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For Companies At a Glance
- Tasks: Lead revenue growth and pricing strategy in a dynamic care franchise environment.
- Company: Established UK Care franchise focused on ethical care delivery.
- Benefits: Competitive salary, performance bonuses, and generous annual leave.
- Why this job: Make a real impact in the care sector while driving commercial success.
- Qualifications: Proven experience in commercial leadership and revenue growth in regulated services.
- Other info: Join a supportive team with opportunities for professional development.
The predicted salary is between 72000 - 108000 £ per year.
We are seeking an experienced Commercial Director to lead revenue growth, pricing discipline, and commercial performance across an established UK Care franchise. This is a senior leadership role focused on sustainable growth, margin protection, and franchisee success within a regulated care environment. Reporting to the CEO / Managing Director, the role ensures franchisees are commercially viable, franchisor income is scalable and predictable, and pricing and contracts support high-quality, ethical care delivery.
Key Responsibilities
- Lead the commercial strategy and drive network-wide growth across private pay, commissioned income, and franchisor fees.
- Own and govern pricing frameworks, including recommended hourly rates and minimum margin thresholds.
- Protect the network against unprofitable discounting and loss-making contracts.
- Support franchisees with pricing decisions, local authority negotiations, tenders, and contract reviews.
- Drive franchisor income growth and identify new commercial value-creating income streams.
- Oversee and monitor franchisee commercial performance, including revenue growth, margin, and client mix.
- Constructively challenge underperformance and implement commercial improvement plans.
- Enable sales and business development through playbooks, pricing tools, and value-based selling frameworks.
- Provide high-quality commercial insight, forecasting, and reporting to the Board and senior leadership.
- Ensure all commercial decisions align with regulatory requirements, ethical care standards, and brand values.
About You
- Proven experience as a Commercial Director or senior commercial leader within a multi-site, franchised, or networked business.
- Demonstrable track record of driving revenue growth while protecting margin.
- Clear experience developing and growing private-pay revenue streams through pricing strategy and value-led selling.
- Strong expertise in pricing, margin management, P&L ownership, and commercial forecasting.
- Comfortable influencing, challenging, and supporting franchise owners and senior stakeholders.
- Experience within care, healthcare, or other regulated services is highly desirable.
What We Offer
- Competitive salary with performance-related bonus (15–20%).
- Uplifts on bonuses.
- 33 days’ annual leave, inclusive of.
Homecare Commercial Director- UK Care Franchise in Tong employer: Domus Recruitment
Contact Detail:
Domus Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Homecare Commercial Director- UK Care Franchise in Tong
✨Tip Number 1
Network like a pro! Get out there and connect with people in the care industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its franchise model. Understand their commercial strategies and think about how your experience aligns with their goals. We want you to shine, so practice answering common interview questions and prepare some insightful questions of your own!
✨Tip Number 3
Showcase your achievements! When you get the chance to chat with hiring managers, highlight your past successes in driving revenue growth and managing pricing strategies. Use specific examples that demonstrate your impact in previous roles – numbers speak volumes!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search. So, hit that apply button and let’s get you one step closer to landing that Commercial Director role!
We think you need these skills to ace Homecare Commercial Director- UK Care Franchise in Tong
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Homecare Commercial Director. Highlight your experience in driving revenue growth and managing pricing strategies, as these are key for us. Use specific examples that showcase your achievements in similar roles.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this position. Share your passion for the care sector and how your skills align with our mission. Don’t forget to mention your experience with franchise networks and how you can support their success.
Showcase Your Leadership Skills: As a senior leader, we want to see your ability to influence and challenge stakeholders. In your application, provide examples of how you've led teams or projects to success, particularly in regulated environments like healthcare.
Apply Through Our Website: We encourage you to apply directly through our website. This ensures your application gets to the right people quickly. Plus, it shows us you're keen on joining our team at StudySmarter!
How to prepare for a job interview at Domus Recruitment
✨Know Your Numbers
As a Commercial Director, you'll need to demonstrate your understanding of revenue growth and margin management. Brush up on key financial metrics relevant to the care industry, such as P&L statements and pricing frameworks. Be ready to discuss how you've successfully driven revenue in previous roles.
✨Showcase Your Strategic Mindset
This role is all about leading commercial strategy, so come prepared with examples of how you've developed and implemented successful strategies in the past. Think about specific challenges you faced and how you overcame them to drive growth and protect margins.
✨Understand the Regulatory Landscape
Since this position involves working within a regulated care environment, it's crucial to show your knowledge of relevant regulations and ethical standards. Familiarise yourself with the current landscape and be ready to discuss how you've navigated these challenges in your previous roles.
✨Engage with Franchisee Success
Franchisee support is key in this role, so think about how you've previously influenced and supported franchise owners or stakeholders. Prepare to share specific examples of how you've helped others achieve commercial success, whether through pricing decisions or contract negotiations.
