CRM Manager

We’re reinventing payments. In less than four years, Dojo disrupted the market to become the largest and most loved acquirer in the UK. Our payments infrastructure, purpose‑built for in‑person commerce, is game‑changing. Now, over 150,000 customers across four countries choose to transact billions with us every year. But we’re just getting started. Our people are the driving force behind our success. They are our greatest investment and our ultimate competitive advantage.

The Role

We are looking for an entrepreneurial and technically savvy CRM Manager to take a hands‑on, end‑to‑end lead in building and scaling Dojo’s CRM capabilities across new and exciting international markets. This is a pivotal role focused on driving Dojo’s global expansion, requiring someone who thrives in autonomy and is highly comfortable navigating the ambiguity of a scale‑up environment and start‑up mentality. You will be the strategic owner of our international communications, partnering closely with the CRM Team Lead on key strategic changes, while taking full autonomous ownership of all other international CRM programs. Whether it’s building campaigns from the ground up or leading a platform migration, you will create sophisticated experiences that establish Dojo's presence and drive growth in new territories.

What You’ll Do

• Own and develop the end‑to‑end strategy for Dojo’s international CRM efforts, adapting our lifecycle and acquisition approaches to suit the nuances of new global markets.
• Partner with the CRM Team Lead to define and deliver key strategic initiatives, while autonomously leading the day‑to‑day execution and optimisation of all other international CRM programs.
• Lead the technical setup, implementation and data architecture for new markets, sometimes building robust foundations from scratch.
• Work hands‑on within Braze to build audience segments, ensuring we deliver relevant and personalised communications to our international merchants.
• Oversee the end‑to‑end execution of multi‑channel campaigns (direct mail, email, in‑app, push), from initial brief through to build, QA, and deployment across multiple regions.
• Collaborate closely with international markets, Product, Data, and Commercial teams to align CRM strategies with market‑specific business goals.
• Analyse campaign performance across different regions, delivering regular reports and actionable insights that clearly demonstrate CRM's impact on international growth and lifecycle KPIs.
• Champion a culture of experimentation by designing, executing, and analysing tests to localise messaging, improve conversion rates, and drive adoption in new markets.
• Embrace a collaborative and flexible approach by actively finding opportunities to contribute to priority projects across the wider CRM team, helping to drive shared business outcomes.

What You’ll Bring

• A proven track record in a similar CRM role, with a strong preference for candidates who have successfully navigated fast‑paced start‑up or scale‑up environments.
• A highly adaptable self‑starter who thrives in autonomy and is comfortable operating in ambiguity to build strategies and processes from the ground up.
• Technically savvy, with practical experience in setting up CRM platforms from scratch, managing data migrations, and executing complex workflows.
• Great interpersonal and stakeholder management skills, with the presence and energy to build influential new relationships rapidly across a complex, expanding organisation.
• A strategic and proactive sense of ownership, with a mindset that goes beyond execution to identify and create new opportunities for growth.
• Data‑literate, with demonstrable experience in reporting and using insights to make commercially‑driven decisions.
• Strong project management skills with a keen eye for detail, ensuring high‑quality execution across multiple competing priorities and geographic regions.
• A genuine “test and learn” attitude, with practical experience in designing and executing A/B tests to drive continuous improvement.
• Highly adaptable and comfortable working in a fast‑paced environment.

Dojo home and away

We believe our best work happens when we collaborate in‑person. These “together days” foster communication, drive innovation and spark our brightest ideas. That’s why we have an office‑first culture. This means working from the office 4+ days per week. With offices across Europe, we know a thing or two about staying dynamic. Need deep focus? Head to a quiet zone. Big ideas? Collaboration spaces have you covered. Just here for a catch‑up? Our social hubs make it easy. Do work that counts, in spaces made for you.

Diversity, equity, and inclusion at Dojo

From local bakeries to well‑known eateries, Dojo payments serve over 150,000 places across the UK. And something that’s fundamental to creating relevant, innovative products at Dojo is to build teams to reflect the diversity of the businesses we serve. Our drive to improve diversity, equity, and inclusion is closely linked to helping employees thrive and innovating for better customer experiences. If you care about your work, you’re curious, and you think customer‑first, you have a place at Dojo.