CRM Manager, Customer Lifecycle in London
CRM Manager, Customer Lifecycle

CRM Manager, Customer Lifecycle in London

London Full-Time 36000 - 60000 ÂŁ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead customer engagement strategies and create personalised experiences using the Braze platform.
  • Company: Join Dojo, a game-changing payments company with a vibrant culture.
  • Benefits: Enjoy an office-first culture, competitive salary, and opportunities for growth.
  • Why this job: Be a key player in transforming customer relationships and driving loyalty.
  • Qualifications: Experience in CRM roles and expertise in the Braze platform are essential.
  • Other info: Collaborative environment with a focus on diversity, equity, and inclusion.

The predicted salary is between 36000 - 60000 ÂŁ per year.

We’re reinventing payments. In less than four years, Dojo disrupted the market to become the largest and most loved acquirer in the UK. Our payments infrastructure, purpose-built for in-person commerce, is game changing. Now, over 150,000 customers across four countries choose to transact billions with us every year. But we’re just getting started. Our people are the driving force behind our success. They are our greatest investment and our ultimate competitive advantage. We hire exceptional people and give them the autonomy, trust, and ownership to thrive. The results take care of themselves.

The role

We are looking for a customer-obsessed CRM Manager to own the end-to-end lifecycle for our core customer base. This is a pivotal role focused on driving long-term customer engagement, retention, and value. You will be our in-house champion for Braze, using your deep platform expertise to create sophisticated, personalised experiences that turn new customers into loyal advocates for Dojo.

What you'll do

  • Own and develop the end-to-end strategy for the customer lifecycle, from initial onboarding through to engagement, upsell, and retention.
  • Act as the team's subject matter expert and Braze Champion, ensuring we leverage the platform to its full potential and maintain best practices.
  • Design and execute multi-channel strategies to drive ongoing engagement with our core products and app.
  • Oversee the end-to-end execution of multi-channel campaigns (direct mail, email, in-app, push), from initial brief through to build, QA, and deployment.
  • Develop and manage proactive retention programs to identify at-risk customers and minimise churn.
  • Work hands-on within Braze to build audience segments, ensuring we deliver relevant and personalised communications.

What you'll bring

  • A proven track record in a similar CRM role, with a strong focus on driving commercial results through customer engagement, retention, and lifecycle management.
  • Hands-on expertise with the Braze platform is an essential requirement for this role.
  • A strategic and proactive sense of ownership, with a mindset that goes beyond execution to identify and create new opportunities for growth.
  • A creative and curious problem-solver who can challenge assumptions and bring new, diverse perspectives to the team's strategy and execution.
  • Data-literate, with demonstrable experience in reporting and using insights to make commercially-driven decisions.

Dojo home and away

We believe our best work happens when we collaborate in-person. These “together days” foster communication, drive innovation and spark our brightest ideas. That's why we have an office-first culture. This means working from the office 4+ days per week. With offices across Europe, we know a thing or two about staying dynamic. Need deep focus? Head to a quiet zone. Big ideas? Collaboration spaces have you covered. Just here for a catch-up? Our social hubs make it easy. Do work that counts, in spaces made for you.

Question: what’s curious, relentless, and customer obsessed?

If you’re keen to know the answer, you’re a third of the way to meeting our Dojo values. If the following speak to you, let’s talk:

  • You’re curious. You have a real desire to learn and create.
  • You’re relentless. You keep going even when it’s easier not to.
  • You’re customer-obsessed. You know how important customers are to what you do.

Diversity, equity, and inclusion at Dojo

From local bakeries to well-known eateries, Dojo payments serve over 150,000 places across the UK. And something that’s fundamental to creating relevant, innovative products at Dojo is to build teams to reflect the diversity of the businesses we serve. Our drive to improve diversity, equity, and inclusion is closely linked to helping employees thrive and innovating for better customer experiences. If you care about your work, you’re curious, and you think customer-first, you have a place at Dojo.

To make sure you’re the best you can be throughout the recruitment process, let us know if you need any extra adjustments to help you thrive. Visit to find out more about our benefits and what it’s like to work at Dojo, or check out our LinkedIn and Instagram pages.

CRM Manager, Customer Lifecycle in London employer: Dojo

At Dojo, we pride ourselves on being an exceptional employer that champions innovation and collaboration. Our office-first culture fosters a dynamic work environment where employees are empowered with autonomy and trust, allowing them to thrive in their roles. With a strong focus on diversity, equity, and inclusion, we offer meaningful growth opportunities and a supportive atmosphere that values curiosity and customer obsession, making Dojo a truly rewarding place to work.
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Contact Detail:

Dojo Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land CRM Manager, Customer Lifecycle in London

✨Tip Number 1

Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.

✨Tip Number 2

Show off your skills! If you’ve got experience with Braze or similar platforms, create a mini-project or case study to demonstrate your expertise. It’s a great way to stand out!

✨Tip Number 3

Prepare for the interview by researching Dojo’s values and culture. Think about how your customer-obsessed mindset aligns with their mission. Be ready to share examples!

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the team.

We think you need these skills to ace CRM Manager, Customer Lifecycle in London

CRM Strategy Development
Braze Platform Expertise
Customer Engagement
Retention Management
Multi-Channel Campaign Execution
Audience Segmentation
Data Analysis
Commercial Decision-Making
Problem-Solving
Creativity
Proactive Mindset
Collaboration
Customer-Centric Approach
Lifecycle Management

Some tips for your application 🫡

Show Your Passion for Customers: Make sure to highlight your customer-obsessed mindset in your application. We want to see how you've gone above and beyond to engage and retain customers in your previous roles. Share specific examples that demonstrate your commitment to putting customers first!

Be a Braze Champion: Since hands-on expertise with the Braze platform is essential, don’t forget to showcase your experience with it. Talk about how you've used Braze to create personalised customer experiences and drive engagement. We love seeing candidates who can leverage tools effectively!

Craft a Compelling Narrative: Your written application should tell a story about your career journey. Connect the dots between your past experiences and the CRM Manager role. We’re looking for a strategic thinker, so make sure your narrative reflects your proactive approach to driving growth and engagement.

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Dojo!

How to prepare for a job interview at Dojo

✨Know Your CRM Inside Out

Make sure you have a solid understanding of the Braze platform, as it's crucial for this role. Familiarise yourself with its features and how they can be leveraged to enhance customer engagement and retention. Be ready to discuss specific examples of how you've used Braze in previous roles.

✨Showcase Your Customer-Centric Mindset

Prepare to share stories that highlight your customer obsession. Think about times when you went above and beyond to improve customer experiences or retain at-risk customers. This will demonstrate that you align with Dojo's values and understand the importance of customer relationships.

✨Be Data-Driven

Brush up on your data analysis skills. Be prepared to discuss how you've used data to inform your strategies and decision-making in past roles. Bring examples of reports or insights you've generated that led to successful outcomes, as this will show your ability to drive commercial results.

✨Emphasise Collaboration and Creativity

Since Dojo values teamwork and innovation, think of examples where you've collaborated effectively with others to achieve a goal. Also, be ready to share creative solutions you've implemented in your previous roles. This will showcase your problem-solving skills and your ability to contribute to a dynamic team environment.

CRM Manager, Customer Lifecycle in London
Dojo
Location: London
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  • CRM Manager, Customer Lifecycle in London

    London
    Full-Time
    36000 - 60000 ÂŁ / year (est.)
  • D

    Dojo

    50-100
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