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For Companies At a Glance
- Tasks: Lead revenue growth and commercial performance in a UK Care franchise.
- Company: Established care franchise focused on ethical and high-quality service.
- Benefits: Competitive salary, performance bonuses, 33 days leave, and hybrid working.
- Why this job: Make a real impact in the care sector while driving sustainable growth.
- Qualifications: Experience as a Commercial Director in franchised or regulated environments.
- Other info: Opportunity for career advancement and rewarding candidate referrals.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking an experienced Commercial Director to lead revenue growth, pricing discipline, and commercial performance across an established UK Care franchise. This is a senior leadership role focused on sustainable growth, margin protection, and franchisee success within a regulated care environment. Reporting to the CEO / Managing Director, the role ensures franchisees are commercially viable, franchisor income is scalable and predictable, and pricing and contracts support high-quality, ethical care delivery.
Key Responsibilities
- Lead the commercial strategy and drive network-wide growth across private pay, commissioned income, and franchisor fees.
- Own and govern pricing frameworks, including recommended hourly rates and minimum margin thresholds.
- Protect the network against unprofitable discounting and loss‑making contracts.
- Support franchisees with pricing decisions, local authority negotiations, tenders, and contract reviews.
- Drive franchisor income growth and identify new commercial value‑creating income streams.
- Oversee and monitor franchisee commercial performance, including revenue growth, margin, and client mix.
- Constructively challenge underperformance and implement commercial improvement plans.
- Enable sales and business development through playbooks, pricing tools, and value‑based selling frameworks.
- Provide high‑quality commercial insight, forecasting, and reporting to the Board and senior leadership.
- Ensure all commercial decisions align with regulatory requirements, ethical care standards, and brand values.
About You
- Proven experience as a Commercial Director or senior commercial leader within a multi‑site, franchised, or networked business.
- Demonstrable track record of driving revenue growth while protecting margin.
- Clear experience developing and growing private‑pay revenue streams through pricing strategy and value‑led selling.
- Strong expertise in pricing, margin management, P & L ownership, and commercial forecasting.
- Comfortable influencing, challenging, and supporting franchise owners and senior stakeholders.
- Experience within care, healthcare, or other regulated services is highly desirable.
What We Offer
- Competitive salary with performance‑related bonus (15-20%).
- Uplifts on bonuses.
- 33 days' annual leave, inclusive of bank holidays.
- Private medical insurance.
- Pension contribution.
- Hybrid working.
If you are interested in this position, please apply, or for more information contact Jacey Noon at Domus Recruitment.
Homecare Commercial Director- UK Care Franchise in Birkenhead employer: Domus Recruitment
Contact Detail:
Domus Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Homecare Commercial Director- UK Care Franchise in Birkenhead
✨Tip Number 1
Network like a pro! Get out there and connect with people in the care industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its franchise model. Understand their commercial strategies and think about how your experience aligns with their goals. We want you to walk in feeling confident and ready to impress!
✨Tip Number 3
Showcase your expertise in pricing and margin management during discussions. Bring examples of how you've driven revenue growth in previous roles. This will demonstrate your value and make you stand out as a candidate who can lead their commercial strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged. Let’s get you that dream role together!
We think you need these skills to ace Homecare Commercial Director- UK Care Franchise in Birkenhead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Commercial Director. Highlight your experience in driving revenue growth and managing pricing strategies, as these are key for us. Use specific examples that showcase your achievements in similar roles.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this position. Share your passion for the care sector and how your skills align with our mission. Don’t forget to mention your experience with franchise networks and ethical care delivery!
Showcase Your Leadership Skills: As a senior leader, we want to see how you've influenced and supported teams in the past. Include examples of how you've driven commercial performance and challenged underperformance. This will help us understand your leadership style and impact.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re proactive and keen to join our team!
How to prepare for a job interview at Domus Recruitment
✨Know Your Numbers
As a Commercial Director, you'll need to demonstrate your understanding of revenue growth and margin management. Brush up on key financial metrics relevant to the care industry, such as pricing frameworks and P&L ownership. Be ready to discuss how you've successfully driven revenue in previous roles.
✨Showcase Your Strategic Mindset
This role is all about leading commercial strategy, so come prepared with examples of how you've developed and executed successful strategies in the past. Think about specific initiatives that led to growth or improved performance, and be ready to explain your thought process behind them.
✨Understand the Regulatory Landscape
Since this position involves working within a regulated care environment, it's crucial to show your knowledge of relevant regulations and ethical standards. Familiarise yourself with the current landscape and be prepared to discuss how you ensure compliance while driving commercial success.
✨Engage with Franchisee Success
Franchisee support is key in this role, so think about how you've previously influenced and supported franchise owners. Prepare to share examples of how you've helped franchisees make informed pricing decisions or navigate local authority negotiations, showcasing your collaborative approach.
