Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead exciting external campaigns that boost brand visibility and engage audiences.
- Company: Join a dynamic team at Domestic & General, a company with a century of innovation.
- Benefits: Enjoy competitive salary, generous leave, health plans, and career development opportunities.
- Why this job: Make a real impact on brand perception and business growth through creative campaigns.
- Qualifications: Experience in external communications and campaign management is essential.
- Other info: Be part of a supportive culture that values diversity and offers excellent career progression.
The predicted salary is between 40000 - 50000 £ per year.
We have a fantastic opportunity for a Senior External Campaign Manager to join our Strategy & Corporate Development Team. They will plan and execute external-facing campaigns that elevate brand visibility, support reputation management, and drive engagement across external channels.
This role is responsible for the end-to-end delivery of strategic campaigns, including creative development, channel planning, stakeholder coordination, and performance tracking. It plays a key role in shaping public perception, supporting business growth, and aligning external messaging with brand strategy.
Key Responsibilities:- Develop and implement external campaign strategies aligned with brand and business goals.
- Deliver campaigns from concept to execution, coordinating creative, media, PR, and digital teams.
- Brief and manage agencies and suppliers to produce high-quality content and assets.
- Localise messaging for different markets and audiences.
- Define campaign objectives and KPIs; track performance and optimise based on insights.
- Ensure brand consistency across all external communications.
- Support crisis communications and reputation management when needed.
- Align all campaigns to the broader brand and communications strategy.
- Proven experience in external communications, brand marketing, or integrated campaign management.
- Strong understanding of audience segmentation, messaging strategy, and multi-channel delivery.
- Expertise in managing paid, earned, and owned media campaigns.
- Skilled in storytelling, content creation, and creative briefing.
- Comfortable navigating complex stakeholder environments and managing multiple concurrent projects.
- Experience with campaign analytics, performance reporting, and optimisation.
We offer lots of great benefits! Some of which include:
- Competitive salary and annual discretionary bonus
- 25 days annual leave plus bank/public holidays, as well as an annual option to buy up to 5 additional days of annual leave
- Training opportunities as well as clearly defined career progression
- Health cash plan - employer funded cover to enable you to claim money back on essential healthcare costs, including dental, optical, physiotherapy and many more. Cover also includes unlimited access to a 24/7 virtual GP service
- Attractive company pension scheme
- Life assurance - employer funded cover of 4x basic salary
- Dedicated online benefit portal offering access to saving and lending facilities, financial wellbeing and support services
- Salary Finance - access to savings and borrowing through payroll
- Car Leasing - access to a carbon neutral salary sacrifice car leasing scheme, with an all-inclusive monthly cost covering all charge, taxes, insurance, repairs and maintenance on a range of brand-new vehicles
- Travel Loans - interest free loans to help spread the cost of annual travel tickets
- Cycle to Work - tax efficient bike and cycling equipment worth up to £1,000
- Health & Wellbeing - discounted gym membership, online virtual workout sessions, online culinary classes
- OnHand - Giving you the opportunity to be an Eco & Social volunteer via a handy app. Volunteer individually or in groups to get involved in Youth Mentoring, Food Poverty, Homelessness & Elderly help.
- Employee Assistance Programme - specialist advice and support on issues such as finance, relationships, illness and family issues
- Free Domestic & General protection plan - one free plan each year with access to discounted rates of up to 50% on additional plans, including referrals for family and friends
- Employee discounts - with a range of discounts for 100s of online and high street retailers
Domestic & General are an equal opportunities employer which means we treat people fairly. We welcome applications from all suitably skilled persons regardless of their gender, age, race, disability, ethnic background, religion/belief, sexual orientation, gender reassignment or marital/family status.
At Domestic & General, we are proud of our 100-year legacy and excited about our future growth plans. We are expanding our horizons, entering new markets and territories internationally and we need your expertise to help us on the journey.
Senior External Campaign Lead in London employer: Domestic & General
Contact Detail:
Domestic & General Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior External Campaign Lead in London
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or at industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Senior External Campaign Lead role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. We want to see how you’ve elevated brand visibility and driven engagement in the past. Make it easy for potential employers to see your impact!
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns. We love candidates who can discuss how they align with the brand’s strategy. Bring your ideas to the table and show us how you can contribute to our growth!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always on the lookout for passionate individuals ready to make an impact in external communications.
We think you need these skills to ace Senior External Campaign Lead in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in external communications and campaign management. We want to see how your skills align with our brand goals!
Showcase Your Creativity: As a Senior External Campaign Lead, creativity is key! Include examples of past campaigns you've executed, focusing on your role in the creative development and execution process. Let us see your storytelling skills shine!
Be Data-Driven: We love numbers! When discussing your previous campaigns, include metrics and KPIs that demonstrate your success. Show us how you’ve tracked performance and optimised campaigns based on insights.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Domestic & General
✨Know Your Campaigns
Before the interview, dive deep into the company's recent campaigns. Understand their objectives, target audiences, and the channels they used. This will not only show your interest but also allow you to discuss how your experience aligns with their strategies.
✨Showcase Your Storytelling Skills
As a Senior External Campaign Manager, storytelling is key. Prepare examples of past campaigns where your narrative skills made a difference. Be ready to explain how you crafted messages that resonated with different audiences and drove engagement.
✨Be Data-Driven
Familiarise yourself with campaign analytics and performance metrics. Be prepared to discuss how you've tracked KPIs in previous roles and optimised campaigns based on insights. This demonstrates your ability to make informed decisions that align with business goals.
✨Prepare for Stakeholder Scenarios
Given the complex stakeholder environments you'll navigate, think of examples where you've successfully managed multiple projects or coordinated with various teams. Highlight your communication skills and how you ensured brand consistency across all channels.