Digital Platforms & CMS Lead in London

Digital Platforms & CMS Lead in London

London Full-Time 60000 - 75000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead and optimise our corporate digital platforms, ensuring they are secure and user-friendly.
  • Company: Join Domestic & General, a company with a rich 100-year legacy and exciting growth plans.
  • Benefits: Enjoy competitive salary, generous leave, health cash plan, and career progression opportunities.
  • Other info: Be part of a diverse team that values equal opportunities and personal development.
  • Why this job: Make a real impact on digital delivery while working in a dynamic, hybrid environment.
  • Qualifications: Experience with CMS platforms, technical SEO, and strong collaboration skills required.

The predicted salary is between 60000 - 75000 £ per year.

Location: Hybrid working with onsite presence at our Wimbledon Head Office required.

Salary: Permanent

Contract: Full Time

We have an exciting opportunity for Digital Platforms & CMS Lead to join our Brand & Communications team here at Domestic & General. The role is responsible for the ownership, governance, and structured evolution of the organisation’s corporate digital platforms, including website(s) and intranet. The role ensures these platforms are secure, well-structured, operationally robust, and aligned with brand standards, enabling effective and consistent digital delivery across markets. The role leads CMS governance, platform optimisation, and migration initiatives in partnership with Product and Technology teams. The role maintains technical fluency to operate confidently within digital product environments but does not own engineering delivery or app integration development. SEO ownership within this role focuses on technical hygiene and on-page implementation in collaboration with external specialist agencies.

Key Responsibilities:

  • Digital Platform Ownership & Governance
  • Own the corporate website(s) and intranet as governed digital platforms
  • Define and enforce CMS standards, workflows, permissions, and publishing controls
  • Act as the traffic light authority for CMS-based publishing and structural website changes
  • Maintain platform integrity, usability, and operational stability
  • Drive continuous improvement of CMS structure and publishing efficiency
  • Assess CMS capability against functional, scalability, and security requirements
  • Define future CMS needs in collaboration with Brand, Communications, Product, and Technology teams
  • Lead CMS selection, transition planning, and phased migration initiatives
  • Coordinate structured delivery in partnership with Product and Technology teams
  • Digital Product Integration
    • Act as the primary interface between Brand & Communications and Digital Product teams
    • Translate structural and content requirements into technical specifications
    • Anticipate and manage platform integration dependencies
    • Ensure platforms meet security and compliance standards in collaboration with Technology and Cyber teams
  • Enablement & Adoption
    • Develop CMS governance guidance, templates, and publishing standards
    • Train and support internal teams on structured publishing best practice
    • Enable campaign and communications teams to operate efficiently within defined platform framework
  • SEO & Content Optimisation
    • Own technical SEO hygiene and on-page implementation across corporate web properties
    • Ensure metadata, tagging, internal linking, and structural standards are applied consistently
    • Partner with external SEO agencies to implement strategic recommendations
    • Monitor organic search health indicators and coordinate structural improvements where required

    Skills and experience required:

    • Proven experience owning or governing CMS-driven digital platforms in complex organisations
    • Strong understanding of CMS architecture, workflows, permissions, and content governance
    • Technical fluency in web environments (APIs, integrations, authentication, front-end/back-end separation)
    • Advanced understanding of technical SEO principles (site structure, indexing, crawlability, schema, performance optimisation)
    • Experience implementing on-page SEO best practices, including keyword structuring, metadata optimisation, internal linking, and content formatting
    • Ability to guide content teams on SEO-aligned copywriting standards
    • Experience working closely with Product and Engineering teams
    • Understanding of UX, accessibility standards, and information architecture
    • Awareness of cyber security, data protection, and platform risk considerations

    We offer lots of great benefits! Some of which include:

