Product Marketing Director

We’re reinventing payments. In less than four years, Dojo disrupted the market to become the largest and most loved acquirer in the UK. Our payments infrastructure, purpose-built for in-person commerce, is game changing. Now, over 150,000 customers across four countries choose to transact billions with us every year. But we’re just getting started. Our people are the driving force behind our success. They are our greatest investment and our ultimate competitive advantage. We hire exceptional people and give them the autonomy, trust, and ownership to thrive. The results take care of themselves.

This is an exciting time to join Dojo. We’re on a mission to power the experience economy and we’re on the hunt for a Director of Product Marketing to bring our products and services to life. Underpinned by our new platform, we’ve got over 100 of Europe’s brightest and best engineers working on dreaming up new ways to solve problems for our customers. We operate with cross-functional, co-located teams that are designing, building and iterating on products that address unmet customer needs.

As Director of Product Marketing, you will lead the development and execution of go-to-market strategies for our suite of products and solutions, including payments hardware and software, financial products, data products and other value added services. Your role includes defining the product’s messaging and value proposition, go-to-market strategy across marketing and sales channels, driving launch execution and using performance measurement and customer feedback to drive product adoption and revenue growth. You will play a key role in shaping product strategies, ensuring all new products and features are born out of sound customer and market insights, can be supported by value-based metrics and are addressing clear customer needs. You will lead a team of specialist product marketing managers who will sit across the cross-functional product units and collaborate to create a best-in-class delivery framework.

You and your team will set a path for success in the following areas:

• Customer first - customers are at the very heart of our product strategy. We hand-craft experiences first and then scale once we have positive feedback. You’ll work closely with our Insights team to make sure our products are built and launched with a deep understanding of our customers.
• Business impact - we’re a high-growth disruptive business with a track record of challenging the status-quo. We define success through creating differentiated product offerings that drive long-term sustainable growth. You’ll plan, launch, measure and seek feedback to create value for us and our customers.
• Brand identity - our new range of products are shaking up the payments industry. You’ll be working with some of Europe’s most creative minds to deliver campaigns that stand out from the crowd. Our products need to exemplify our unique brand and make even the most simple content engaging.

What you’ll do...

• Develop and execute comprehensive go-to-market strategies for Dojo’s products and solutions including audience definition, product messaging & positioning, marketing strategy, and sales enablement. Ensure strategies are outcome-oriented and data-driven.
• Use industry research, competitor analysis, data and customer feedback to identify market requirements, partnering closely with the Insights team.
• Create product-focused go-to-market (GTM) plans and roadmaps in collaboration with cross-functional teams, including Product, Sales, Marketing, Partnerships and Customer Operations.
• Drive flawless launch execution and ensure that product feedback loops are in place.
• Differentiating Dojo from the competition via effective messaging and product positioning and value statements, and translate these into compelling assets and sales enablement materials, in partnership with the Creative Studio and Enablement teams.
• Work with data/analytics teams to implement a measurement and tracking framework to drive product adoption, engagement and revenue growth.
• Lead a team of high performing Product Marketing Managers who partner closely with Product leaders on product strategy and GTM execution.
• Work with cross-functional teams to improve the in-life customer experience through product education and adoption strategies.
• Work with marketing and creative teams to shape and execute integrated marketing campaigns.

What you’ll bring:

• Proven experience leading product marketing in a fast growing fintech or B2B tech / SaaS business, covering a complex product portfolio across software and hardware. Payments industry experience preferred.
• Experience simplifying a complex suite of features into a clear value proposition and defining differentiated product marketing strategies.
• Proven track record in leading large scale product launches across multiple markets and channels, driving strong results in terms of product adoption and revenue.
• Superb understanding of marketing communications, campaign creation and proposition development.
• Experience in insight analysis and needs-based customer segmentation techniques.
• Experience creating and delivering integrated, multi-channel campaigns.
• Demonstrable ability to build and lead a high performing, engaged team.
• Exceptional communication, influencing and collaboration skills. Confident public speaker with excellent presentation skills.
• Strong project management skills and comfortable with working to tight deadlines.
• Fluency in marketing & productivity tools, e.g. Salesforce, Canva, Figma, Jira, Google Suite.