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For Companies At a Glance
- Tasks: Lead brand strategy and development, ensuring a strong and consistent brand presence globally.
- Company: Join a dynamic company with a century-long legacy and exciting growth plans.
- Benefits: Enjoy competitive salary, generous leave, health benefits, and career progression opportunities.
- Why this job: Make a real impact on brand evolution and drive commercial success in a collaborative environment.
- Qualifications: Expertise in brand strategy, reputation management, and team leadership required.
- Other info: Be part of a diverse team committed to social and environmental responsibility.
The predicted salary is between 43200 - 72000 £ per year.
Location: Wimbledon, UK.
Salary: Competitive
Contract: 12 month fixed-term contract
We have a fantastic opportunity for a Head of Brand to join our Strategy & Corporate Development team. The Head of Brand is a senior brand leader accountable for defining, building, governing and activating the company's brand at an enterprise level. This role owns the brand strategy, evolution, positioning and identity system, ensuring the brand is distinctive, coherent and consistently expressed across all markets, channels and touchpoints. It is responsible for translating business strategy, purpose and culture into a clear brand framework that drives commercial value, employee alignment and long-term brand equity.
Key Responsibilities
- Responsible for defining and delivering the global brand and campaigning strategy, ensuring it supports business objectives, growth ambitions and long-term reputation.
- Owns the organisation's brand architecture, positioning, narrative and tone of voice, ensuring consistency and quality across all markets and channels.
- Provides support to Brand and Comms Director in managing corporate reputation.
- Responsible for budget ownership and investment decisions, ensuring spend delivers clear impact and value.
- Accountable for building, leading and developing a high-performing Brand team, setting clear expectations and creating a culture of excellence, collaboration and accountability.
- Ensures appropriate governance, standards and measurement are in place to track brand health, effectiveness and return on investment.
- Managing development of brand equity and brand evolution through journey of growth and transformation.
Skills and experience required
- Deep expertise in brand strategy, and reputation management, with a strong understanding of how brand drives commercial performance, customer trust and culture embedding.
- Experience in brand repositioning.
- Advanced knowledge of integrated communications and campaign strategy and execution.
- Strong knowledge of digital space and how brand can be delivered across different media and channels.
- Proficiency in brand equity, how to build and measure brand equity.
- Strong commercial acumen, with the ability to balance creativity with business outcomes, using insight and data to inform decision-making.
- Proven experience of navigating complex stakeholder environments, influencing at senior level and advising leaders during periods of change or heightened scrutiny.
- Excellent understanding of audience insight, messaging frameworks and tone of voice, ensuring communications are relevant, consistent, and impactful.
- Demonstrated leadership capability in building, developing and inspiring high-performing teams, alongside effective agency and supplier management.
Benefits
- Competitive salary and annual discretionary bonus.
- 25 days annual leave plus bank/public holidays, as well as an annual option to buy up to 5 additional days of annual leave.
- Training opportunities as well as clearly defined career progression.
- Health cash plan - employer funded cover to enable you to claim money back on essential healthcare costs, including dental, optical, physiotherapy and many more.
- Cover also includes unlimited access to a 24/7 virtual GP service.
- Attractive company pension scheme.
- Life assurance - employer funded cover of 4x basic salary.
- Dedicated online benefit portal offering access to saving and lending facilities, financial wellbeing and support services.
- Employee Assistance Programme - specialist advice and support on issues such as finance, relationships, illness and family issues.
- Employee discounts - with a range of discounts for hundreds of online and high street retailers.
Domestic & General are an equal opportunities employer which means we treat people fairly. We welcome applications from all suitably skilled persons regardless of their gender, age, race, disability, ethnic background, religion/belief, sexual orientation, gender reassignment or marital/family status.
Please note that we have a thorough referencing process, which includes criminal record checks. At Domestic & General, we are proud of our 100-year legacy and excited about our future growth plans. We are expanding our horizons, entering new markets and territories internationally and we need your expertise to help us on the journey.
Head of Brand in London employer: Domestic & General
Contact Detail:
Domestic & General Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the lookout for opportunities. A friendly chat can lead to insider info about openings that aren't even advertised yet.
✨Tip Number 2
Get your personal brand sorted! Make sure your LinkedIn profile is polished and reflects your expertise in brand strategy. Share relevant content and engage with others to showcase your knowledge and passion.
✨Tip Number 3
Prepare for interviews by researching the company’s brand and recent campaigns. Be ready to discuss how you can elevate their brand strategy and align it with their business objectives. Show them you mean business!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Head of Brand in London
Some tips for your application 🫡
Show Your Brand Passion: When you're writing your application, let your passion for brand strategy shine through. We want to see how you can bring our brand to life and make it resonate with our audience.
Tailor Your Experience: Make sure to highlight your relevant experience in brand positioning and reputation management. We’re looking for someone who can demonstrate a strong understanding of how brand drives commercial performance, so be specific!
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured responses that get straight to the heart of your achievements and how they align with our goals at StudySmarter.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to lead our brand strategy.
How to prepare for a job interview at Domestic & General
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand strategy and identity. Understand their positioning, tone of voice, and how they express their brand across different channels. This will not only help you answer questions confidently but also show your genuine interest in the role.
✨Prepare for Scenario-Based Questions
Expect to face scenario-based questions that assess your experience in brand repositioning and reputation management. Think of specific examples from your past roles where you've successfully navigated complex stakeholder environments or led a high-performing team. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Showcase Your Commercial Acumen
Be ready to discuss how brand strategy drives commercial performance. Prepare to share insights on how you've used data to inform decision-making in previous roles. Highlight any experience you have with budget ownership and investment decisions, as this is crucial for the Head of Brand position.
✨Demonstrate Leadership Skills
As a senior leader, you'll need to inspire and develop your team. Be prepared to talk about your leadership style and how you've built a culture of excellence and collaboration in past roles. Share examples of how you've managed agency relationships and supplier management effectively.