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For Companies At a Glance
- Tasks: Lead revenue growth and commercial performance in a UK Care franchise.
- Company: Established care franchise focused on ethical and high-quality service.
- Benefits: Competitive salary, performance bonuses, 33 days leave, and private medical insurance.
- Why this job: Drive impactful change in the care sector while ensuring franchisee success.
- Qualifications: Proven experience in commercial leadership within franchised or networked businesses.
- Other info: Hybrid working model with opportunities for professional growth.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking an experienced Commercial Director to lead revenue growth, pricing discipline, and commercial performance across an established UK Care franchise. This is a senior leadership role focused on sustainable growth, margin protection, and franchisee success within a regulated care environment. Reporting to the CEO / Managing Director, the role ensures franchisees are commercially viable, franchisor income is scalable and predictable, and pricing and contracts support high-quality, ethical care delivery.
Key Responsibilities
- Lead the commercial strategy and drive network-wide growth across private pay, commissioned income, and franchisor fees.
- Own and govern pricing frameworks, including recommended hourly rates and minimum margin thresholds.
- Protect the network against unprofitable discounting and loss-making contracts.
- Support franchisees with pricing decisions, local authority negotiations, tenders, and contract reviews.
- Drive franchisor income growth and identify new commercial value-creating income streams.
- Oversee and monitor franchisee commercial performance, including revenue growth, margin, and client mix.
- Constructively challenge underperformance and implement commercial improvement plans.
- Enable sales and business development through playbooks, pricing tools, and value-based selling frameworks.
- Provide high-quality commercial insight, forecasting, and reporting to the Board and senior leadership.
- Ensure all commercial decisions align with regulatory requirements, ethical care standards, and brand values.
About You
- Proven experience as a Commercial Director or senior commercial leader within a multi-site, franchised, or networked business.
- Demonstrable track record of driving revenue growth while protecting margin.
- Clear experience developing and growing private-pay revenue streams through pricing strategy and value-led selling.
- Strong expertise in pricing, margin management, P&L ownership, and commercial forecasting.
- Comfortable influencing, challenging, and supporting franchise owners and senior stakeholders.
- Experience within care, healthcare, or other regulated services is highly desirable.
What We Offer
- Competitive salary with performance-related bonus (15–20%).
- Uplifts on bonuses.
- 33 days’ annual leave, inclusive of bank holidays.
- Private medical insurance.
- Pension contribution.
- Hybrid working.
If you are interested in this position, please apply, or for more information contact Jacey Noon at Domus Recruitment.
As part of our continual pursuit of quality candidates, we appreciate and reward candidate recommendations from you. If we successfully secure them a position, we will reward you with £300 – if you recommend a new candidate to us who is not already registered with us, and we secure them a role for a minimum of 1 month. So, if this position is not for you but you know someone who might be interested, why not earn a bit of cash anyway!
Homecare Commercial Director– UK Care Franchise in West Bromwich employer: Domus Recruitment
Contact Detail:
Domus Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Homecare Commercial Director– UK Care Franchise in West Bromwich
✨Tip Number 1
Network like a pro! Get out there and connect with people in the care industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its franchise model. Understand their commercial strategies and think about how your experience aligns with their goals. This will help you stand out as someone who’s not just looking for any job, but is genuinely interested in contributing to their success.
✨Tip Number 3
Practice your pitch! Be ready to explain how you can drive revenue growth and protect margins in a regulated environment. Use specific examples from your past roles to demonstrate your expertise in pricing strategy and commercial performance.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Homecare Commercial Director– UK Care Franchise in West Bromwich
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Commercial Director. Highlight your experience in driving revenue growth and managing pricing strategies, as these are key for us. Use specific examples that showcase your achievements in similar roles.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this position. Share your passion for the care sector and how your skills align with our mission. Don’t forget to mention your experience with franchise networks and commercial performance!
Showcase Your Leadership Skills: As a senior leader, we want to see your ability to influence and support others. In your application, include examples of how you've successfully led teams or challenged underperformance in previous roles. This will help us understand your leadership style.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates regarding your application status.
How to prepare for a job interview at Domus Recruitment
✨Know Your Numbers
As a Commercial Director, you'll need to demonstrate your understanding of revenue growth and margin management. Brush up on key financial metrics relevant to the care sector, such as pricing frameworks and P&L ownership. Be ready to discuss how you've successfully driven revenue in previous roles.
✨Showcase Your Strategic Mindset
This role is all about leading commercial strategy, so come prepared with examples of how you've developed and implemented successful strategies in the past. Think about specific challenges you faced and how you overcame them to drive growth and protect margins.
✨Understand the Regulatory Landscape
Since this position involves working within a regulated care environment, it's crucial to show your knowledge of relevant regulations and ethical standards. Familiarise yourself with the current landscape and be ready to discuss how you've navigated these challenges in your previous roles.
✨Engage with Franchisee Success
The role requires supporting franchisees in their commercial decisions. Prepare to talk about how you've influenced and supported stakeholders in the past. Highlight any experience you have in negotiating contracts or pricing decisions that led to mutual success.
