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For Companies At a Glance
- Tasks: Lead revenue growth and commercial performance in a UK Care franchise.
- Company: Established care franchise focused on sustainable growth and ethical standards.
- Benefits: Competitive salary, performance bonuses, 33 days leave, and private medical insurance.
- Why this job: Make a real impact in the care sector while driving commercial success.
- Qualifications: Proven experience in commercial leadership within franchised or networked businesses.
- Other info: Hybrid working and opportunities for professional development.
We are seeking an experienced Commercial Director to lead revenue growth, pricing discipline, and commercial performance across an established UK Care franchise. This is a senior leadership role focused on sustainable growth, margin protection, and franchisee success within a regulated care environment. Reporting to the CEO / Managing Director, the role ensures franchisees are commercially viable, franchisor income is scalable and predictable, and pricing and contracts support high-quality, ethical care delivery.
Key Responsibilities
- Lead the commercial strategy and drive network-wide growth across private pay, commissioned income, and franchisor fees.
- Own and govern pricing frameworks, including recommended hourly rates and minimum margin thresholds.
- Protect the network against unprofitable discounting and loss-making contracts.
- Support franchisees with pricing decisions, local authority negotiations, tenders, and contract reviews.
- Drive franchisor income growth and identify new commercial value-creating income streams.
- Oversee and monitor franchisee commercial performance, including revenue growth, margin, and client mix.
- Constructively challenge underperformance and implement commercial improvement plans.
- Enable sales and business development through playbooks, pricing tools, and value-based selling frameworks.
- Provide high-quality commercial insight, forecasting, and reporting to the Board and senior leadership.
- Ensure all commercial decisions align with regulatory requirements, ethical care standards, and brand values.
About You
- Proven experience as a Commercial Director or senior commercial leader within a multi-site, franchised, or networked business.
- Demonstrable track record of driving revenue growth while protecting margin.
- Clear experience developing and growing private-pay revenue streams through pricing strategy and value-led selling.
- Strong expertise in pricing, margin management, P&L ownership, and commercial forecasting.
- Comfortable influencing, challenging, and supporting franchise owners and senior stakeholders.
- Experience within care, healthcare, or other regulated services is highly desirable.
What We Offer
- Competitive salary with performance-related bonus (15–20%).
- Uplifts on bonuses.
- 33 days’ annual leave, inclusive of bank holidays.
- Private medical insurance.
- Pension contribution.
- Hybrid working.
If you are interested in this position, please apply, or for more information contact Jacey Noon at Domus Recruitment.
Homecare Commercial Director– UK Care Franchise in Liverpool employer: Domus Recruitment
Contact Detail:
Domus Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Homecare Commercial Director– UK Care Franchise in Liverpool
✨Tip Number 1
Network like a pro! Reach out to your connections in the care industry and let them know you're on the lookout for opportunities. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its franchise model. Understand their challenges and think about how your experience can help them grow. This will show you're genuinely interested and ready to contribute.
✨Tip Number 3
Practice your pitch! Be ready to articulate your value proposition clearly. Highlight your achievements in revenue growth and margin protection, as these are key for the role of Commercial Director.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Homecare Commercial Director– UK Care Franchise in Liverpool
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Homecare Commercial Director. Highlight your experience in driving revenue growth and managing pricing strategies, as these are key aspects of the job. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this senior leadership role. Share specific examples of how you've successfully led commercial strategies in the past, and don’t forget to mention your passion for ethical care delivery.
Showcase Your Achievements: When detailing your experience, focus on quantifiable achievements. Did you increase revenue by a certain percentage? Did you successfully negotiate contracts that benefited your previous employers? We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Domus Recruitment
✨Know Your Numbers
As a Commercial Director, you'll need to demonstrate your understanding of revenue growth and margin management. Brush up on key metrics related to pricing strategies and P&L ownership. Be ready to discuss how you've successfully driven revenue in previous roles.
✨Showcase Your Leadership Skills
This role is all about leading teams and influencing stakeholders. Prepare examples of how you've supported franchisees or senior leaders in the past. Highlight your experience in challenging underperformance and implementing improvement plans.
✨Understand the Care Sector
Familiarise yourself with the regulatory environment and ethical standards in the care industry. Be prepared to discuss how you can align commercial decisions with these requirements while still driving growth. This knowledge will set you apart from other candidates.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific challenges, like negotiating with local authorities or managing unprofitable contracts. Think through potential scenarios and have a clear strategy for each. This will show your problem-solving skills and readiness for the role.
