Owned & Earned Sr. Associate at Dollar Shave Club.
In this position, you will be at the forefront of managing the brand's voice across various unpaid channels, which encompass organic social media, community interactions, influencer collaborations, and public relations efforts. Your primary responsibility will be to influence public perception of the brand by crafting and producing engaging short-form video and social media content that resonates with current cultural trends.
Key facts
Location: Durham, North Carolina (in-office 4 days per week) Engagement: Full-time, exempt Salary: $88,000 to $103,000 plus bonus
Team: You will report directly to the Associate Creative Director.
What you'll do
- Develop and maintain the organic social media calendar and publishing strategy across platforms such as TikTok, Instagram, Facebook, and X.
- Lead community management efforts by engaging with followers through direct messages, comments, and reviews, ensuring that all interactions reflect the brand's voice.
- Conceptualize, produce, and edit short-form video content tailored for organic distribution across various social media channels.
- Collaborate with a public relations agency to handle media relations, oversee product launches, and identify newsjacking opportunities.
- Identify, brief, and negotiate with content creators to establish a roster of influencers that align with the brand's values.
- Analyze social sentiment and consumer feedback to generate actionable insights for the broader brand team.
- Define, monitor, and report on performance metrics, including earned reach, share of voice, engagement rates, and overall brand sentiment.
- Stay updated on industry trends and competitor activities to inform content strategy and community engagement.
- Foster relationships with key stakeholders, both internally and externally, to ensure cohesive messaging across all channels.
- Conduct regular audits of social media performance and community engagement to optimize strategies and enhance brand presence.
- Participate in brainstorming sessions to generate innovative ideas for campaigns and content that resonate with the target audience.
- Assist in training and mentoring junior team members in best practices for community management and content creation.
Requirements
- A Bachelor's degree in Marketing, Communications, or a related discipline.
- A minimum of 4 years of experience in public relations, influencer marketing, community management, or organic social media.
- Demonstrated ability to produce and edit short-form video content, supported by a strong portfolio.
- Experience in managing public relations agencies and executing comprehensive influencer campaigns.
- Familiarity with social listening tools and the ability to synthesize data for actionable insights.
- Capability to independently manage a function and establish internal processes effectively.
- Strong analytical skills to assess social media performance and community engagement metrics.
Nice to have
- Previous experience in direct-to-consumer (DTC), consumer packaged goods (CPG), personal care, or culturally-driven consumer brands.
- Knowledge of current trends in social media and digital marketing.
- Experience working with cross-functional teams in a fast-paced environment.
Skills & tools
- Exceptional writing and editing skills, with a knack for adopting a bold and irreverent brand tone.
- Strong ability to identify and respond to emerging cultural trends in real-time.
- Excellent editorial judgment for content creation, ensuring alignment with brand values.
- Proficiency in using social listening platforms to gauge audience sentiment and engagement.
- Effective communication skills to collaborate with cross-functional teams, agencies, and content creators.
Practical notes
- The benefits package includes medical, dental, vision coverage, a 401(k) plan with company matching, unlimited vacation, 12 weeks of paid parental leave, 4 weeks of paid disability leave, free products, and a monthly stipend for cell phone expenses.
- The work schedule features half-day Fridays throughout the year.
The company participates in the E-Verify program.
