At a Glance
- Tasks: Lead media and brand performance, optimising global communications across owned channels.
- Company: Join Domestic & General, a company with a rich 100-year legacy and exciting growth plans.
- Benefits: Enjoy competitive salary, generous leave, health cash plan, and career progression opportunities.
- Other info: Be part of a diverse team that values equal opportunities and personal growth.
- Why this job: Make a real impact on brand performance while working in a dynamic, hybrid environment.
- Qualifications: Experience in social media governance and digital performance leadership required.
The predicted salary is between 60000 - 75000 € per year.
We have an exciting opportunity for a Media & Brand Performance Lead to join our Brand & Communications team here at Domestic & General. This role is responsible for the ownership, governance, and optimisation of Brand & Communications performance across owned media channels globally. The role establishes a structured measurement framework for brand and communications activity, builds and maintains brand equity dashboards, and defines performance standards across corporate owned channels. This is a senior individual contributor role combining strategic analytics capability with hands-on social media governance. The role ensures that owned media activity is disciplined, measurable, and aligned to brand objectives.
Key Responsibilities:
- Performance Framework
- Design and implement a global Brand & Communications KPI framework
- Define performance standards aligned to brand and campaign objectives
- Establish reporting cadence and governance across markets
- Build and maintain brand equity and communications dashboards
- Consolidate performance data across owned channels and campaigns
- Provide structured quarterly performance insight to senior stakeholders
- Owned Media Governance (Social Channels)
- Own global corporate social media channel governance
- Act as the traffic light authority for owned social publishing
- Define channel-specific publishing standards and cadence frameworks
- Ensure consistent implementation of tagging, taxonomy, and reporting structures
- Support regional teams in adhering to central governance standards
- Campaign Performance & Optimisation
- Partner with campaign managers to define measurable objectives
- Clarify data capture requirements at campaign planning stage
- Lead post-campaign performance reviews and insight summaries
- Provide optimisation recommendations across markets
- Identify opportunities to improve engagement quality and channel effectiveness
- Tools & Data Stewardship
- Own social listening, publishing, and reporting tools
- Standardise reporting templates and taxonomy
- Ensure data consistency and quality control across regions
- Collaborate with external agencies where applicable
Skills and experience required:
- Proven experience in owned media, social media governance, or digital performance leadership
- Advanced experience designing KPI frameworks aligned to brand and communications objectives
- Experience building executive-level dashboards and structured reporting models
- Strong understanding of brand equity measurement principles (awareness, consideration, engagement quality, sentiment trends)
- High level of data literacy with ability to consolidate multiple data sources
- Experience operating in multi-market or global environments
- Hands-on experience managing and optimising corporate social media accounts
- Familiarity with social listening and publishing tools (e.g., Sprout or equivalent)
We offer lots of great benefits! Some of which include:
- Competitive salary and annual discretionary bonus
- 25 days annual leave plus bank/public holidays, as well as an annual option to buy up to 5 additional days of annual leave
- Training opportunities as well as clearly defined career progression
- Health cash plan – employer funded cover to enable you to claim money back on essential healthcare costs, including dental, optical, physiotherapy and many more. Cover also includes unlimited access to a 24/7 virtual GP service
- Attractive company pension scheme
- Life assurance – employer funded cover of 4x basic salary
- Dedicated online benefit portal offering access to saving and lending facilities, financial wellbeing and support services
- Salary Finance – access to savings and borrowing through payroll
- Car Leasing – access to a carbon neutral salary sacrifice car leasing scheme, with an all-inclusive monthly cost covering all charge, taxes, insurance, repairs and maintenance on a range of brand-new vehicles
- Travel Loans – interest free loans to help spread the cost of annual travel tickets
- Cycle to Work – tax efficient bike and cycling equipment worth up to £1,000
- Health & Wellbeing – discounted gym membership, online virtual workout sessions, online culinary classes
- OnHand – Giving you the opportunity to be an Eco & Social volunteer via a handy app. Volunteer individually or in groups to get involved in Youth Mentoring, Food Poverty, Homelessness & Elderly help.
- Employee Assistance Programme – specialist advice and support on issues such as finance, relationships, illness and family issues
- Free Domestic & General protection plan – one free plan each year with access to discounted rates of up to 50% on additional plans, including referrals for family and friends
- Employee discounts – with a range of discounts for 100s of online and high street retailers
Domestic & General are an equal opportunities employer which means we treat people fairly. We welcome applications from all suitably skilled persons regardless of their gender, age, race, disability, ethnic background, religion/belief, sexual orientation, gender reassignment or marital/family status.
Please note that we have a thorough referencing process, which includes criminal record checks.
At Domestic & General, we are proud of our 100-year legacy and excited about our future growth plans. We are expanding our horizons, entering new markets and territories internationally and we need your expertise to help us on the journey.
Location: Hybrid working at our office in Wimbledon.
Media and Brand Performance Lead employer: Domestic & General Group
Domestic & General is an exceptional employer, offering a dynamic work environment in Wimbledon that fosters creativity and innovation. With a strong focus on employee growth, we provide comprehensive training opportunities, a clear career progression path, and a range of attractive benefits including health cash plans, generous annual leave, and a commitment to work-life balance through hybrid working arrangements. Join us to be part of a forward-thinking team dedicated to making a meaningful impact in the brand and communications landscape.
Contact Detail:
Domestic & General Group Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Media and Brand Performance Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your skills align with their goals, especially around brand performance and media governance.
✨Tip Number 3
Showcase your expertise! Bring examples of your previous work, like dashboards or performance reports, to demonstrate your hands-on experience in social media governance and campaign optimisation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and shows you’re serious about joining the team at Domestic & General.
We think you need these skills to ace Media and Brand Performance Lead
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in media and brand performance. Use keywords from the job description to show that you understand what we're looking for.
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of how you've driven results in previous roles. Quantify your achievements where possible – numbers speak volumes!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and ensure your key points stand out. A well-structured application makes a great first impression!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way to ensure it gets into the right hands and helps us keep track of all applications efficiently.
How to prepare for a job interview at Domestic & General Group
✨Know Your KPIs
Before the interview, make sure you understand the key performance indicators (KPIs) relevant to the role. Be ready to discuss how you've designed and implemented KPI frameworks in the past, and think of specific examples that demonstrate your ability to align these with brand objectives.
✨Showcase Your Data Skills
This role requires a high level of data literacy, so be prepared to talk about your experience with data consolidation and reporting. Bring examples of dashboards you've built or tools you've used, like Sprout or similar, to show your hands-on experience in managing social media governance.
✨Understand Brand Equity
Familiarise yourself with brand equity measurement principles such as awareness, consideration, and engagement quality. During the interview, share insights on how you've measured and improved brand equity in previous roles, and be ready to discuss any challenges you faced.
✨Prepare for Scenario Questions
Expect scenario-based questions where you'll need to demonstrate your problem-solving skills. Think about past campaigns you've worked on and be ready to explain how you defined measurable objectives, led post-campaign reviews, and provided optimisation recommendations across different markets.
