At a Glance
- Tasks: Lead brand performance measurement and governance across global media channels.
- Company: Join Domestic & General Group, a leader in brand insights and analytics.
- Benefits: Enjoy competitive pay, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on accountability and innovation.
- Why this job: Shape brand strategies with data-driven insights and make a real impact.
- Qualifications: Experience in analytics, KPI frameworks, and social media governance.
The predicted salary is between 60000 - 70000 £ per year.
Domestic & General Group is seeking a Media & Brand Performance Lead to own measurement and governance of brand performance across global owned media. The role combines strategic analytics with hands-on governance of social channels to deliver data-driven insights that shape decision-making and improve effectiveness.
The successful candidate will build KPI frameworks, dashboards and reporting standards aligned to brand and business goals, working across markets to drive accountability.
Global Brand Performance & Insights Lead employer: Domestic & General Group
Domestic & General Group is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration across its EU locations. Employees benefit from comprehensive career development opportunities, competitive remuneration, and the chance to make a significant impact in a transformative environment. Join us to be part of a forward-thinking team that values your contributions and supports your professional growth.
Contact Details:
Domestic & General Group Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Global Brand Performance & Insights Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Domestic & General Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Domestic & General Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Domestic & General Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Domestic & General Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Brand Performance & Insights Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Domestic & General Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Domestic & General Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Domestic & General Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Domestic & General Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Domestic & General Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Domestic & General Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
