At a Glance
- Tasks: Design and execute impactful marketing campaigns that drive brand awareness and customer growth.
- Company: Join a leading tech company focused on innovation and collaboration.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional development.
- Other info: Work closely with cross-functional teams and enjoy excellent career growth opportunities.
- Why this job: Shape the future of campaign marketing and make a real impact in a dynamic environment.
- Qualifications: Experience in campaign management and strong strategic thinking skills required.
The predicted salary is between 51750 - 63250 £ per year.
Campaign Management at Shippeo is responsible for designing, executing, and optimizing full-funnel marketing campaigns that support brand awareness, demand generation, pipeline creation, customer growth, and revenue impact. As a Senior Campaign Manager, you will plan and deliver integrated campaigns across a broad range of initiatives, including brand-building campaigns, performance marketing, events, product releases, and customer expansion campaigns.
This role will focus on three core areas:
- Building long-term brand awareness to attract high-quality inbound demand.
- Capturing immediate in-market demand through performance marketing.
- Developing targeted programs in close collaboration with Sales and GTM teams.
You will work closely with teams across Sales, Product Marketing, Customer Success, Marketing's Center of Excellence (CoE) team, Revenue Operations, and GTM teams to turn business priorities into clear, measurable, well-executed campaigns. This is a hands-on role that also requires strategic thinking. You will be expected to manage multiple campaigns simultaneously, coordinate across functions, and bring structure and clarity to a fast-moving environment. You will also have real scope to shape how campaign marketing is built and scaled at Shippeo.
Key Responsibilities:
- Build and execute full-funnel campaign strategy: Plan and deliver integrated campaigns across brand awareness, demand generation, demand capture, product releases, events, customer expansion, retention, and sales activation.
- Drive brand awareness and demand generation: Create long-term campaigns that build awareness, strengthen Shippeo's market position, and attract high-quality inbound demand over time.
- Own and deliver events: Plan, manage, and execute event activity, including hosted events, webinars, roundtables, third-party conferences, executive experiences, and customer or prospect engagements.
- Partner with Product Marketing to launch targeted campaigns: Work closely with Product Marketing to use insights on market segments, buyer profiles, positioning, messaging, competitive context, and product value to shape targeted and compelling campaigns.
- Lead cross-functional campaign execution: Serve as the project lead for campaign delivery, working with Marketing's Center of Excellence team.
- Enable Sales and improve lead conversion: Establish a strong feedback loop with SDRs, Account Executives, Account Managers, and Sales leaders to ensure inbound and campaign-generated leads are properly qualified, routed, contextualised, and followed up.
- Measure, report, and optimize campaign performance: Work with the CoE and Revenue Operations to ensure campaigns are built on a strong foundation of data, systems, tracking, and attribution.
(Senior) Campaign Marketing Manager - London employer: Doist
Brink's is an exceptional employer that fosters a collaborative and innovative work culture, empowering employees to drive global commercial strategies in the ATM lifecycle solutions sector. With a strong focus on professional development and growth opportunities, employees are encouraged to expand their skills while contributing to sustainable growth and operational excellence. Located in a dynamic environment, Brink's offers unique advantages such as a diverse team and the chance to build long-term partnerships with global customers, making it a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land (Senior) Campaign Marketing Manager - London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Doist and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Doist are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Doist on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Doist. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace (Senior) Campaign Marketing Manager - London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Doist. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Doist:Show us that you’ve done your homework! In your application, briefly mention what you admire about Doist’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Doist
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Doist will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Doist, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
