At a Glance
- Tasks: Lead the strategy for our website and drive digital growth through SEO and conversion optimisation.
- Company: Join Dojo, a game-changing payments company with a vibrant office-first culture.
- Benefits: Enjoy a dynamic work environment, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact in a fast-paced fintech environment while shaping the future of online commerce.
- Qualifications: Proven experience in digital growth, technical SEO, and collaboration with engineering teams.
The predicted salary is between 50000 - 65000 £ per year.
We’re reinventing payments. In less than four years, Dojo disrupted the market to become the largest and most loved acquirer in the UK. Our payments infrastructure, purpose‑built for in‑person commerce, is game changing. Now, over 150,000 customers across four countries choose to transact billions with us every year. But we’re just getting started. Our people are the driving force behind our success. They are our greatest investment and our ultimate competitive advantage. We hire exceptional people and give them the autonomy, trust, and ownership to thrive. The results take care of themselves.
The role As our Web & SEO Manager, you’ll be the strategic leader and guardian of dojo.tech, our most important digital asset. This is your chance to own the website as a core commercial product, setting the direction for our global growth, organic search, and web conversion. You’ll sit at the intersection of technical engineering, brand positioning, and commercial results, leading a small team to ensure Dojo remains a trusted authority in a search landscape increasingly driven by AI.
What You Will Do…
- Define and own the strategic website roadmap, acting as the final approval point for all initiatives to ensure they are data‑backed, on‑brand, and technically sound.
- Lead site architecture decisions and shape the technical roadmap by partnering closely with Product and Engineering, establishing efficient workflows for all website requests.
- Build and execute a future‑facing search strategy that spans technical SEO, AEO, and GEO to position dojo.tech as an authority for LLM‑powered search.
- Own the conversion rate optimisation programme, from hypothesis and A/B testing to translating learnings into permanent, scalable wins.
- Oversee technical site health, including Core Web Vitals and indexation, ensuring zero loss of organic equity during migrations or structural changes.
- Collaborate with marketing and creative teams to ensure campaigns are effectively positioned on the site to drive both conversion and awareness.
What You Will Bring…
- Extensive experience in driving digital growth, ideally within B2B SaaS, fintech, or similar fast‑paced environments.
- Deep technical SEO knowledge combined with a strategic understanding of how to optimise for AI‑driven search and LLM‑powered discovery.
- A proven ability to develop website strategies that cater to diverse audience segments, balancing high‑volume lead generation with premium brand positioning.
- A track record of delivering measurable organic growth and improving conversion rates through statistically rigorous experimentation.
- Experience collaborating with engineering teams to shape technical roadmaps and familiarity with headless CMS environments.
- Proficiency with web analytics and ideally CRO tools (e.g., GA4, Search Console, Optimizely), with the ability to translate data into clear, actionable recommendations.
Dojo home and away We believe our best work happens when we collaborate in‑person. These “together days” foster communication, drive innovation and spark our brightest ideas. That’s why we have an office‑first culture. This means working from the office 4+ days per week. With offices across Europe, we know a thing or two about staying dynamic. Need deep focus? Head to a quiet zone. Big ideas? Collaboration spaces have you covered. Just here for a catch‑up? Our social hubs make it easy. Do work that counts, in spaces made for you.
Question: what’s curious, relentless, and customer obsessed? If you’re keen to know the answer, you’re a third of the way to meeting our Dojo values. You’re curious. You have a real desire to learn and create. You’re relentless. You keep going even when it’s easier not to. You’re customer‑obsessed. You know how important customers are to what you do.
Diversity, equity, and inclusion at Dojo
From local bakeries to well‑known eateries, Dojo payments serve over 150,000 places across the UK. And something that’s fundamental to creating relevant, innovative products at Dojo is to build teams to reflect the diversity of the businesses we serve. Our drive to improve diversity, equity, and inclusion is closely linked to helping employees thrive and innovating for better customer experiences. If you care about your work, you’re curious, and you think customer‑first, you have a place at Dojo. To make sure you’re the best you can be throughout the recruitment process, let us know if you need any extra adjustments to help you thrive.
Visit dojo.careers to find out more about our benefits and what it’s like to work at Dojo, or check out our LinkedIn and Instagram pages.
Web & SEO Manager employer: Dojo
At Dojo, we pride ourselves on being an exceptional employer that champions innovation and collaboration. Our office-first culture fosters a dynamic work environment where employees can thrive through autonomy and ownership, while our commitment to diversity, equity, and inclusion ensures that every voice is heard. With ample opportunities for professional growth and a focus on meaningful work, joining our team as a Web & SEO Manager means becoming part of a forward-thinking company that values curiosity, relentlessness, and a customer-obsessed mindset.
StudySmarter Expert Advice🤫
We think this is how you could land Web & SEO Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dojo and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dojo are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dojo on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dojo. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Web & SEO Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dojo. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dojo:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dojo’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dojo
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dojo will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dojo, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
