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- Tasks: Lead media and brand performance, optimising global communications across owned channels.
- Company: Join Domestic & General, a company with a rich 100-year legacy and exciting growth plans.
- Benefits: Enjoy competitive salary, generous leave, health cash plan, and career progression opportunities.
- Other info: Be part of a diverse team committed to equal opportunities and community engagement.
- Why this job: Make a real impact on brand performance while working in a dynamic, hybrid environment.
- Qualifications: Experience in social media governance and strong data literacy required.
The predicted salary is between 60000 - 75000 £ per year.
We have an exciting opportunity for a Media & Brand Performance Lead to join our Brand & Communications team here at Domestic & General. This role is responsible for the ownership, governance, and optimisation of Brand & Communications performance across owned media channels globally. The role establishes a structured measurement framework for brand and communications activity, builds and maintains brand equity dashboards, and defines performance standards across corporate owned channels. This is a senior individual contributor role combining strategic analytics capability with hands-on social media governance. The role ensures that owned media activity is disciplined, measurable, and aligned to brand objectives.
Key Responsibilities:
- Performance Framework
- Design and implement a global Brand & Communications KPI framework
- Define performance standards aligned to brand and campaign objectives
- Establish reporting cadence and governance across markets
- Build and maintain brand equity and communications dashboards
- Consolidate performance data across owned channels and campaigns
- Provide structured quarterly performance insight to senior stakeholders
- Owned Media Governance (Social Channels)
- Own global corporate social media channel governance
- Act as the traffic light authority for owned social publishing
- Define channel-specific publishing standards and cadence frameworks
- Ensure consistent implementation of tagging, taxonomy, and reporting structures
- Support regional teams in adhering to central governance standards
- Campaign Performance & Optimisation
- Partner with campaign managers to define measurable objectives
- Clarify data capture requirements at campaign planning stage
- Lead post-campaign performance reviews and insight summaries
- Provide optimisation recommendations across markets
- Identify opportunities to improve engagement quality and channel effectiveness
- Tools & Data Stewardship
- Own social listening, publishing, and reporting tools
- Standardise reporting templates and taxonomy
- Ensure data consistency and quality control across regions
- Collaborate with external agencies where applicable
Skills and experience required:
- Proven experience in owned media, social media governance, or digital performance leadership
- Advanced experience designing KPI frameworks aligned to brand and communications objectives
- Experience building executive-level dashboards and structured reporting models
- Strong understanding of brand equity measurement principles (awareness, consideration, engagement quality, sentiment trends)
- High level of data literacy with ability to consolidate multiple data sources
- Experience operating in multi-market or global environments
- Hands-on experience managing and optimising corporate social media accounts
- Familiarity with social listening and publishing tools (e.g., Sprout or equivalent)
We offer lots of great benefits! Some of which include:
- Competitive salary and annual discretionary bonus
- 25 days annual leave plus bank/public holidays, as well as an annual option to buy up to 5 additional days of annual leave
- Training opportunities as well as clearly defined career progression
- Health cash plan – employer funded cover to enable you to claim money back on essential healthcare costs, including dental, optical, physiotherapy and many more.
- Attractive company pension scheme
- Life assurance – employer funded cover of 4x basic salary
- Dedicated online benefit portal offering access to saving and lending facilities, financial wellbeing and support services
- Employee Assistance Programme – specialist advice and support on issues such as finance, relationships, illness and family issues
- Free Domestic & General protection plan – one free plan each year with access to discounted rates of up to 50% on additional plans, including referrals for family and friends
- Employee discounts – with a range of discounts for 100s of online and high street retailers
Domestic & General are an equal opportunities employer which means we treat people fairly. We welcome applications from all suitably skilled persons regardless of their gender, age, race, disability, ethnic background, religion/belief, sexual orientation, gender reassignment or marital/family status.
Please note that we have a thorough referencing process, which includes criminal record checks. At Domestic & General, we are proud of our 100-year legacy and excited about our future growth plans. We are expanding our horizons, entering new markets and territories internationally and we need your expertise to help us on the journey.
Media and Brand Performance Lead in London employer: Domestic & General
Contact Detail:
Domestic & General Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Media and Brand Performance Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your work in media and brand performance. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its brand strategy. Be ready to discuss how your experience aligns with their goals, especially in terms of KPI frameworks and social media governance.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Media and Brand Performance Lead in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Media & Brand Performance Lead role. Highlight your experience in social media governance and KPI frameworks, as this will show us you understand what we're looking for.
Showcase Your Data Skills: Since this role involves a lot of data analysis, don’t forget to mention your experience with data literacy and building dashboards. We want to see how you can consolidate data and provide insights that align with brand objectives.
Be Clear and Concise: When writing your application, keep it straightforward. Use bullet points where possible to make your achievements stand out. We appreciate clarity and want to quickly see how you fit the role.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the position. Plus, it’s super easy!
How to prepare for a job interview at Domestic & General
✨Know Your KPIs
Before the interview, make sure you understand the key performance indicators (KPIs) relevant to the role. Familiarise yourself with how these metrics can be designed and implemented in a global context. This will show your strategic thinking and readiness to take ownership of brand performance.
✨Showcase Your Data Skills
Be prepared to discuss your experience with data literacy and how you've consolidated multiple data sources in previous roles. Bring examples of dashboards or reports you've created that demonstrate your ability to provide structured insights to senior stakeholders.
✨Understand Social Media Governance
Brush up on your knowledge of social media governance and the standards that should be applied across corporate channels. Be ready to share your hands-on experience managing social media accounts and how you've ensured compliance with central governance standards.
✨Prepare for Performance Optimisation Discussions
Think about past campaigns you've worked on and be ready to discuss how you defined measurable objectives and led post-campaign reviews. Highlight any optimisation recommendations you made that improved engagement quality or channel effectiveness, as this will resonate well with the interviewers.