At a Glance
- Tasks: Lead media and brand performance, optimising global communications across owned channels.
- Company: Join Domestic & General, a forward-thinking company in Wimbledon with a vibrant culture.
- Benefits: Enjoy competitive salary, generous leave, health cash plan, and career progression opportunities.
- Other info: Be part of a diverse team committed to equal opportunities and community engagement.
- Why this job: Make a real impact on brand performance while working in a dynamic, hybrid environment.
- Qualifications: Experience in media governance, KPI frameworks, and social media management required.
The predicted salary is between 60000 - 70000 € per year.
Location: Hybrid working at our office in Wimbledon.
Salary: Permanent Contract: Full Time
We have an exciting opportunity for a Media & Brand Performance Lead to join our Brand & Communications team here at Domestic & General. This role is responsible for the ownership, governance, and optimisation of Brand & Communications performance across owned media channels globally. This role establishes a structured measurement framework for brand and communications activity, builds and maintains brand equity dashboards, and defines performance standards across corporate owned channels. This is a senior individual contributor role combining strategic analytics capability with hands-on social media governance. The role ensures that owned media activity is disciplined, measurable, and aligned to brand objectives.
Key Responsibilities
- Performance Framework
- Design and implement a global Brand & Communications KPI framework
- Define performance standards aligned to brand and campaign objectives
- Establish reporting cadence and governance across markets
- Build and maintain brand equity and communications dashboards
- Consolidate performance data across owned channels and campaigns
- Provide structured quarterly performance insight to senior stakeholders
- Owned Media Governance (Social Channels)
- Own global corporate social media channel governance
- Act as the traffic light authority for owned social publishing
- Define channel-specific publishing standards and cadence frameworks
- Ensure consistent implementation of tagging, taxonomy, and reporting structures
- Support regional teams in adhering to central governance standards
- Campaign Performance & Optimisation
- Partner with campaign managers to define measurable objectives
- Clarify data capture requirements at campaign planning stage
- Lead post-campaign performance reviews and insight summaries
- Provide optimisation recommendations across markets
- Identify opportunities to improve engagement quality and channel effectiveness
- Tools & Data Stewardship
- Own social listening, publishing, and reporting tools
- Standardise reporting templates and taxonomy
- Ensure data consistency and quality control across regions
- Collaborate with external agencies where applicable
Skills and experience required
- Proven experience in owned media, social media governance, or digital performance leadership
- Advanced experience designing KPI frameworks aligned to brand and communications objectives
- Experience building executive-level dashboards and structured reporting models
- Strong understanding of brand equity measurement principles (awareness, consideration, engagement quality, sentiment trends)
- High level of data literacy with ability to consolidate multiple data sources
- Experience operating in multi-market or global environments
- Hands-on experience managing and optimising corporate social media accounts
- Familiarity with social listening and publishing tools (e.g., Sprout or equivalent)
Benefits
- Competitive salary and annual discretionary bonus
- 25 days annual leave plus bank/public holidays, as well as an annual option to buy up to 5 additional days of annual leave
- Training opportunities as well as clearly defined career progression
- Health cash plan - employer funded cover to enable you to claim money back on essential healthcare costs, including dental, optical, physiotherapy and many more. Cover also includes unlimited access to a 24/7 virtual GP service
- Attractive company pension scheme
- Life assurance - employer funded cover of 4x basic salary
- Dedicated online benefit portal offering access to saving and lending facilities, financial wellbeing and support services
- Salary Finance - access to savings and borrowing through payroll
- Car Leasing - access to a carbon neutral salary sacrifice car leasing scheme, with an all-inclusive monthly cost covering all charge, taxes, insurance, repairs and maintenance on a range of brand-new vehicles
- Travel Loans - interest free loans to help spread the cost of annual travel tickets
- Cycle to Work - tax efficient bike and cycling equipment worth up to £1,000
- Health & Wellbeing - discounted gym membership, online virtual workout sessions, online culinary classes
- OnHand - Giving you the opportunity to be an Eco & Social volunteer via a handy app. Volunteer individually or in groups to get involved in Youth Mentoring, Food Poverty, Homelessness & Elderly help.
- Employee Assistance Programme - specialist advice and support on issues such as finance, relationships, illness and family issues
- Free Domestic & General protection plan - one free plan each year with access to discounted rates of up to 50% on additional plans, including referrals for family and friends
- Employee discounts - with a range of discounts for 100s of online and high street retailers
Equal Opportunities Statement
Domestic & General are an equal opportunities employer which means we treat people fairly. We welcome applications from all suitably skilled persons regardless of their gender, age, race, disability, ethnic background, religion/belief, sexual orientation, gender reassignment or marital/family status.
Media and Brand Performance Lead employer: Domestic & General
Domestic & General is an exceptional employer, offering a dynamic work environment in Wimbledon that fosters creativity and collaboration. With a strong focus on employee growth, we provide comprehensive training opportunities, a competitive salary, and a generous benefits package including health cash plans and flexible leave options. Our commitment to social responsibility and well-being ensures that you can thrive both personally and professionally while making a meaningful impact in the world of brand and communications.
StudySmarter Expert Advice🤫
We think this is how you could land Media and Brand Performance Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your work in media and brand performance. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its brand values. Tailor your answers to show how your experience aligns with their goals, especially in owned media and social governance.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Media and Brand Performance Lead
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Media & Brand Performance Lead role. Highlight your experience in owned media and social media governance, as well as any relevant KPI frameworks you've designed. We want to see how your skills align with our brand objectives!
Showcase Your Data Skills:Since this role involves a lot of data analysis, don’t forget to showcase your data literacy! Include examples of how you've consolidated multiple data sources or built executive-level dashboards. We love seeing candidates who can turn numbers into insights.
Be Clear and Concise:When writing your application, keep it clear and to the point. Use bullet points where possible to make your achievements stand out. We appreciate straightforward communication, especially when it comes to your experience and skills.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, you’ll find all the details about the role and our company culture there!
How to prepare for a job interview at Domestic & General
✨Know Your KPIs
Before the interview, make sure you understand the key performance indicators (KPIs) relevant to the role. Familiarise yourself with how these metrics can be designed and implemented in a global context, as this will show your strategic thinking and alignment with the company's objectives.
✨Showcase Your Data Skills
Be prepared to discuss your experience with data literacy and how you've consolidated multiple data sources in previous roles. Bring examples of dashboards or reports you've created that demonstrate your ability to provide structured insights to senior stakeholders.
✨Understand Social Media Governance
Since the role involves owning corporate social media governance, brush up on best practices for social media management. Be ready to talk about how you've defined publishing standards and ensured compliance in past positions, as this will highlight your hands-on experience.
✨Prepare for Performance Optimisation Discussions
Think about specific campaigns you've worked on and be ready to discuss measurable objectives and post-campaign reviews. Highlight any optimisation recommendations you've made that improved engagement quality or channel effectiveness, as this will demonstrate your proactive approach to campaign performance.
