Sales Manager, PBSA in England

Company Description

Dominus is a leading real estate investor, developer and operator specialising in hotels and student living in Central London and key UK cities. Founded in 2011, we have scaled our asset portfolio to more than £2.5 billion with an additional 5,500 units in pipeline. We are a fully integrated end-to-end business, with capabilities spanning acquisition, investment, design, planning, development, asset management and operations.

Dominus is redefining student living, beginning in the City of London, with a series of purpose-built developments that combine high-quality design, professional management and a genuine sense of community. Our new student living platform will set a benchmark for the sector, offering spaces that meet the needs of the next generation of learners while building stronger partnerships with leading universities across London. 

Role Summary

We are seeking a commercially focused Sales Manager to establish and drive leasing success across the Dominus Student portfolio. As a market entrant in a highly competitive landscape, we require an individual who can work alongside the Marketing Director to build the sales infrastructure from the ground up. This is a unique opportunity to shape a new sales platform, develop market-leading ways of working, and build demand across both UK and international student markets. 

Key Responsibilities

Sales Strategy & Planning 

• Lead the sales strategy and execution, aligned with overall brand, pricing and marketing strategy
• Define sales targets (run rate, rent levels, channel mix) and report on performance vs plan 

Partner & Agent Relationships 

• Manage day-to-day coordination with international agents (Uhomes, University Living) including onboarding, training and performance management to drive high-quality international bookings. 

Leasing & Conversion 

• Design end-to-end, lead-to-lease journey (online and offline), including scripts, follow-up cadences, templates and KPIs. 
• Manage the central sales pipeline: speed-to-lead, viewing conversion, application / offer / contract stages. 
• Support set-up and training of on-site and temporary leasing teams. 

Pricing, Reporting & Process

• Monitor competitor activity and market conditions; recommend tactical offers when needed
• Maintain accurate performance reporting 
• Implement and refine sales process and CRM usage to ensure data quality and insight generation 

Marketing 

• Provide feedback on lead quality by channel and make recommendations on optimising marketing spend 
• Brief requirements for sales collateral, virtual tours, localised content and campaigns

Experience & Skills

• 5+ years in sales or business development, ideally in PBSA or BTR
• Demonstrable track record of hitting or exceeding occupancy / revenue in a fast-paced environment 
• Experience managing institutional or B2B relationships (universities, agents, corporate partners) 
• A data-driven decision maker who is familiar with CRM systems and sales reporting