    • Competitive salary and annual discretionary bonus
    • 25 days annual leave plus bank/public holidays, as well as an annual option to buy up to 5 additional days of annual leave
    • Training opportunities as well as clearly defined career progression
    • Health cash plan – employer funded cover to enable you to claim money back on essential healthcare costs, including dental, optical, physiotherapy and many more. Cover also includes unlimited access to a 24/7 virtual GP service
    • Attractive company pension scheme
    • Life assurance – employer funded cover of 4x basic salary
    • Dedicated online benefit portal offering access to saving and lending facilities, financial wellbeing and support services:
    • Salary Finance – access to savings and borrowing through payroll
    • Car Leasing – access to a carbon neutral salary sacrifice car leasing scheme, with an all-inclusive monthly cost covering all charge, taxes, insurance, repairs and maintenance on a range of brand-new vehicles
    • Travel Loans – interest free loans to help spread the cost of annual travel tickets
    • Cycle to Work – tax efficient bike and cycling equipment worth up to £1,000
    • Health & Wellbeing – discounted gym membership, online virtual workout sessions, online culinary classes
    • OnHand – Giving you the opportunity to be an Eco & Social volunteer via a handy app. Volunteer individually or in groups to get involved in Youth Mentoring, Food Poverty, Homelessness & Elderly help.
    • Employee Assistance Programme – specialist advice and support on issues such as finance, relationships, illness and family issues
    • Free Domestic & General protection plan – one free plan each year with access to discounted rates of up to 50% on additional plans, including referrals for family and friends
    • Employee discounts – with a range of discounts for 100s of online and high street retailers

    Domestic & General are an equal opportunities employer which means we treat people fairly. We welcome applications from all suitably skilled persons regardless of their gender, age, race, disability, ethnic background, religion/belief, sexual orientation, gender reassignment or marital/family status.

    Please note that we have a thorough referencing process, which includes criminal record checks.

    At Domestic & General, we are proud of our 100-year legacy and excited about our future growth plans. We are expanding our horizons, entering new markets and territories internationally and we need your expertise to help us on the journey.

    Digital Platforms & CMS Lead in London employer: Domestic & General

    Domestic & General is an exceptional employer, offering a dynamic work environment in Wimbledon that fosters innovation and collaboration. With a strong focus on employee growth, we provide extensive training opportunities, a competitive salary, and a comprehensive benefits package, including health cash plans and flexible leave options. Our commitment to a supportive work culture ensures that every team member can thrive while contributing to our exciting journey of expansion and success.
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    Contact Detail:

    Domestic & General Recruiting Team

    StudySmarter Expert Advice 🤫

    We think this is how you could land Digital Platforms & CMS Lead in London

    ✨Tip Number 1

    Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.

    ✨Tip Number 2

    Prepare for interviews by researching the company and its digital platforms. Show us you know what we do and how you can make an impact as our Digital Platforms & CMS Lead.

    ✨Tip Number 3

    Practice your pitch! Be ready to explain how your experience aligns with our needs, especially around CMS governance and SEO. Confidence is key!

    ✨Tip Number 4

    Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step.

    We think you need these skills to ace Digital Platforms & CMS Lead in London

    CMS Governance
    Digital Platform Ownership
    Technical SEO
    Content Management Systems (CMS)
    Web Architecture
    APIs and Integrations
    Front-end/Back-end Separation
    On-page SEO Best Practices
    Keyword Structuring
    Metadata Optimisation
    Internal Linking
    User Experience (UX)
    Accessibility Standards
    Information Architecture
    Cyber Security Awareness

    Some tips for your application 🫡

    Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Platforms & CMS Lead role. Highlight your experience with CMS governance and digital platforms, and show us how your skills align with our needs.

    Show Off Your Technical Skills: We want to see your technical fluency! Include specific examples of your work with APIs, SEO principles, and any CMS platforms you've managed. This will help us understand your expertise in web environments.

    Be Clear and Concise: When writing your application, keep it straightforward. Use bullet points where possible and avoid jargon. We appreciate clarity, so make it easy for us to see why you’re a great fit!

    Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!

    How to prepare for a job interview at Domestic & General

    ✨Know Your CMS Inside Out

    Make sure you have a solid understanding of the CMS architecture and workflows. Familiarise yourself with the specific CMS tools used by the company, as well as their governance standards. This will show that you're not just technically fluent but also ready to take ownership of their digital platforms.

    ✨Showcase Your SEO Savvy

    Prepare to discuss your experience with technical SEO principles. Be ready to share examples of how you've implemented on-page SEO best practices in previous roles. This will demonstrate your ability to maintain the integrity and performance of their corporate web properties.

    ✨Bridge the Gap Between Teams

    Highlight your experience working closely with Product and Engineering teams. Discuss how you've translated structural and content requirements into technical specifications in the past. This will illustrate your capability to act as the primary interface between Brand & Communications and Digital Product teams.

    ✨Prepare Questions About Future CMS Needs

    Think about the future of CMS technology and be prepared to discuss what you believe are essential features for scalability and security. Asking insightful questions about their current challenges and future plans will show your proactive approach and genuine interest in the role.

    Digital Platforms & CMS Lead in London
    Domestic & General
    Location: London

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