance, and be ready to explain your thought process behind them.
✨Understand the Regulatory Landscape
Since this position involves working within a regulated care environment, it's crucial to show your knowledge of relevant regulations and ethical standards. Familiarise yourself with the current landscape and be prepared to discuss how you ensure compliance while driving commercial success.
✨Engage with Franchisee Success
Franchisee support is key in this role, so think about how you've previously influenced and supported franchise owners. Prepare to share specific examples of how you've helped franchisees with pricing decisions or contract negotiations, showcasing your ability to drive their success while protecting the brand's interests.
